Lighting up the UK
Posted on 18. May, 2012 by Barbados Princess.
Two of my favourite things include the Olympics and David Beckham. I am bursting with excitement at the thought that tonight David Beckham and the Olympic flame will be arriving into the UK together. David along with Lord Coe, Princess Anne and our Mayor Boris are currently escorting the Olympic flame from Athens to Cornwall. [...]
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How has World Malaria Day done so far?
Posted on 18. May, 2012 by photohead.
Listening to the social media landscape in the UK around World Malaria Day (25 April 2012) this year has shown that the ‘I’ in malaria is still barely existent; but there were some pockets of engaging content. On an international scope, I spotted a handful of people who took malaria personally. Progress may be slow, [...]
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VBP, an acronym in waiting…
Posted on 17. May, 2012 by neilcrump.
A topic discussed at this week’s NICE Conference in Birmingham, attended by yours truly, was value-based pricing, or as I heard from one speaker, just the once: “VBP”. The government’s stated aim of VBP is to ensure better patient access to the most effective medicines at good value. The acronym itself, VBP, isn’t yet common [...]
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Some NICE Dr Phil quotes
Posted on 17. May, 2012 by chiantichiara.
The Aurora market access team has just returned from a two day trip to the NICE conference in Birmingham. Here we learnt about NICE’s role in the new NHS, the challenges that commissioners and NHS managers face over the next 12 months while the new structure is being finalised, what is being implemented to overcome [...]
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Wordless Wednesday: Doughnuts
Posted on 16. May, 2012 by CuriousScientist.
In celebration of National Doughnut Week, the Aurora team were delighted to discover two boxes of these special Wordless Wednesday treats in the office this morning. Started by The Children’s Trust back in 1991, the campaign hopes to raise £30,000 this year to help support children with multiple disabilities. Unable to find an official National [...]
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Helpless, alone, living in misery and fear
Posted on 16. May, 2012 by FitnessFreak.
While going about my normal morning daily routine, I have repeatedly heard a radio advert from the South East Midlands NHS regarding our ageing population. As a daily news monitor, I can say our ageing population has a regular spot in our national newspapers and is seen as one of the greatest challenges facing our [...]
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As safe as houses
Posted on 09. May, 2012 by Shandy.
As I left my flat on Saturday morning to run my weekend errands, I was greeted by a lady on the street who asked how I felt about missiles being installed on the roof of my flat. Yes, I am one of the lucky residents who found out last week that a high-velocity missile system [...]
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Moving on up
Posted on 08. May, 2012 by Theatre buff.
We were all very happy to hear last week’s news that we have moved up the PR Week Top 150 league table and are now the proud occupants of 129th place. Taking a quick look at the other names on the list, it also looks as though we are knocking on the door of the top [...]
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Wordless Wednesday: shadey lady
Posted on 02. May, 2012 by CuriousScientist.
(Image source: http://joancollinsarchive.blogspot.co.uk/2011/01/promo-flashback-joans-shady-lady.html?m=1) (Image source: http://wwwmidnightblogger.blogspot.co.uk/2010/11/top-10-sexiest-sunglasses-wearers.html?m=1) (Image source: http://www.cracked.com/funny-8462-willy-wonka/) After years of contemplation, last week, I finally bit the bullet and underwent laser eye surgery – and so far, I can tell you that it’s pretty amazing. On my return to the office, fully equipped with a bagful of medicated eye drops and my sunglasses, [...]
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Saying it like it is
Posted on 01. May, 2012 by PR Mum.
I love the way kids just say what they think. Example 1:The rotter’s were round at their grandma’s house at the weekend. Having spent the day planting bulbs in the garden with them and raiding grandmas wardrobe to find all her best handbags to play with, the little rotter snuggled up on grandma’s lap for [...]
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Aurora top 20, April 2012 news analysis
Posted on 30. Apr, 2012 by admin.
According to Wikipedia, the weather phenomenon known as April showers is a term used to describe Spring rain in parts of the northern hemisphere, particularly the United Kingdom. No kidding? Aurora captured this meteorological marvel on camera and while we might still be wringing the rain from our clothes, we can be sure that [...]
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Wordless Wednesday: April showers
Posted on 25. Apr, 2012 by CuriousScientist.
Typical April weather; showers followed by sunshine, captured from the office using Facebook’s newest acquisition Instragram. The popular photo-sharing app was bought by Mark Zuckerberg and co. last Monday for a massive $1 billion and is a huge hit amongst the Aurora team. Special thank you to our Josh who is responsible for taking these lovely shots. [...]
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Ethnographic research, how will it help with strategy?
Posted on 25. Apr, 2012 by photohead.
A while back I was given a task to research the topic of ethnography. I hadn’t studied social sciences or psychology at university, so this was an interesting challenge. As a marketing graduate, the closest topic to ethnography that I came across was Hofstede’s Cultural Dimensions, during a few international marketing classes. After some research, [...]
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25 April 2012
Posted on 25. Apr, 2012 by PR Mum.
As the rain pours down and the Environment Agency issues eight new flood warnings in South West England, a region currently in drought, I face the challenge of getting the rotters to school without getting drenched. Having spent a good ten minutes wrapping them up and finding their Tinkerbell and Hello Kitty umbrellas so that [...]
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New Scientist: Malaria in West Thailand, trouble in paradise?
Posted on 24. Apr, 2012 by DiscoDave.
25 April marks World Malaria Day 2012, which aims to raise awareness of malaria control around the world. In the previous decade, deaths caused by malaria have been successfully reduced by a third in Africa, and up to 50% in 35 out of the 53 countries which are affected by malaria. Malaria is caused by [...]
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Note to self: must do better at parenting
Posted on 24. Apr, 2012 by PR Mum.
Note to self: must do better at parenting in 2012. In the last few weeks, there have been a series of unfortunate incidents that reflect badly on my parenting skills. First, the rotter’s stick insect, Georgie, was found dead one morning in her urban jungle. It wasn’t obvious at first, as stick insects aren’t known [...]
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Aurora top 20, March 2012 news analysis
Posted on 04. Apr, 2012 by admin.
Spring is in the air, the blossom is starting to bloom and healthcare news is once again dominating the media agenda. The ongoing debate about the Health and Social Care bill, which recently became law, has kept health policy at the No. 1 spot in. Indeed, NHS stories are taking over the top of the chart [...]
