Blog

NICE Conference – Aurora’s live blog

Posted on 14. May, 2013 by DramaQueen.

Welcome to Aurora’s live blog of this year’s NICE conference. We will be updating the blog throughout the two days with key messages, commentary and highlights of all the main speakers and many of the workshops. We will also be on Twitter where you can get in touch via @aurorahealthpr. We hope you find it [...]

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Aurora top 20, April 2013 news analysis

Posted on 10. May, 2013 by msoadmin.

With NHS staff, negligence and errors still high on the health agenda; this month also sees the arrival of two new entries to the Aurora top 20. As measles, mumps and rubella and children’s health join the ranks of our monthly news updates, this month the team is reminded about the importance of accurate data, [...]

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Aurora presents at the PM Society Digital Showcase

Posted on 25. Apr, 2013 by Rebecca Crouch.

Following Aurora’s win at the 2012 Digital Media Awards, last week the team was asked to present it’s work at the PM Society Digital Showcase. Neil and Rebecca presented Sorted: The daily organiser, a simple-to-use, task-setting app created for people with attention deficit hyperactivity disorder (ADHD). Designed to help individuals overcome challenges with their day-to-day [...]

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Wordless Wednesday: Easter antics

Posted on 03. Apr, 2013 by Rebecca Crouch.

Did you get up to much over the bank holiday weekend? The Aurora team certainly did! If we weren’t jetting away like balletfanatic, anynoise, photohead or Candice, we were busy staying put, where crafting, baking and adventure were high on agendas of CraftyFox, DramaQueen and CuriousScientist. Of course there was also a serious amount of [...]

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Aurora top 20, March 2013 news analysis

Posted on 28. Mar, 2013 by msoadmin.

We are surprised that weather-related illnesses haven’t been a trending topic in health news this month, as they’ve definitely been a topic of conversation in the office. From the surprise 16 degree day at the beginning of March, to the current arctic conditions, sniffling has spread like wild fire through the Aurora office. But fear [...]

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Benefits, barriers and opportunities? The role of Health and Wellbeing Boards in the new NHS landscape

Posted on 22. Mar, 2013 by Rebecca Crouch.

The decreasing role of the Government and the Department of Health in managing the country’s services will be one of the most striking changes in the new NHS landscape. Accompanied by a fresh wave of new acronyms to represent its new boards and bodies, as of April 2013, many of these responsibilities will be cascaded [...]

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Who is looking after your health?

Posted on 20. Mar, 2013 by Emma.

I returned home to my native Yorkshire at the weekend and on the mat as I entered the house I was greeted with ‘Your East Riding’, the East Riding of Yorkshire Council’s quarterly update magazine. Now, I have to confess that I would normally ignore this type of magazine. Updates on recycling collection days and [...]

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Britain: The fat man of Europe

Posted on 11. Mar, 2013 by AnyNoise.

The UK is officially the ‘fat man of Europe’. Not surprising as barely a day goes by without a story about Britain’s obesity crisis or a TV documentary about a child that weighs as much as a small car.  However, despite the constant stream of health warnings, tangible solutions for the worsening obesity problem are [...]

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Shifting patient empowerment to a more human connection

Posted on 07. Mar, 2013 by Sangeeta Patil.

‘Patient empowerment’ is a very commonly used phrase. It is often discussed in relation to the vast amounts of information available online creating a power shift back to a patient that is now both more informed and more powerful. Consensus is certainly evident around the balance change in the doctor-patient relationship. However, the focus on [...]

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More than numbers

Posted on 07. Mar, 2013 by Emma.

Reporting the facts and figures of new medicine data is all very well, but what does it really mean? Having worked on a variety of media campaigns I can safely say in my opinion that the patient voice is of most importance. The perspective of the person actually affected by the news can convey the [...]

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What would your ideal NHS be?

Posted on 07. Mar, 2013 by Rebecca Crouch.

The new NHS, if you believe the documentation surrounding the changes, will be truly patient centred in all that it does, including decision making on services at a local level. Taking all restraints including cost out of the equation we asked the team at Aurora, as NHS users, what their ideal NHS would look like. [...]

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Patient information leaflets. What does the future hold?

Posted on 07. Mar, 2013 by AnyNoise.

When you pick up a prescription, do you read that small folded leaflet on strange semi-see-through paper that comes inside the packet? No? Me neither, but obviously, you should. Those patient information leaflets (PILs) have been a legal requirement in the UK since 1999 and are seen as an integral part of ensuring patients take [...]

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New NHS = new tactics for pharma

Posted on 07. Mar, 2013 by musicman.

From 1 April the structure in which the NHS buys services will change significantly. All players in the healthcare sector are fully aware of this milestone but many are still unsure about the level to which it will affect their business. For the pharmaceutical industry, it raises new challenges but also new opportunities. Unfortunately, getting [...]

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Understanding the benefit of patient involvement in service redesign – will the NHS ever really get it right?

Posted on 06. Mar, 2013 by musicman.

The next year or so in the NHS is going to be as challenging as it ever has been. Gone are the days of year-on-year budget increases. We are in a period of reduced budgets as the NHS looks to save £20bn by 2015 and increased demand due to an aging population. At the same [...]

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Aurora top 20, February 2013 news analysis

Posted on 06. Mar, 2013 by msoadmin.

Having recently returned to work after having a baby, I was interested to see how the health media environment has changed in the year I have been busy in nappy land. It’s been a while since I reviewed the health news in depth…during the last year I am not ashamed to say that my priority [...]

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Aurora top 20, January 2013 news analysis

Posted on 21. Feb, 2013 by msoadmin.

With all the fun and frolics of December festivities we didn’t distribute the top 20 last month but fear not, we have still been busy bees reviewing the news for you. So what are we waiting for? Let’s see what’s been happening in January. If the Aurora top 20 has been forwarded to you by [...]

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