Posted on 29. Nov, 2013 by neilcrump.
This blog post was originally posted on the GLOBALHealthPR blog on 25 November 2013 by this author. When does your employer pay you for your toil? For the Brits reading this post it is likely to be the 25th of each month; I’ve been paid on this day since my first post-graduation job as a [...]
Well, October is now well and truly behind us, and what a stormy October it has been, both on the weather front and in the health news! St Jude was nearly the storm that never was, but to the relief of the meteorologists on the last Monday of the month it hit. As the winds [...]
Most of us may only just be coming to terms with autumn but for the NHS one eye is firmly locked on what winter will bring this year, and the media is picking up on it. More and more stories are in the nationals about a ‘warzone winter’ with staff already feeling under pressure. Jeremy [...]
Autumn has definitely arrived as we look back at the news highlights from September. It seems the coming winds are mixing things up in the top 20, and as several topics make a comeback, the NHS dominance takes a knock. If the Aurora top 20 has been forwarded to you by a friend or colleague [...]
With August just behind us we’ve finally said goodbye to the last official month of summer which seems to have gone by in record time. Although the seasons come and go and bring with them inevitable changes in the weather, the media’s coverage of health topics has remained consistent. The NHS continues to dominate health [...]
Once upon a time there was a hare who, boasting how he could run faster than anyone else, was forever teasing tortoise for his slowness. Then one day, the irate tortoise answered back: “Who do you think you are? There’s no denying you’re swift, but even you can be beaten!” “Beaten in a race? By [...]
Is e-learning the way forward for health care professionals and how can pharma get involved? We take a look at the options and advantages. In the last newsletter we raised the question of the approach to doctors’ continuous professional development (CPD), and the opportunity for pharma to educate on the therapy areas relevant to their [...]
These days we carry the internet in our pockets and it seems the world has shrunk another size smaller. Social networks blur country boundaries and mobile phones mean that even in the remotest destinations our message can reach people and they can feed useful data back to a central hub. But what does this increased [...]
Posted on 12. Sep, 2013 by RiffRaff.
Advances in online communication and social media have added to the complexity of working within pharmaceutical marketing codes. Interactive websites, mobile apps and other emerging technologies provide pharmaceutical marketers with new ways to connect with audiences. Meanwhile regulators are trying to play catch-up and provide guidance on how to work across these platforms. This makes [...]
Posted on 12. Sep, 2013 by musicman.
It was late one evening last week when I was considering what I had written previously about the NHS in England being the envy of the world and what that actually means. Who envies it? Governments, working class, middle class, the rich, people who work in healthcare systems around the world? I don’t know. I [...]
As some of you may know, last Thursday Aurora took part in a Dragon Boat Race in support of our charity of the year, Back Up. A team of 16 AuROARians battled it out against six other teams for a place in the final and although we didn’t reign victorious in the races, it was [...]
Delivering communications and engagement in commissioning is changing – are the Commissioning Support Units equipped to keep up?
Posted on 04. Sep, 2013 by musicman.
Travelling up the M40 towards West Bromwich in the pouring rain may not sound like the most exciting way to spend a working day. But meeting the Central Midlands CSU communications and engagement team led by Lynda Scott and Stephanie Belgeonne turned out to be a real pleasure. Why you ask? Well it was fantastic [...]
Posted on 12. Aug, 2013 by musicman.
It’s a normal weekday morning. You’ve gone through the monotonous regime of prizing yourself out of bed and getting ready for work. You feel the same as most mornings, tired and groggy after a few too many glasses of wine with dinner but in general you’re fighting fit. As you walk down 6th Avenue on [...]
In support of our charity of the year, Back Up, Aurora will be taking part in this year’s Dragon Boat Race. Come September, team auROARa will be competing against companies including RBS, Focus PR and Cisco systems, so please help us raise funds for our most deserving charity. To donate: Either visit our Just Giving [...]
July has been an incredible month for many of us here in the UK with one of the longest heatwaves recorded in the last seven years. But, as the sun continues to shine, a dark cloud still looms over the NHS with plenty of negative media coverage on standards and other issues, which has led [...]
Posted on 02. Aug, 2013 by Emma.
Every country’s rules and regulations governing pharmaceutical marketing are varied and frequently unclear. Are you prepared to avoid the potential pitfalls of communicating your innovations in international markets? Aurora, the UK office of GLOBALHealthPR, has today released its 3rd edition Global Guide to Pharma Marketing Codes to help pharmaceutical marketers and communicators manage their domestic [...]
Posted on 01. Aug, 2013 by CraftyFox.
In January we nominated our first Charity of the Year, Back Up, and we thought it was high time we gave you an update on our fundraising activities. Although I am no sporting champion, not like our very own FitnessFreak, I thought I would brave the murky waters of Salford Quays to swim a mile as [...]