Archive for October, 2009
The search begins
Posted on 27. Oct, 2009 by Handbaglady.
Hayley from Bexhill-on-Sea has Progeria. She is one of only two children in the UK with this rare disease. Hayley has won a prestigious Children of Courage award and has appeared in a number of documentaries about the disease. She’s a very brave little girl. GLOBALHealthPR is leading the worldwide search for 150 other children [...]
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Revisiting the value of PR
Posted on 21. Oct, 2009 by Handbaglady.
When it comes to looking for the best use of marketing budgets, the research is clear and even intuitive — public relations is a more cost-effective and credible vehicle than direct-to-consumer marketing. “We are still struggling to overcome the worst ever global financial and economic crisis since the founding of the United Nations more than [...]
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David v Goliath
Posted on 13. Oct, 2009 by Handbaglady.
Here’s a great US article on choosing a marketing services agency – big v. small… It’s what we’ve always said here at Aurora, it’s all about the people and being a true extension of the client’s team. Aurora’s focus has always been making sure our clients are happy. Bookmark on Delicious Digg this post Recommend [...]
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It’s that Friday feeling
Posted on 09. Oct, 2009 by neilcrump.
Hope this video of Slow Loris, courtesy of Wired, brings a smile to your face… It’s Friday and we hope that you have a fun weekend lined up. Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin Share with Stumblers Tweet about it Subscribe to [...]
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The grass is always greener (or maybe not)
Posted on 08. Oct, 2009 by neilcrump.
Many of us undertaking pharmaceutical communications here in Europe think that we are on the back foot when it comes to the use of social media. We look with green eyes at our American cousins use of social media, where direct-to-consumer promotion of prescription drugs is permitted. Here in Blighty, the PM Society has formed [...]
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Aurora top 20 – September 2009
Posted on 02. Oct, 2009 by phaedrus.
As we experience a very welcome final blast of summer sunshine, the end of September marks the shift into Autumn and, with the start of new school and university terms and the onset of colder weather and darker nights, a season of new and different health issues for everyone, including the media, to deal with. [...]
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‘Mixing’ with the stars
Posted on 01. Oct, 2009 by neilcrump.
Whether you like it or not we live in a global celebrity culture. In the Aurora office there are the extremes of opinion on this topic. Some of us avidly consume the celeb rags and regularly spot them on the street, while others have a sub-zero interest. Despite the difference in opinion all of us [...]
