Archive for April, 2010
Aurora top 20 – April 2010
Posted on 30. Apr, 2010 by phaedrus.
April has truly brought the beginnings of spring and raised spirits in the Aurora office, where we are pleased to report that business is blooming. As well as celebrating the top 20′s third birthday this month, we played hosts to a court case for better healthcare media materials, which raised fascinating insight into the collaborative [...]
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Health media materials in the dock verdict guilty
Posted on 29. Apr, 2010 by phaedrus.
On the 21st of April 2010, at Brown’s Courtroom in Covent Garden, Aurora played host to the first court case of its kind, placing health media materials in the dock, and asking a specialist jury of UK health journalists to reach a verdict. With Judge Jacqui Thornton presiding over the court, Daily Mail Medical Correspondent, [...]
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Cutting through with a powerful message?
Posted on 27. Apr, 2010 by neilcrump.
Is it just me or do other people get excited when a parcel comes through the post? I regularly have parcels of online purchased goodies arrive at our work home in Bayham Street, Camden, and like a small child on their birthday I get almost as excited about other people’s cardboard wrapped surprises as ones [...]
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Health media materials under the gavel tonight! 06.30 pm, Brown’s, St martin’s Lane. Follow events on Twitter!
Posted on 21. Apr, 2010 by NW1er.
The quality of health media materials provided to journalists are under the gavel in a court-room type drama at Brown’s Court Room tonight from 6.30 pm. Communications consultant and former health editor at The Sun, Jacqui Thornton, is presiding over proceedings as Judge. Experts giving evidence include Jenny Hope, medical correspondent at the Daily Mail, [...]
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Berlin base camp for social media bods!
Posted on 15. Apr, 2010 by NW1er.
Two and a half weeks ago, I was fortunate enough to attend a meeting of minds in Berlin, where those involved with the until-now Twitter-based group, Healthcare Social Media Europe (#hcsmeu), met in person to debate some key issues relating to social media and healthcare. I’ve been busily scribbling down the insights on this for [...]
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Healthcare media materials – could we do better?
Posted on 08. Apr, 2010 by Ze Frollein.
We are inviting all industry communications and marketing executives, medics and signatories to attend our exclusive evening event at Brown’s Court house in central London on Wednesday 21 April 2010 from 18:30 – 19:45. We will hear from our high-profile journalist jury about what compelling media materials look like and how to make them both [...]
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Bacon’s back
Posted on 06. Apr, 2010 by phaedrus.
Having conveyed some guilt in my recent post, ‘Bacon on Test’, due to excess bacon consumption in the name of science, it happily all washed away one morning last week when my colleague, ‘Ze Frollein’, told me that “a fry-up is the best way to start your day”. Now, although it was April fool’s day, [...]
