Archive for November, 2010
Aurora top 20, November 2010 news analysis
Posted on 27. Nov, 2010 by msoadmin.
As November draws to a close, much of the UK is already hidden under a white blanket and, as the snow hits London today, we are braced for another pre-Christmas episode of snowy disruption. Despite this, the Aurora team is working hard in this holiday season with work for our clients and a pitch or [...]
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Q: What’s crunchy and green all over? A: Aurora
Posted on 17. Nov, 2010 by phaedrus.
It has been brought to my attention that the word “crunchy” is apparently now used to describe people who voluntarily make sacrifices in their lives for the good of the environment. So next time you refer to someone as green, or environmentally conscientious or a bleeding hearted tree-hugger, why not consider this new and potentially [...]
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Yet more theories about mums and babies
Posted on 09. Nov, 2010 by PR Mum.
Another week and another theory about mums and babies is published. The International Journal of Obstetrics and Gynaecology has just published a new study that suggests babies born by assisted delivery are 40 per cent more likely to be affected by emotional and behavioural problems, possibly related to high levels of the stress hormone cortisol. The [...]
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English lesson #1: Fewer vs less
Posted on 05. Nov, 2010 by Claire.
There are common mistakes made with our English language and I see and hear some of these too often. Here is the first in a series of quick tips: Fewer should be used in relation to quantities that can be counted, i.e. ‘I have fewer freckles than you’ or ‘ fewer people are dying from [...]
