Archive for February, 2011
Posted on 16. Feb, 2011 by balletfanatic.
This month’s issue of Pharmaceutical Marketing contains an article by Aurora that delves into the ‘upskilling’ argument about the pharmaceutical industry and social media. Aaron Pond, our digital lead, suggests that the issue is being ‘over cooked’ and focus should be placed on empowering internal teams, using new technologies smartly and ensuring that the social [...]
Posted on 11. Feb, 2011 by neilcrump.
We have been working with the amazing team at Health Unlocked who enable people to share their health experiences online which then helps decision-making, improves health and well-being, and provides support. Health Unlocked work with patient organisations to build these communities and they are really good at it. Learn more about what they do here. [...]
Posted on 10. Feb, 2011 by neilcrump.
Just in case you hadn’t noticed, it is official that cupcakes now totally trump the M&S flapjack or chocolate cornflake tubs. So imagine the Aurora team excitement when a moment ago our client Tessa brought in TWO boxes of these miniature cupcakes… We don’t ‘necessarily’ want to start a competition between clients about who brings the best [...]
Posted on 09. Feb, 2011 by NW1er.
Waiting for my train at Kentish Town this morning, I had 10 minutes to leisurely peruse The Times. Three news pieces and one feature really jumped out at me as evidence that the world has changed and social media is here to stay. It inspired me to continue to work with my clients to make [...]
Posted on 09. Feb, 2011 by balletfanatic.
…or so the saying goes. However when Aurora was preparing their latest print advert we realised that just one picture isn’t enough to capture everything we want to tell you about us and our values. The trouble is that happiness and work result in terrible visuals that just don’t cut it… … so we went [...]