Aurora is turning green…
Posted on 08. Mar, 2010 by phaedrus in News
…but we are neither sick nor envious.
Quite the opposite in fact, we are healthy and happy to be making good progress with our sustainable business initiative, having received ‘going green’ status from the Camden Climate Change Alliance who provide an excellent free service to small businesses in Camden. And, while envy can be defined as “regretting one’s failure to achieve success or good fortune”, we are pleased to have achieved the implementation of various energy saving schemes within our office and in our wider business interactions, and have begun to cut our carbon emissions.
So it is onwards and upwards at Aurora as we develop a sustainable business approach that is both efficient and creative. Tailoring our communications strategies to different working environments has always been a strength at Aurora, so combining innovative work with environmental consciousness presents an exciting and welcome challenge to the team. The pharmaceutical industry, like the world around us, is changing in many ways in the twenty-first century, and amongst the most prominent of global changes is increased awareness of, and reaction to, the perceived threat of climate change.
Our clients appreciate the commitment we have to environmental sustainability as it reflects our compassionate social conscience and our cost-effective agency running. As well as providing clients and the borough of Camden with the fruits of our energy-saving efforts, we are also pleased to accept the personal benefits that are part of the package. Employing energy-efficient business solutions speeds up and simplifies daily office running and, as several of the Aurora team will testify, cycling to work to reduce pollution also does wonders for the health.
If the weather ever brightens up this year, we may see more bikes around town than ever before. Joining the Ride to Work scheme, as Aurora has, is one easy and satisfying way to turn green, saving up to 50% on bike and safety equipment purchases. There are plenty of other ways and we all know what they are. It’s just a case of taking the initiative to make behavioural changes that will benefit society and the environment. Whatever the sceptics say, it is worth reading what those in the know have to say about the current situation. The Intergovernmental Panel on Climate Change, set up by the United Nations Environment Programme and World Meteorological Organization, is a body dedicated to rigorous scientific assessment of climate change. This website, Climate Skeptic, is a leading source of information for the other side of the debate. I’ll let you decide.
NW1er
10. Mar, 2010
Good job when you read this: http://news.bbc.co.uk/1/hi/health/8533937.stm, which reminds me very much of the presentation I went to by Sir David King, which we blogged about here: http://auroracommsblog.com/unintended-consequences/
neilcrump
18. Mar, 2010
All well put. It is actually amazing to see the amount of plastic / paper / cans that we get through (I can see the recycling boxes from my desk). When we were just flinging them in the bin you don’t recognise the level of consumption. This new approach makes me more conscious of waste and therefore stops me being wasteful.
So ensuring that we turn off PC monitors or a heater in a meeting room overnight all make a massive difference and make doing business all the more sustainable.
Handbaglady
22. Mar, 2010
Neil and I felt really proud of ourselves (read smug!) on Friday evening because we did our ‘green’ duty and took all of our recycling, mainly water bottles and coke cans, to the recycling plant opposite one of our new favourite haunts, the Camden Blues Kitchen. The Aurora team drink an awful lot of Diet Coke!! This Friday we will combine with a drink or two in the Blues Kitchen…a reward for being eco-warriors…!
Phaedrus
22. Mar, 2010
Good job Neil and Handbag Lady! I’m sure we can fill a few more bags by Friday to deposit en route to the Blues Kitchen.
Claire
25. Mar, 2010
As one of the cyclists mentioned above, I was happy to see news today of an innovative new bike safety device being adopted by Camden Council. http://road.cc/content/news/15817-camden-takes-delivery-anti-bike-theft-device
Cyclehoop will make it easier to lock up the bike anywhere you go. Congratulations Anthony Lau on the great design.
Neil Crump
22. Apr, 2010
Have these cyclehoops appeared anywhere near the office?
Phaedrus
23. Apr, 2010
How funny, I was just out in the sunshine getting lunch from our local Portuguese sandwich outlet (top quality eats) and saw one of the cycle locks in question on Delancey Street!