Archive by Author
Healthy Pinning
Posted on 03. Apr, 2012 by balletfanatic.
As I mentioned in my last post on changing uses of Facebook I recently joined the latest social media craze: Pinterest. This Friday (6 April) Pinterest will be updating their terms of use and I thought this would be a great opportunity to talk about how Pinterest could be used in health campaigns. This blog [...]
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On your marks
Posted on 29. Mar, 2012 by balletfanatic.
The Aurora team were very excited yesterday afternoon as we welcomed one of the official 2012 Olympic torches (unlit) into our office. Here we are pulling our best Usain Bolt poses with the Torch. For those of you planning to attend a pub quiz in Olympic year these top Torch facts might just come in [...]
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The changing Facebook of status updates
Posted on 24. Feb, 2012 by balletfanatic.
I joined Pinterest at the weekend (more on that to come in a future blog post) which forced me to get Facebook Timeline sorted. The first thing I did with my Timeline was look back at my entire Facebook history from the day I joined on 22 February 2006 until now. Once I stopped reminiscing [...]
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The cake competition continues…
Posted on 02. Sep, 2011 by balletfanatic.
The next entry to the Aurora client cake competition was gratefully received today. Angus brought us these beautiful little cupcakes from LOLA’s: These delightful little cakes swiftly disappeared, and are a worthy entry, thanks Angus! If you’re looking for cake-based inspiration check out the rest of the competition: Health Unlocked Tessa’s egg box cupcakes Berys homemade [...]
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I have a dream
Posted on 15. Jul, 2011 by balletfanatic.
…where every doctor and every patient realises that they are partners in providing the best healthcare solution for the individual. At the recent Doctors 2.0 & You meeting, in Paris, it was revealed by Denise Silber, Basil Strategies, that just 31% of doctors globally currently see patients as partners in their own care. However the [...]
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A snapshot from Doctors 2.0 and You
Posted on 28. Jun, 2011 by balletfanatic.
Gill here and this is my first blog post of a series inspired by the recent Doctors 2.0 & You conference that I attended last week in Paris. If you followed #doctors20 on twitter you might have noticed that I curated a tweet or two! So much was covered in the two days that I [...]
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A sneak preview
Posted on 24. Mar, 2011 by balletfanatic.
Our new office is very nearly finished and the last piece of furniture has arrived! So we wanted to share a couple of sneak previews with you. First up our new artwork… The all important kitchen area where we feed our tea habits! A little splash of colour from our friendly gummi bear lamps! And [...]
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What exactly do we mean by Aurora’s engaging proposition?
Posted on 16. Feb, 2011 by balletfanatic.
This month’s issue of Pharmaceutical Marketing contains an article by Aurora that delves into the ‘upskilling’ argument about the pharmaceutical industry and social media. Aaron Pond, our digital lead, suggests that the issue is being ‘over cooked’ and focus should be placed on empowering internal teams, using new technologies smartly and ensuring that the social [...]
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A picture tells a thousand words
Posted on 09. Feb, 2011 by balletfanatic.
…or so the saying goes. However when Aurora was preparing their latest print advert we realised that just one picture isn’t enough to capture everything we want to tell you about us and our values. The trouble is that happiness and work result in terrible visuals that just don’t cut it… … so we went [...]
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My first media sell-in
Posted on 02. Feb, 2011 by balletfanatic.
Find out I survived my first media sell-in with a little help from the Aurora team.
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A new home
Posted on 23. Dec, 2010 by balletfanatic.
The Aurora team are seeing 2010 out in style with a shiny new office in Farringdon, where we enjoy views of the London skyline! We’re all excited about starting the New Year here and have already fallen in love with all the little shops and eateries round the corner on Exmouth market. We’re looking forward [...]
