Archive by Author
The Social Moon launches
Posted on 26. Oct, 2011 by neilcrump.
Hey there, Claire and I are delighted to announce the launch of The Social Moon, in which we are advising partners, which is led by our friend Alex Butler. As an agency we’ve always loved digital and social and we’ll be working collaboratively with The Social Moon to offer clients the best of the best in [...]
Continue Reading
Pitch perfect
Posted on 24. Oct, 2011 by neilcrump.
Oh the dreaded ‘P’ word, ‘Perfect’ such a hard thing to attain and then you add in ‘Pitch’ and you have a recipe for heartache in which four (or more) plucky teams respond to a brief, work for hours on end to see if they can be the ideal suitor. So well done to the [...]
Continue Reading
Prodigal daughter
Posted on 14. Oct, 2011 by neilcrump.
I am delighted to let our reader know that Aurora re-establishes its 100% staff retention rate after six years with the return of Carolin Prasmo. After an 18 month stint at Virgo, she rejoins us as a senior account manager. Alongside international account work, she will lead our branding practice. I cannot tell you how [...]
Continue Reading
Cookie monster?
Posted on 13. Jul, 2011 by neilcrump.
Many websites make the assumption that all of their visitors are fans of cookies, which are small text files that let a website improve their offering to you, e.g. when Amazon recommends a book based on your past searches. Most websites are probably giving you a few benign cookies which won’t detract from (and may [...]
Continue Reading
ihsms in bite size chunks part one
Posted on 10. Jun, 2011 by neilcrump.
Following on from previous blog posts, we can now present to you the select video highlights from the first GLOBALHealthPR International Healthcare Social Media Summit (#IHSMS) that Neil and Aaron presented at three weeks ago. At the summit we demonstrated how our Social Framework™ methodology can be implemented to gain insight into social media discussions [...]
Continue Reading
Rainbow over Farringdon
Posted on 26. May, 2011 by neilcrump.
We have had crazy weather here in London today, windy, black clouds as far as the eye can see, thunder and lightening. The sun did pop out for a moment and a lovely rainbow was formed. Enjoy… Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin [...]
Continue Reading
Shall we just now get on with it…
Posted on 06. Apr, 2011 by neilcrump.
Friday last week saw the publication of the PMCPA informal guidance for use of digital channels. It is straightforward and neat guidance which makes it clear what we have always known: have a clear distinction between information and promotion, and ensure your intent is good. The guidance gets a KISS* from me. The pioneer [...]
Continue Reading
More breaking cake news
Posted on 21. Mar, 2011 by neilcrump.
Readers of our blog will have realised that: A: We like food here at Aurora B: We really like cake C: A client cake competition has started which is all very exciting… We have just got back from a programme development meeting with our new client Berys. She made a cake for the team meeting… [...]
Continue Reading
Aurora loves Health Unlocked too
Posted on 11. Feb, 2011 by neilcrump.
We have been working with the amazing team at Health Unlocked who enable people to share their health experiences online which then helps decision-making, improves health and well-being, and provides support. Health Unlocked work with patient organisations to build these communities and they are really good at it. Learn more about what they do here. [...]
Continue Reading
May the competition commence
Posted on 10. Feb, 2011 by neilcrump.
Just in case you hadn’t noticed, it is official that cupcakes now totally trump the M&S flapjack or chocolate cornflake tubs. So imagine the Aurora team excitement when a moment ago our client Tessa brought in TWO boxes of these miniature cupcakes… We don’t ‘necessarily’ want to start a competition between clients about who brings the best [...]
Continue Reading
Goodbye to Camden
Posted on 06. Jan, 2011 by neilcrump.
After five wonderful years in the heart of North London’s fun and quirky Camden Town, Aurora has moved to our new offices in Farringdon (EC1). It feels like coming home as Claire and I actually met each other (fresh faced in our twenties) at an agency which was based only a few blocks away. This [...]
Continue Reading
Mobile in the future
Posted on 04. Oct, 2010 by neilcrump.
This video was played at the DigiPharm 2010 meeting last week. Looks at the stats of the past and predicts how mobile with advance in the future… The video is from MOCOM 2020 is a non-profit open think tank for the future of mobile media and communication. The project is presented by SIMYO and AHEAD [...]
Continue Reading
Informed privacy decisions and informed openness
Posted on 14. Aug, 2010 by neilcrump.
Ed Purkins wrote a blog post a few weeks ago that has had my mind whirling. The post read: The author of a report which features the personal details of 100 million Facebook users says he released the information to highlight the privacy issues associated with social networking. This has received widespread media pick-up because [...]
Continue Reading
Aurora austerity makes cover story
Posted on 13. Aug, 2010 by neilcrump.
Aurora MD Claire Eldridge wrote the cover story for the latest issue of Pharmaceutical Marketing magazine. In the article Claire writes about the state of the public finances, the impact on the NHS, and how pharma should, in our view, respond. Read the article online here: http://www.pmlive.com/find_an_article/allarticles/categories/General/2010/august/features/sink_or_swim Posted via email from auroracomms’s posterous Bookmark on [...]
Continue Reading
#hcsmeu 1st birthday video
Posted on 05. Aug, 2010 by neilcrump.
Hi all To celebrate the 1st birthday of the #hcsmeu community and inspired by this excellent video (spotted by @pharmaguy and shared on the #hcsmeu Facebook page)… …here is an idea… Compile a video of the #hcsmeu community members saying “hcsmeu” from the birthday gatherings on Friday 6th August (if you cannot attend a birthday [...]
Continue Reading
We hate social media bloopers
Posted on 04. Aug, 2010 by neilcrump.
In the making of our ‘We Hate Social Media’ videos the Aurora team had to put themselves in front of a camera… We put ourselves through this ‘ordeal’ because we believe that it is time for pharma companies to embrace social media with rigour and make a valuable contribution to the global health discussion that [...]
Continue Reading
Cut people some slack *please*
Posted on 29. Jul, 2010 by neilcrump.
Back in August last year I wrote a post about how we were at the ‘toddler’ stage for the use of social media by pharma companies and that a few elite athletes were starting to flex their muscles and show us what they are made of. So a year has passed and has much changed? [...]
