Archive by Author
Where there is smoke there is desire
Posted on 21. Jul, 2010 by neilcrump.
I want to share my insights on the crazy world of smoking and the business of getting people to stop, officially known as smoking cessation. I am well placed to write this post because not only did I work on a prescription smoking cessation medicine and its European launch for two years, I also supported [...]
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Old Spice, New Spice, and a great copycat
Posted on 17. Jul, 2010 by neilcrump.
One of the most popular viral campaigns to date is weaving its magic all over the internet. It sparked conversation at the #hcsmeu tweet-up yesterday and followed up a discussion about healthcare communications and viral campaigns that the group had a few weeks ago (which I wrote up in this blog post). The campaign du [...]
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Excellent new TV advert from Cancer Research UK
Posted on 11. Jul, 2010 by neilcrump.
Just got an email from Cancer Research UK to let me know that they have a new advert that will air first in the break during Coronation Street (a popular soap here in the UK) on Monday 12 July. On the charity’s blog post about the ad they ask for feedback on the advert and how [...]
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Aurora productivity dipped this afternoon
Posted on 24. Jun, 2010 by neilcrump.
Thank goodness England got through, otherwise we would have had an office of grumpy Aurorians. Posted via email from auroracomms’s posterous Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin Share with Stumblers Tweet about it Subscribe to the comments on this post Tell a friend [...]
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Writing up #hcsmeu tweet-ups
Posted on 06. Jun, 2010 by neilcrump.
Request to #hcsmeu community: At the London #hcsmeu drinks last Wednesday (6 June), I suggested to the assembled group that it would be really useful if the person that submitted a question for the Friday tweet-up also took on the voluntary role of writing up the discussion and posts it up in their own web [...]
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Virology in healthcare social media
Posted on 06. Jun, 2010 by neilcrump.
As Nike’s World Cup Writes the Future (WtF) campaign, which Aurora loves, continues to trump their previous viral success, I posed the following questions to the #hcsmeu community at the week before last’s Friday (28 May 2010) tweet-up: What are the best examples of a healthcare campaign in Europe going viral and whether we have [...]
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Aurora top 20 – May 2010
Posted on 04. Jun, 2010 by neilcrump.
As May becomes June, and we all get ready for the summer, 2010 seems to be rocketing along at a formidable pace. Aurora welcomes Emma, a new member of our team this month, which is an exciting development at an exciting time of year. We are all geared up for the World Cup Finals, with [...]
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Facebook ease the setting of privacy
Posted on 27. May, 2010 by neilcrump.
We sent this tweet last night: @PhilBaumann Zuckerberg was on BBC main news re change to FB privacy settings http://ow.ly/1Qmlh ^NC #hcsmeu #hcsm We would encourage you to check your Facebook privacy settings now that it is easier to undertake. Make sure you have your privacy set to meet your requirements: whether you want to lock it [...]
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Challenge of in-house knowledge sharing
Posted on 23. May, 2010 by neilcrump.
Internal communications and sharing of information is a huge challenge. I run an agency and it is often really challenging to share information around a team of people all sitting in the same open plan office. As you highlight for siloed global pharma it presents an enormous challenge. If this could be harnessed effectively just [...]
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World Cup fever begins in Camden
Posted on 23. May, 2010 by neilcrump.
The World Cup is back and last Friday saw Team Aurora draw our teams in a sweepstake. Our office is full of football lovers and even those not all that bothered by football (like me) will be drawn in. This brilliant Nike advert sums up beautifully what the World Cup is all about. This is [...]
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Happy birthday YouTube
Posted on 19. May, 2010 by neilcrump.
YouTube is five years old. When I heard the news I thought only five years! It is hard to remember a world without it. This celebratory video is great, full of Brits and our monarch. It also has the ‘Charlie bit my finger’ clip which I love. Enjoy a whole five years of nostalgia! Bookmark [...]
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GUEST POST: Straight talking on NHS funding
Posted on 18. May, 2010 by neilcrump.
We asked Jamie Holyer, MD of our public affairs partner Advocate, to assess the first few days of government and forecast what this means for medicine funding. Here is what he had to say… After what has been one of the most interesting few weeks in Westminster that anyone can remember the stark reality of the [...]
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Our friends from around the world
Posted on 07. May, 2010 by neilcrump.
We have just returned from Paris having stepped off the Eurostar. We had a great annual general meeting of GLOBALHealthPR, our network. It was great to catch-up as well as share best practice. Amazing work is being undertaken at both a local, regional and global level by our partners. Our French partner host Marie-Helene and her team looked [...]
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G13 summit in Paris
Posted on 05. May, 2010 by neilcrump.
Claire, Neil and Sarah have just arrived in Paris for the GLOBALHealthPR AGM. We get to meet up with our thirteen network partners from around the world and catch up on all the gossip. Neil Crump Managing Director Aurora Posted via email from auroracomms’s posterous Bookmark on Delicious Digg this post Recommend on Facebook Buzz [...]
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HealthBlawg: Fake Facebook profiles and other portents of the end times
Posted on 03. May, 2010 by neilcrump.
To fake anything in the health arena (even with clear disclaimers), especially a product or service of real health benefit, is just dumb and unlikely to work. In this case the proof is in the number of ‘likes’, of which there are 57 today, hardly a rip roaring success! At 12:30 CET on 1 May [...]
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Committee no, team yes
Posted on 03. May, 2010 by neilcrump.
This is a Jack Daniel’s ad I saw this week on the platform at Warren Street Tube. Totally agree with the sentiment about committees. Monuments can however be built to teams. Posted via email from auroracomms’s posterous Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin [...]
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Cutting through with a powerful message?
Posted on 27. Apr, 2010 by neilcrump.
Is it just me or do other people get excited when a parcel comes through the post? I regularly have parcels of online purchased goodies arrive at our work home in Bayham Street, Camden, and like a small child on their birthday I get almost as excited about other people’s cardboard wrapped surprises as ones [...]
