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Please sir, I want some more
Posted on 14. Dec, 2009 by neilcrump.
In Charles Dickens’s second novel his plucky young orphan hero Oliver Twist tells the workhouse Master, bowl in hand, that he wants “some more”. The incredulous Master exclaims “What?” and Oliver repeats his opener: “Please sir, I want some more”. As we all know from the story, all hell breaks loose and poor Oliver ends [...]
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It’s that Friday feeling
Posted on 09. Oct, 2009 by neilcrump.
Hope this video of Slow Loris, courtesy of Wired, brings a smile to your face… It’s Friday and we hope that you have a fun weekend lined up. Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin Share with Stumblers Tweet about it Subscribe to [...]
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The grass is always greener (or maybe not)
Posted on 08. Oct, 2009 by neilcrump.
Many of us undertaking pharmaceutical communications here in Europe think that we are on the back foot when it comes to the use of social media. We look with green eyes at our American cousins use of social media, where direct-to-consumer promotion of prescription drugs is permitted. Here in Blighty, the PM Society has formed [...]
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‘Mixing’ with the stars
Posted on 01. Oct, 2009 by neilcrump.
Whether you like it or not we live in a global celebrity culture. In the Aurora office there are the extremes of opinion on this topic. Some of us avidly consume the celeb rags and regularly spot them on the street, while others have a sub-zero interest. Despite the difference in opinion all of us [...]
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Jonathan Edwards was a toddler once you know…
Posted on 19. Aug, 2009 by neilcrump.
The cover story of August’s Pharmaceutical Marketing is entitled ‘Small Steps’. It’s a really smart status update article about web 2.0 engagement by the pharma industry. Chris Ross asked our very own NW1er for Aurora’s perspective on the way the (track and) field of social media use is shaping up. As pointed out in the [...]
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Flu on your doorstep
Posted on 20. Jul, 2009 by neilcrump.
Unless you have been off the planet for the last few months you cannot have failed to notice that swine flu has reached pandemic status and has well and truly arrived on our doorstep. NHS Choices estimates that last week there were 55,000 new cases of swine flu here in the UK and sadly 29 [...]
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High definition blogging!
Posted on 11. Jun, 2009 by neilcrump.
The pharmaceutical trade press here in the UK is ablaze with feature articles and commentary on web 2.0 at the moment. Even our very own Aurora NW1er wrote an article for the May issue of PharmaTimes,* as well as writing about web 2.0 on everyone’s favourite blog [:+)]. Our own Phaedrus has also posted recently [...]
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Hot under the collar
Posted on 01. Apr, 2009 by neilcrump.
I am writing this post from a busy internet café in a beautiful European capital city. The only thing is that I haven’t had a chance to see the city yet because as ever, I am working with my lovely client team at a congress, and in fact, the internet café is in the middle [...]
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Rats in your popcorn
Posted on 13. Feb, 2009 by neilcrump.
With £10 million of counterfeit drugs being purchased each year in the UK (and the figures predicted to rise significantly) the ‘fake medicine, real danger’ campaign was initiated by Pfizer to tackle this dangerous problem. The cinema ad, that is certificate 15, is really hard hitting (a rodent being pulled out of a chap’s mouth [...]
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What’s in a name?
Posted on 10. Feb, 2009 by neilcrump.
‘The Changing Shape of Healthcare Communications’ report published by the Healthcare Communications Association (HCA) identified four drivers that are leading to diversification in practice; namely, economic pressures, political climate, a changing regulatory environment and pharmaceutical industry reputation. The report identifies that we are moving towards a much broader definition of communications that goes beyond classical [...]
