Archive by Author
Health media materials in the dock verdict guilty
Posted on 29. Apr, 2010 by phaedrus.
On the 21st of April 2010, at Brown’s Courtroom in Covent Garden, Aurora played host to the first court case of its kind, placing health media materials in the dock, and asking a specialist jury of UK health journalists to reach a verdict. With Judge Jacqui Thornton presiding over the court, Daily Mail Medical Correspondent, [...]
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Bacon’s back
Posted on 06. Apr, 2010 by phaedrus.
Having conveyed some guilt in my recent post, ‘Bacon on Test’, due to excess bacon consumption in the name of science, it happily all washed away one morning last week when my colleague, ‘Ze Frollein’, told me that “a fry-up is the best way to start your day”. Now, although it was April fool’s day, [...]
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Aurora top 20 – March 2010
Posted on 31. Mar, 2010 by phaedrus.
The weather in March has thankfully provided a bit of hope that summer is finally on the way. In fact, as a very long, cold winter comes to an end, we are being told that this summer may be one of the hottest ever, out scorching the record temperatures seen in 2003 in southern England [...]
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Aurora is turning green…
Posted on 08. Mar, 2010 by phaedrus.
…but we are neither sick nor envious. Quite the opposite in fact, we are healthy and happy to be making good progress with our sustainable business initiative, having received ‘going green’ status from the Camden Climate Change Alliance who provide an excellent free service to small businesses in Camden. And, while envy can be defined [...]
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Bacon on test
Posted on 18. Feb, 2010 by phaedrus.
As someone who often resorts to the easy, timesaving and gratifying (if unhealthy) breakfast solution of the local cafe fried bacon and egg sandwich, I have decided to justify this little vice by turning it into a scientific study designed to improve public welfare. If, at the very least, I make myself sick of this [...]
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Aurora top 20 – January 2010
Posted on 05. Feb, 2010 by phaedrus.
Happy belated new decade! While the top 20 had a Christmas break, our little elves were still busy reading all the health news and analysing the data, so here is the first top 20 analysis of the year. If you want to view the full newsletter, click here. The chart for January has seen some [...]
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A Christmas Whine
Posted on 21. Dec, 2009 by phaedrus.
As a healthcare communicator and tireless health news media monitor, I have developed a thick skin in response to some health, medical, pharma and science reporting, and an ability to cancel out Sunday’s “coffee gives you cancer” story with Monday’s “coffee cures your cancer” story, happily believing, on Tuesday, that coffee and cancer have no [...]
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Aurora top 20 – November 2009
Posted on 01. Dec, 2009 by phaedrus.
Winter is upon us! The cold nights are drawing in, the supermarket shelves are stocked with novelty chocolates, the over-eager are dishing out mince pies and Aurora is turning its attention to the final top 20 analysis of 2009. A month of movers and shakers, November saw nine re-entries punch into the chart. The year [...]
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Aurora top 20 – November 2009
Posted on 11. Nov, 2009 by phaedrus.
Winter is upon us! The cold nights are drawing in, the supermarket shelves are stocked with novelty chocolates, the over-eager are dishing out mince pies and Aurora is turning its attention to the final top 20 analysis of 2009. A month of movers and shakers, November saw nine re-entries punch into the chart. The year [...]
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Aurora top 20 – October 2009
Posted on 06. Nov, 2009 by phaedrus.
The nights are drawing in, the clocks have gone back (or anti-clockwise to avoid confusion) and hats and scarves are at the ready as temperatures drop and cheeks become rosy. To keep warm and healthy this season, the Aurora team have lots of social jollities planned as well as a very busy working run-up to [...]
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Aurora top 20 – September 2009
Posted on 02. Oct, 2009 by phaedrus.
As we experience a very welcome final blast of summer sunshine, the end of September marks the shift into Autumn and, with the start of new school and university terms and the onset of colder weather and darker nights, a season of new and different health issues for everyone, including the media, to deal with. [...]
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Aurora top 20 – June 2009
Posted on 01. Jul, 2009 by phaedrus.
Sunshine, Wimbledon, strawberries and cream – the great British summertime has arrived. Despite the odd tropical downpour, the Aurora team has donned their hats and flip flops to welcome the good weather and indulged in the occasional ice cream. Sadly, the sun did little to lift the spirits of Gordon Brown earlier in the month, [...]
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Swine flu cyberpandemic
Posted on 01. May, 2009 by phaedrus.
As broadcast and print news report the steady movement of swine flu around the globe, the outbreak of online coverage, mainly in the form of blogging, is spreading at an even faster rate. I can understand why this news story is one that the online community has taken up in this way. It is an [...]
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Aurora top 20 – February 2009
Posted on 03. Mar, 2009 by phaedrus.
February, as ever, brings us St Valentine’s Day and everyone in the Aurora office has been feeling the love since the birth of our new I love PR campaign. But matters of the heart are not the only ones with which we are concerned. We keep an eye on all areas of anatomical and mental [...]
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On your bike
Posted on 02. Mar, 2009 by phaedrus.
As every New Year dawns, millions of people tell themselves and others that they will improve their lives in some way, more often than not, in terms of their health. A really effective way of doing this is by taking up cycling. Hours spent travelling in a busy week are unavoidable and often seen as [...]
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Musings from underground
Posted on 11. Feb, 2009 by phaedrus.
As a regular tube user, I have always gained a modicum of gratification from most of my journeys on our capital’s subterranean train system. I derive aesthetic pleasure from the comprehensive linkage made available to London’s citizens and am usually provided with my daily fix of people-watching by my brief morning and evening travel stints. [...]
