Archive by Author
Healthcare media materials – could we do better?
Posted on 08. Apr, 2010 by Ze Frollein.
We are inviting all industry communications and marketing executives, medics and signatories to attend our exclusive evening event at Brown’s Court house in central London on Wednesday 21 April 2010 from 18:30 – 19:45. We will hear from our high-profile journalist jury about what compelling media materials look like and how to make them both [...]
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Under the gavel
Posted on 26. Mar, 2010 by Ze Frollein.
A (court) case for better healthcare media relations All of us working in the healthcare communication industry have probably come across some press materials that left us wondering about the meaning of important-sounding words, jargon and highly medical terms lined up throughout the document resulting in a yawn-inducing response. Often, they may match the content [...]
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Brand and deliver….
Posted on 11. Nov, 2009 by Ze Frollein.
We live in a branded world. These brands influence our decisions, inform our expectations, and, if they are good brands, add value. A brand that delivers creates advocates; a brand that disappoints can result in lifelong avoidance. So, with this power to be harnessed, the question is, in the pharmaceutical arena, what does branding actually [...]
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Eat, drink and be merry… and keep your men around!
Posted on 19. Aug, 2009 by Ze Frollein.
Wherever you go, whatever you do, read or watch, there is no place in this country where you aren’t bombarded with news, information and advice on what to eat, what not to eat, when to eat, how to eat and, most importantly, how to shed pounds whilst eating…. If you are one of those people [...]
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I am stopping TB!
Posted on 24. Mar, 2009 by Ze Frollein.
24 March 2009 is World Tuberculosis Day – a day to raise awareness of a disease that we most likely associate with the past or countries far ashore. However, looking back, I remember a number of articles bringing the tuberculosis topic much closer to home. An article, published by BBC Online, reported increasing TB figures [...]
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Who’s got the Blues?
Posted on 23. Mar, 2009 by Ze Frollein.
A recent story in The Sun reported a strong connection between colours and their impact on our health. Colours can affect our memory, mental agility, reaction times and even our physical strength, according to researchers at the University of Essex. Interestingly, it was found that a vibrant red can increase a person’s confidence and may [...]
