Archive for 'Communications'
Can the changing media landscape help deliver public health campaigns?
Posted on 22. May, 2013 by Emma.
Last Tuesday afternoon I found myself in a conference room in the depths of the ICC in Birmingham listening to Dr Kevin Fenton, Director of Health Improvement and Population Healthcare, Public Health England (PHE) as he gave a talk at the 2013 NICE conference. He gave a great overview of PHE, the new executive agency [...]
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The importance of stress management
Posted on 17. May, 2013 by DiscoDave.
Whether it be on the tube, at work or even queuing at the supermarket, stress is a word that we all know well and a feeling we experience regularly. It is something that can affect anyone in any walk of life, and if left ignored, can make us less productive. For this reason we decided [...]
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Aurora presents at the PM Society Digital Showcase
Posted on 25. Apr, 2013 by Rebecca Crouch.
Following Aurora’s win at the 2012 Digital Media Awards, last week the team was asked to present it’s work at the PM Society Digital Showcase. Neil and Rebecca presented Sorted: The daily organiser, a simple-to-use, task-setting app created for people with attention deficit hyperactivity disorder (ADHD). Designed to help individuals overcome challenges with their day-to-day [...]
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Benefits, barriers and opportunities? The role of Health and Wellbeing Boards in the new NHS landscape
Posted on 22. Mar, 2013 by Rebecca Crouch.
The decreasing role of the Government and the Department of Health in managing the country’s services will be one of the most striking changes in the new NHS landscape. Accompanied by a fresh wave of new acronyms to represent its new boards and bodies, as of April 2013, many of these responsibilities will be cascaded [...]
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Who is looking after your health?
Posted on 20. Mar, 2013 by Emma.
I returned home to my native Yorkshire at the weekend and on the mat as I entered the house I was greeted with ‘Your East Riding’, the East Riding of Yorkshire Council’s quarterly update magazine. Now, I have to confess that I would normally ignore this type of magazine. Updates on recycling collection days and [...]
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Britain: The fat man of Europe
Posted on 11. Mar, 2013 by AnyNoise.
The UK is officially the ‘fat man of Europe’. Not surprising as barely a day goes by without a story about Britain’s obesity crisis or a TV documentary about a child that weighs as much as a small car. However, despite the constant stream of health warnings, tangible solutions for the worsening obesity problem are [...]
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Understanding the benefit of patient involvement in service redesign – will the NHS ever really get it right?
Posted on 06. Mar, 2013 by musicman.
The next year or so in the NHS is going to be as challenging as it ever has been. Gone are the days of year-on-year budget increases. We are in a period of reduced budgets as the NHS looks to save £20bn by 2015 and increased demand due to an aging population. At the same [...]
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What next for Pharma after Goldacre?
Posted on 18. Feb, 2013 by cowsdrinkmilk.
Dr Ben Goldacre delivered a public lecture at the London School of Economics recently, after his recent and ongoing campaign coinciding with his book ‘Bad Pharma’, published primarily to expose ‘hidden clinical trial results’ within the pharmaceutical industry. It was a good opportunity to hear it directly from the horse’s mouth and identify how we, [...]
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Welcome Candice and Edward
Posted on 05. Feb, 2013 by Barbados Princess.
We would like to welcome two new Aurorians to our team. Candice Debleu is joining us as an Account Manager and Edward Pinnock as an Intern. It’s great to have you both onboard! Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin Share with Stumblers Tweet [...]
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New year, new partnerships
Posted on 23. Jan, 2013 by AnyNoise.
Did you make any new year’s resolutions? Maybe an alcohol/chocolate free January? Or even a pledge to read more books or take a class in something? Here at Aurora we are also starting something new in 2013, for the first time we have chosen a ‘charity of the year’ to work with over the next [...]
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Aurora 2012
Posted on 09. Jan, 2013 by FitnessFreak.
2012 has been a great year for Aurora with the company going from strength to strength. So to round it off, our in-house digital designer, Witor, has lovingly created a visualisation of our accolades. As well as lots of new arrivals, a successful staff investment programme and a 7th birthday party, there was of course [...]
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What decision making framework will the NHS use to judge the value of your service?
Posted on 02. Jan, 2013 by NW1er.
It’s often asserted that the NHS Constitution is formed from a utilitarian base. In simple terms, this would mean that the ethical decision making framework used by NHS employees is to provide the greatest benefit for the greatest number of people. But there is a tension between this moral framework and the founding principles of [...]
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The consumerisation of healthcare
Posted on 20. Dec, 2012 by DarkHorse.
We live in a world that is connected wirelessly with almost as many mobile phone subscriptions as there are people on the planet. For many years we have seen how the healthcare industry has been touched and defined by cutting-edge technology. The current landscape is full of inspiring examples of how technology is changing the [...]
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To be or not to be a journalist, that is the question?
Posted on 20. Dec, 2012 by PR Mum.
An email popped into my inbox this morning that got me thinking. It was a short article highlighting the change in status of bloggers. Five years ago, bloggers were not considered to be journalists, and were not treated as such by media relations professionals. The article noted that this notion holds little weight today, as [...]
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How not to goose up your business
Posted on 03. Dec, 2012 by NW1er.
Have you ever felt like you are participating in a brand strategic or tactical planning process that lacks real meaning or that the pitch you are working on is going in the wrong direction? I have. I am sure we all have. And why does this happen? Habitual behaviour, that’s the answer. “Let’s conduct a SWOT”, [...]
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2012 continues to be a winning year for Aurora!
Posted on 16. Nov, 2012 by DramaQueen.
This summer, Aurora scored double gold at Communiqué, for both Small Independent Consultancy of the Year and Excellence in UK Media Relations for our work with Novartis. Then came last month’s win at the PM Society Digital Awards, where an app we created for Janssen scooped the Craft Award for Gamification. Just this week, Aurora’s [...]
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Inspiring lifestyle choices, the importance of PR in public health
Posted on 17. Oct, 2012 by Rebecca Crouch.
As part of the Health and Social Care Act, the Government has acknowledged the need for increased public engagement to help improve the nation’s health and ensure that everyone across the country is equally empowered to help reduce health inequalities. From April 2013, this will be done through Public Health England, a branch of the [...]
