Archive for 'Communications'
The Leprosy Book Club
Posted on 12. Dec, 2011 by Shandy.
Very rarely do you end up speaking to complete strangers on the tube let alone having a spontaneous book club. However, this is exactly what happened to me last week. I was fully engrossed in my book, The Island by Victoria Hislop, when a lady sat down opposite me and exclaimed, “Oh that is such [...]
Continue Reading
Our NHS, our thoughts
Posted on 03. Nov, 2011 by chiantichiara.
It has been in the news almost since the day the coalition came into power, but despite the best and very vocal efforts of particular politicians, certain members of the Lords, particular factions of the larger professional bodies and the “Block the Bill” campaigners, the Health and Social Care Bill seems, finally, to be happening. [...]
Continue Reading
The Social Moon launches
Posted on 26. Oct, 2011 by neilcrump.
Hey there, Claire and I are delighted to announce the launch of The Social Moon, in which we are advising partners, which is led by our friend Alex Butler. As an agency we’ve always loved digital and social and we’ll be working collaboratively with The Social Moon to offer clients the best of the best in [...]
Continue Reading
Pitch perfect
Posted on 24. Oct, 2011 by neilcrump.
Oh the dreaded ‘P’ word, ‘Perfect’ such a hard thing to attain and then you add in ‘Pitch’ and you have a recipe for heartache in which four (or more) plucky teams respond to a brief, work for hours on end to see if they can be the ideal suitor. So well done to the [...]
Continue Reading
Ethically gamified
Posted on 13. Oct, 2011 by NW1er.
Digipharm was a fortnight ago and the Aurora team attended across all three days. Speaking to the team, and reading online, I heard mixed reviews of the meeting. While certain sections of the agenda stood out as exciting, innovative and thought provoking, others were reported to re-tread old ground in quite an uninteresting way. Now [...]
Continue Reading
Cheryl Cole, smelly socks and social media’s fight against malaria
Posted on 05. Aug, 2011 by CuriousScientist.
As yet another celebrity falls victim to the News of the World (NOTW) phone hacking scandal, rumours had Cheryl Cole’s fans outraged when the news hit twitter last week that her phone may have been bugged when she hospitalised with malaria last year. Having contracted the disease during a trip to Africa following her split [...]
Continue Reading
I have a dream
Posted on 15. Jul, 2011 by balletfanatic.
…where every doctor and every patient realises that they are partners in providing the best healthcare solution for the individual. At the recent Doctors 2.0 & You meeting, in Paris, it was revealed by Denise Silber, Basil Strategies, that just 31% of doctors globally currently see patients as partners in their own care. However the [...]
Continue Reading
Finding ‘healthy’ – Bupa launches first social media pledge campaign
Posted on 11. Jul, 2011 by CuriousScientist.
The start of last month saw the launch of Bupa’s new healthy social media campaign on Facebook. Aimed at improving people’s health and helping you find ‘healthy’; your fitness loving inner child, I’d like to congratulate you Bupa, I think you’ve done a great job. With 33 million UK Facebook users, and news earlier this [...]
Continue Reading
A snapshot from Doctors 2.0 and You
Posted on 28. Jun, 2011 by balletfanatic.
Gill here and this is my first blog post of a series inspired by the recent Doctors 2.0 & You conference that I attended last week in Paris. If you followed #doctors20 on twitter you might have noticed that I curated a tweet or two! So much was covered in the two days that I [...]
Continue Reading
They say a week in politics is a long time…
Posted on 15. Jun, 2011 by chiantichiara.
…and the past 48 hours has certainly proved that to be true. Within hours of the Future Forum announcing their recommendations further to the White Paper listening exercise, the Government has accepted the key changes and will make major concessions to the Health Bill. Although apparently not a ‘U-turn’, this is certainly is a major coup. [...]
Continue Reading
So what is it that you do?
Posted on 10. Jun, 2011 by Shandy.
Last weekend I was introduced to one of my good friend’s new boyfriend. The conversation took the usual course and he politely asked, “So what is it that you do?” to which my friend of several years asked, “Yeah, what is it that you do?” Now, I don’t talk about work all the time but [...]
Continue Reading
Social Framework – a smart methodology
Posted on 26. May, 2011 by NW1er.
Social Framework was launched exactly one week ago at GLOBALhealthPR’s first international healthcare social media summit (#IHSMS) in Washington DC. A recording of the live web stream can be viewed here. Social Framework is a culmination of our network’s expertise in, and understanding of, social media for healthcare. It is a methodology for identifying ways to work [...]
Continue Reading
Smart digital listening – improved health outcomes?
Posted on 26. May, 2011 by Handbaglady.
Along with some of our GLOBALHealthPR colleagues in Mexico and the United States, our Neil and Aaron presented findings from a new 11-country, cross-cultural listening programme of social media dialogue on the malaria pandemic at the first International Healthcare Social Media Summit (IHSMS) in Washington, D.C. last week. The event, organised by our partner network [...]
Continue Reading
Shall we just now get on with it…
Posted on 06. Apr, 2011 by neilcrump.
Friday last week saw the publication of the PMCPA informal guidance for use of digital channels. It is straightforward and neat guidance which makes it clear what we have always known: have a clear distinction between information and promotion, and ensure your intent is good. The guidance gets a KISS* from me. The pioneer [...]
Continue Reading
Can I really say that?
Posted on 08. Mar, 2011 by Shandy.
So here I am, sat in a brainstorm but it’s the middle of the afternoon and I’ve just eaten a rather large sweet jacket potato and chilli lunch – an Aurora favourite – and thus in my food slump, I am struggling to think of a new and creative idea. What I really want to [...]
Continue Reading
What exactly do we mean by Aurora’s engaging proposition?
Posted on 16. Feb, 2011 by balletfanatic.
This month’s issue of Pharmaceutical Marketing contains an article by Aurora that delves into the ‘upskilling’ argument about the pharmaceutical industry and social media. Aaron Pond, our digital lead, suggests that the issue is being ‘over cooked’ and focus should be placed on empowering internal teams, using new technologies smartly and ensuring that the social [...]
Continue Reading
Today’s paper acknowledges that today’s world is digital
Posted on 09. Feb, 2011 by NW1er.
Waiting for my train at Kentish Town this morning, I had 10 minutes to leisurely peruse The Times. Three news pieces and one feature really jumped out at me as evidence that the world has changed and social media is here to stay. It inspired me to continue to work with my clients to make [...]
