Archive for 'Communications'
How has World Malaria Day done so far?
Posted on 18. May, 2012 by photohead.
Listening to the social media landscape in the UK around World Malaria Day (25 April 2012) this year has shown that the ‘I’ in malaria is still barely existent; but there were some pockets of engaging content. On an international scope, I spotted a handful of people who took malaria personally. Progress may be slow, [...]
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Some NICE Dr Phil quotes
Posted on 17. May, 2012 by chiantichiara.
The Aurora market access team has just returned from a two day trip to the NICE conference in Birmingham. Here we learnt about NICE’s role in the new NHS, the challenges that commissioners and NHS managers face over the next 12 months while the new structure is being finalised, what is being implemented to overcome [...]
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As safe as houses
Posted on 09. May, 2012 by Shandy.
As I left my flat on Saturday morning to run my weekend errands, I was greeted by a lady on the street who asked how I felt about missiles being installed on the roof of my flat. Yes, I am one of the lucky residents who found out last week that a high-velocity missile system [...]
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Moving on up
Posted on 08. May, 2012 by Theatre buff.
We were all very happy to hear last week’s news that we have moved up the PR Week Top 150 league table and are now the proud occupants of 129th place. Taking a quick look at the other names on the list, it also looks as though we are knocking on the door of the top [...]
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Ethnographic research, how will it help with strategy?
Posted on 25. Apr, 2012 by photohead.
A while back I was given a task to research the topic of ethnography. I hadn’t studied social sciences or psychology at university, so this was an interesting challenge. As a marketing graduate, the closest topic to ethnography that I came across was Hofstede’s Cultural Dimensions, during a few international marketing classes. After some research, [...]
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New Scientist: Malaria in West Thailand, trouble in paradise?
Posted on 24. Apr, 2012 by DiscoDave.
25 April marks World Malaria Day 2012, which aims to raise awareness of malaria control around the world. In the previous decade, deaths caused by malaria have been successfully reduced by a third in Africa, and up to 50% in 35 out of the 53 countries which are affected by malaria. Malaria is caused by [...]
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The CCG countdown, one year to go
Posted on 19. Mar, 2012 by chiantichiara.
If the government’s Health and Social Care Bill is to go ahead, this time next year, Clinical Commissioning Groups (CCGs) around the country will be preparing to ‘go live’. Set to replace the current Primary Care Trusts (PCTs) and powered by GPs, CCGs will commission local health services and will take control of 60% of [...]
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The Leprosy Book Club
Posted on 12. Dec, 2011 by Shandy.
Very rarely do you end up speaking to complete strangers on the tube let alone having a spontaneous book club. However, this is exactly what happened to me last week. I was fully engrossed in my book, The Island by Victoria Hislop, when a lady sat down opposite me and exclaimed, “Oh that is such [...]
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Our NHS, our thoughts
Posted on 03. Nov, 2011 by chiantichiara.
It has been in the news almost since the day the coalition came into power, but despite the best and very vocal efforts of particular politicians, certain members of the Lords, particular factions of the larger professional bodies and the “Block the Bill” campaigners, the Health and Social Care Bill seems, finally, to be happening. [...]
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The Social Moon launches
Posted on 26. Oct, 2011 by neilcrump.
Hey there, Claire and I are delighted to announce the launch of The Social Moon, in which we are advising partners, which is led by our friend Alex Butler. As an agency we’ve always loved digital and social and we’ll be working collaboratively with The Social Moon to offer clients the best of the best in [...]
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Pitch perfect
Posted on 24. Oct, 2011 by neilcrump.
Oh the dreaded ‘P’ word, ‘Perfect’ such a hard thing to attain and then you add in ‘Pitch’ and you have a recipe for heartache in which four (or more) plucky teams respond to a brief, work for hours on end to see if they can be the ideal suitor. So well done to the [...]
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Ethically gamified
Posted on 13. Oct, 2011 by NW1er.
Digipharm was a fortnight ago and the Aurora team attended across all three days. Speaking to the team, and reading online, I heard mixed reviews of the meeting. While certain sections of the agenda stood out as exciting, innovative and thought provoking, others were reported to re-tread old ground in quite an uninteresting way. Now [...]
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Cheryl Cole, smelly socks and social media’s fight against malaria
Posted on 05. Aug, 2011 by CuriousScientist.
As yet another celebrity falls victim to the News of the World (NOTW) phone hacking scandal, rumours had Cheryl Cole’s fans outraged when the news hit twitter last week that her phone may have been bugged when she hospitalised with malaria last year. Having contracted the disease during a trip to Africa following her split [...]
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I have a dream
Posted on 15. Jul, 2011 by balletfanatic.
…where every doctor and every patient realises that they are partners in providing the best healthcare solution for the individual. At the recent Doctors 2.0 & You meeting, in Paris, it was revealed by Denise Silber, Basil Strategies, that just 31% of doctors globally currently see patients as partners in their own care. However the [...]
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Finding ‘healthy’ – Bupa launches first social media pledge campaign
Posted on 11. Jul, 2011 by CuriousScientist.
The start of last month saw the launch of Bupa’s new healthy social media campaign on Facebook. Aimed at improving people’s health and helping you find ‘healthy’; your fitness loving inner child, I’d like to congratulate you Bupa, I think you’ve done a great job. With 33 million UK Facebook users, and news earlier this [...]
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A snapshot from Doctors 2.0 and You
Posted on 28. Jun, 2011 by balletfanatic.
Gill here and this is my first blog post of a series inspired by the recent Doctors 2.0 & You conference that I attended last week in Paris. If you followed #doctors20 on twitter you might have noticed that I curated a tweet or two! So much was covered in the two days that I [...]
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They say a week in politics is a long time…
Posted on 15. Jun, 2011 by chiantichiara.
…and the past 48 hours has certainly proved that to be true. Within hours of the Future Forum announcing their recommendations further to the White Paper listening exercise, the Government has accepted the key changes and will make major concessions to the Health Bill. Although apparently not a ‘U-turn’, this is certainly is a major coup. [...]
