Archive for 'Communications'
A picture tells a thousand words
Posted on 09. Feb, 2011 by balletfanatic.
…or so the saying goes. However when Aurora was preparing their latest print advert we realised that just one picture isn’t enough to capture everything we want to tell you about us and our values. The trouble is that happiness and work result in terrible visuals that just don’t cut it… … so we went [...]
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My first media sell-in
Posted on 02. Feb, 2011 by balletfanatic.
Find out I survived my first media sell-in with a little help from the Aurora team.
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I prescribe a cut and blow dry
Posted on 17. Jan, 2011 by Shandy.
A trip to the hairdressers for me is usually a few hours of drinking tea, reading magazines and catching up on the local gossip. During my latest visit, just after I was given my first cuppa, a lady walked into the salon to the delight of one of the hairdressers, “Joan!”, she said, “We heard [...]
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What the Quora?
Posted on 06. Jan, 2011 by NW1er.
I’d subconsciously registered the noise about Quora, a social media platform that has bubbled up into the social media mainstream and aims to be a “a continually improving collection of questions and answers created, edited, and organised by everyone who uses it”, at the start of the year but wasn’t spurred into investigative action until [...]
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English lesson #1: Fewer vs less
Posted on 05. Nov, 2010 by Claire.
There are common mistakes made with our English language and I see and hear some of these too often. Here is the first in a series of quick tips: Fewer should be used in relation to quantities that can be counted, i.e. ‘I have fewer freckles than you’ or ‘ fewer people are dying from [...]
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What do ‘i’ want?
Posted on 28. Oct, 2010 by Shandy.
During my lunch break yesterday, instead of looking at my various favourite news (and gossip) websites, Google Reader and Twitter for an update on what was going on in the world, I decided to pick up a copy of the Independent’s new ‘i’ newspaper, launched yesterday and described as, ‘a new kind of paper’, which [...]
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Mobile in the future
Posted on 04. Oct, 2010 by neilcrump.
This video was played at the DigiPharm 2010 meeting last week. Looks at the stats of the past and predicts how mobile with advance in the future… The video is from MOCOM 2020 is a non-profit open think tank for the future of mobile media and communication. The project is presented by SIMYO and AHEAD [...]
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The life in a day
Posted on 10. Sep, 2010 by phaedrus.
As film enthusiasts and avid monitors of digital and social communication channels, some of us at Aurora were fascinated to see the beginnings of a momentous filming project being undertaken by esteemed British film directors, Kevin Macdonald and Ridley Scott (who’s role is producer on this project). ‘The life in a day’ project is unique [...]
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Everyone’s talking about it
Posted on 01. Sep, 2010 by chiantichiara.
Has this ever happened to you or is it just me? When you finally decide you want to buy something – a new pair of trainers or a handbag or even a car – you suddenly notice that most of the people around you are sporting or driving the object of your desire. Why is [...]
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Children with rare ageing disease ‘found’ through global media campaign
Posted on 23. Aug, 2010 by Handbaglady.
Further to my post last October about the launch of GLOBALHealthPR’s awareness campaign ‘Find the other 150′ I am now pleased to announce the fantastic results… Thirteen new children from seven countries with the rapid ageing disease Progeria have been found as a direct result of the campaign, bringing the total known cases in the [...]
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Informed privacy decisions and informed openness
Posted on 14. Aug, 2010 by neilcrump.
Ed Purkins wrote a blog post a few weeks ago that has had my mind whirling. The post read: The author of a report which features the personal details of 100 million Facebook users says he released the information to highlight the privacy issues associated with social networking. This has received widespread media pick-up because [...]
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Pharma comms in the age of austerity
Posted on 13. Aug, 2010 by phaedrus.
This month’s issue of Pharmaceutical Marketing (PM) contains a fascinating look at the road ahead for the pharmaceutical industry in the age of austerity. Aurora MD and co-founder Claire Eldridge’s cover story insights are realistic yet optimistic. Click here to read the article. With massive health service funding cuts pledged by the Lib-Cons, the pharmaceutical [...]
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Cut people some slack *please*
Posted on 29. Jul, 2010 by neilcrump.
Back in August last year I wrote a post about how we were at the ‘toddler’ stage for the use of social media by pharma companies and that a few elite athletes were starting to flex their muscles and show us what they are made of. So a year has passed and has much changed? [...]
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The chat: We hate social media mashup
Posted on 23. Jul, 2010 by phaedrus.
Aurora has dived into the social media ocean head first and can’t wait for the ripples to reach you. We recently posted six home-made videos on our own YouTube channel, ironically named We Hate Social Media. At Aurora we don’t hate social media, far from it in fact. Some of us are positively geeky about [...]
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Where there is smoke there is desire
Posted on 21. Jul, 2010 by neilcrump.
I want to share my insights on the crazy world of smoking and the business of getting people to stop, officially known as smoking cessation. I am well placed to write this post because not only did I work on a prescription smoking cessation medicine and its European launch for two years, I also supported [...]
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Old Spice, New Spice, and a great copycat
Posted on 17. Jul, 2010 by neilcrump.
One of the most popular viral campaigns to date is weaving its magic all over the internet. It sparked conversation at the #hcsmeu tweet-up yesterday and followed up a discussion about healthcare communications and viral campaigns that the group had a few weeks ago (which I wrote up in this blog post). The campaign du [...]
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Excellent new TV advert from Cancer Research UK
Posted on 11. Jul, 2010 by neilcrump.
Just got an email from Cancer Research UK to let me know that they have a new advert that will air first in the break during Coronation Street (a popular soap here in the UK) on Monday 12 July. On the charity’s blog post about the ad they ask for feedback on the advert and how [...]
