Archive for 'Communications'
BP comms should focus on the environment
Posted on 24. Jun, 2010 by phaedrus.
PR Week has reported on the BP oil spill, analysing the company’s recovery communications strategy. Click here to access the article. Aurora also wrote a blog post last week on what we could learn about social and traditional media in a crisis. In another article in the same issue, a contribution from Solitaire Townsend, co-founder [...]
Continue Reading
Social media preparedness learning from the “Deepwater Horizon Incident”
Posted on 11. Jun, 2010 by phaedrus.
British Petroleum (BP) is pumping $50 million into their campaign to rebuild their reputation in the aftermath of the recent oil spillage in the Gulf of Mexico. BP is using online methods, purchasing Google ad words, “oil” and “spill”, to direct as many internet browsers as possible to their website, which has been overhauled to [...]
Continue Reading
Virology in healthcare social media
Posted on 06. Jun, 2010 by neilcrump.
As Nike’s World Cup Writes the Future (WtF) campaign, which Aurora loves, continues to trump their previous viral success, I posed the following questions to the #hcsmeu community at the week before last’s Friday (28 May 2010) tweet-up: What are the best examples of a healthcare campaign in Europe going viral and whether we have [...]
Continue Reading
A not so ‘Tiny Dancer’
Posted on 04. Jun, 2010 by chiantichiara.
Last bank holiday weekend was a weekend for weddings it would appear. A few people in the office went to them, including me. The wedding I attended was A LOT OF FUN, so much so, that I awoke the next day with the tune to Elton John’s Tiny Dancer still swirling around my head and [...]
Continue Reading
Boozy Britain – the debate continues…
Posted on 02. Jun, 2010 by Handbaglady.
In keeping with our national obsession with booze….most of the papers, including The Times, Independent, Daily Telegraph, Daily Mail and Daily Mirror reported today on NICE launching new guidance on preventing harmful binge drinking. NICE said alcohol must become less affordable and harder to obtain. The guidance does not recommend a minimum price but assessed [...]
Continue Reading
Facebook ease the setting of privacy
Posted on 27. May, 2010 by neilcrump.
We sent this tweet last night: @PhilBaumann Zuckerberg was on BBC main news re change to FB privacy settings http://ow.ly/1Qmlh ^NC #hcsmeu #hcsm We would encourage you to check your Facebook privacy settings now that it is easier to undertake. Make sure you have your privacy set to meet your requirements: whether you want to lock it [...]
Continue Reading
Health media materials in the dock verdict guilty
Posted on 29. Apr, 2010 by phaedrus.
On the 21st of April 2010, at Brown’s Courtroom in Covent Garden, Aurora played host to the first court case of its kind, placing health media materials in the dock, and asking a specialist jury of UK health journalists to reach a verdict. With Judge Jacqui Thornton presiding over the court, Daily Mail Medical Correspondent, [...]
Continue Reading
Cutting through with a powerful message?
Posted on 27. Apr, 2010 by neilcrump.
Is it just me or do other people get excited when a parcel comes through the post? I regularly have parcels of online purchased goodies arrive at our work home in Bayham Street, Camden, and like a small child on their birthday I get almost as excited about other people’s cardboard wrapped surprises as ones [...]
Continue Reading
Health media materials under the gavel tonight! 06.30 pm, Brown’s, St martin’s Lane. Follow events on Twitter!
Posted on 21. Apr, 2010 by NW1er.
The quality of health media materials provided to journalists are under the gavel in a court-room type drama at Brown’s Court Room tonight from 6.30 pm. Communications consultant and former health editor at The Sun, Jacqui Thornton, is presiding over proceedings as Judge. Experts giving evidence include Jenny Hope, medical correspondent at the Daily Mail, [...]
Continue Reading
Healthcare media materials – could we do better?
Posted on 08. Apr, 2010 by Ze Frollein.
We are inviting all industry communications and marketing executives, medics and signatories to attend our exclusive evening event at Brown’s Court house in central London on Wednesday 21 April 2010 from 18:30 – 19:45. We will hear from our high-profile journalist jury about what compelling media materials look like and how to make them both [...]
Continue Reading
Be brave
Posted on 25. Mar, 2010 by NW1er.
I was travelling down to south London at the weekend (weird, I know) and found myself absorbing the tube advertising, which I typically rarely see because I cycle to work. Walking along in my semi dazed state, I was struck by the word ‘coochie’, which appeared in a giant purple font. Not believing my eyes, [...]
Continue Reading
Bucking the trends in healthcare communications
Posted on 18. Mar, 2010 by Claire.
I recently read the excellent and enlightening HCA report ‘Five Years of Change in Healthcare Communications’. On first glance it appeared to paint a bleak picture of the way the healthcare communications industry is changing: Stricter regulations are making our business more challenging in terms of creativity and meeting business objectives; agencies are having to [...]
Continue Reading
How Confident Are You?
Posted on 12. Feb, 2010 by chiantichiara.
A man I’ve never met before walks into a bar and says to me, “I bet I can guess when your birthday is.” Now I’m not much of a gambler, but bearing in mind he’s only got a 1 in 365 chance of getting it right, I might wager £10 that he can’t do it. [...]
Continue Reading
Social media with a conscience
Posted on 27. Jan, 2010 by Handbaglady.
The response to the Help Haiti appeal has been a truly global phenomenon – the help, money and support for the stricken country has flooded in from all around the world. Nobody could fail to be moved by the media images including stories of hope and human endurance which have flashed onto our television screens [...]
Continue Reading
Please sir, I want some more
Posted on 14. Dec, 2009 by neilcrump.
In Charles Dickens’s second novel his plucky young orphan hero Oliver Twist tells the workhouse Master, bowl in hand, that he wants “some more”. The incredulous Master exclaims “What?” and Oliver repeats his opener: “Please sir, I want some more”. As we all know from the story, all hell breaks loose and poor Oliver ends [...]
Continue Reading
Brand and deliver….
Posted on 11. Nov, 2009 by Ze Frollein.
We live in a branded world. These brands influence our decisions, inform our expectations, and, if they are good brands, add value. A brand that delivers creates advocates; a brand that disappoints can result in lifelong avoidance. So, with this power to be harnessed, the question is, in the pharmaceutical arena, what does branding actually [...]
Continue Reading
The search begins
Posted on 27. Oct, 2009 by Handbaglady.
Hayley from Bexhill-on-Sea has Progeria. She is one of only two children in the UK with this rare disease. Hayley has won a prestigious Children of Courage award and has appeared in a number of documentaries about the disease. She’s a very brave little girl. GLOBALHealthPR is leading the worldwide search for 150 other children [...]
