Archive for 'Communications'
Revisiting the value of PR
Posted on 21. Oct, 2009 by Handbaglady.
When it comes to looking for the best use of marketing budgets, the research is clear and even intuitive — public relations is a more cost-effective and credible vehicle than direct-to-consumer marketing. “We are still struggling to overcome the worst ever global financial and economic crisis since the founding of the United Nations more than [...]
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David v Goliath
Posted on 13. Oct, 2009 by Handbaglady.
Here’s a great US article on choosing a marketing services agency – big v. small… It’s what we’ve always said here at Aurora, it’s all about the people and being a true extension of the client’s team. Aurora’s focus has always been making sure our clients are happy. Bookmark on Delicious Digg this post Recommend [...]
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The grass is always greener (or maybe not)
Posted on 08. Oct, 2009 by neilcrump.
Many of us undertaking pharmaceutical communications here in Europe think that we are on the back foot when it comes to the use of social media. We look with green eyes at our American cousins use of social media, where direct-to-consumer promotion of prescription drugs is permitted. Here in Blighty, the PM Society has formed [...]
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Government’s latest anti-drugs driving advert hits our screens
Posted on 04. Sep, 2009 by Handbaglady.
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The good, the bad and the unknown
Posted on 04. Sep, 2009 by Handbaglady.
Cholesterol-related news and advice continues to feature heavily in the UK media. The general public is fed a constant stream of media stories about exercise, lifestyle and ever changing advice about what they should or shouldn’t eat and drink. With cholesterol-lowering or more accurately low-density lipoprotein cholesterol (LDL-C) in particular, there has been a shift [...]
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Aurora top 20 – August 2009
Posted on 01. Sep, 2009 by Handbaglady.
Congratulations to the England cricket team for winning the Ashes series. After working on a cricket-themed disease awareness campaign throughout the summer, the Aurora team has been following the action avidly and for some in the office, with a new found interest. It’s always lovely to beat the Aussies! Movers and Shakers The summer is [...]
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Jonathan Edwards was a toddler once you know…
Posted on 19. Aug, 2009 by neilcrump.
The cover story of August’s Pharmaceutical Marketing is entitled ‘Small Steps’. It’s a really smart status update article about web 2.0 engagement by the pharma industry. Chris Ross asked our very own NW1er for Aurora’s perspective on the way the (track and) field of social media use is shaping up. As pointed out in the [...]
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Eat, drink and be merry… and keep your men around!
Posted on 19. Aug, 2009 by Ze Frollein.
Wherever you go, whatever you do, read or watch, there is no place in this country where you aren’t bombarded with news, information and advice on what to eat, what not to eat, when to eat, how to eat and, most importantly, how to shed pounds whilst eating…. If you are one of those people [...]
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Aurora top 20 – July 2009
Posted on 05. Aug, 2009 by Handbaglady.
First we had mad cow disease, then bird flu and now swine flu. What is this, farmageddon? While of course it is a serious health concern for those affected, we thought a light-hearted opener might be just the tonic to counter the doom and gloom of swine flu stories that have, once again, dominated every [...]
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Latest dose of pharma-bashing
Posted on 23. Jul, 2009 by Handbaglady.
GSK has become the latest focus of media and political scrutiny, scepticism and criticism this week; they stand accused of profiteering from the recent swine flu crisis. Yet again the pharmaceutical industry is painted as heartless and greedy, only thinking about profits and shareholders. The company’s half year update showed a big increase in demand [...]
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Flu on your doorstep
Posted on 20. Jul, 2009 by neilcrump.
Unless you have been off the planet for the last few months you cannot have failed to notice that swine flu has reached pandemic status and has well and truly arrived on our doorstep. NHS Choices estimates that last week there were 55,000 new cases of swine flu here in the UK and sadly 29 [...]
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A busy time for GLOBALHealthPR
Posted on 16. Jul, 2009 by Handbaglady.
2009 is shaping up to be a busy and exciting year for GLOBALHealthPR, the largest independent public relations organisation dedicated exclusively to health and medical communications worldwide. The network has opened new offices, launched a second edition of the popular Global Guide to Pharma Marketing Codes and announced its partnership with a leading research organisation. [...]
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High definition blogging!
Posted on 11. Jun, 2009 by neilcrump.
The pharmaceutical trade press here in the UK is ablaze with feature articles and commentary on web 2.0 at the moment. Even our very own Aurora NW1er wrote an article for the May issue of PharmaTimes,* as well as writing about web 2.0 on everyone’s favourite blog [:+)]. Our own Phaedrus has also posted recently [...]
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Is Fox Mulder right? Should we trust no one?
Posted on 12. May, 2009 by NW1er.
In the final episodes of season 9 of the X Files, the cynical and sardonic FBI agent Fox Mulder is being tried by an unbalanced military jury that has a short-sighted view of societal well-being. The fictitious jury, and those people it serves, believe that it is often best to keep information from the public, [...]
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Undue ‘switch bashing’ or a genuine concern?
Posted on 06. May, 2009 by NW1er.
It’s no surprise that mystery shopping journalists from publications such as the Sunday Telegraph and Daily Star Sunday have donned their anoraks with the launch of Alli and set forth to test pharmacies – the same was true when simvastatin 10 mg switched. I don’t object to this type of investigative journalism, because if something [...]
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Swine flu cyberpandemic
Posted on 01. May, 2009 by phaedrus.
As broadcast and print news report the steady movement of swine flu around the globe, the outbreak of online coverage, mainly in the form of blogging, is spreading at an even faster rate. I can understand why this news story is one that the online community has taken up in this way. It is an [...]
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Not just another internal newsletter!
Posted on 16. Apr, 2009 by NW1er.
2009 is stacking up to be an intriguing year for industry – times are changing and there are certainly challenges ahead. Yet there is much to be positive about, and we have been working with our clients to help communicate this to internal audiences. Two examples are of note: assisting one client with getting company-wide [...]
