Archive for 'Health'
The Leprosy Book Club
Posted on 12. Dec, 2011 by Shandy.
Very rarely do you end up speaking to complete strangers on the tube let alone having a spontaneous book club. However, this is exactly what happened to me last week. I was fully engrossed in my book, The Island by Victoria Hislop, when a lady sat down opposite me and exclaimed, “Oh that is such [...]
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Our NHS, our thoughts
Posted on 03. Nov, 2011 by chiantichiara.
It has been in the news almost since the day the coalition came into power, but despite the best and very vocal efforts of particular politicians, certain members of the Lords, particular factions of the larger professional bodies and the “Block the Bill” campaigners, the Health and Social Care Bill seems, finally, to be happening. [...]
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The Social Moon launches
Posted on 26. Oct, 2011 by neilcrump.
Hey there, Claire and I are delighted to announce the launch of The Social Moon, in which we are advising partners, which is led by our friend Alex Butler. As an agency we’ve always loved digital and social and we’ll be working collaboratively with The Social Moon to offer clients the best of the best in [...]
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Ethically gamified
Posted on 13. Oct, 2011 by NW1er.
Digipharm was a fortnight ago and the Aurora team attended across all three days. Speaking to the team, and reading online, I heard mixed reviews of the meeting. While certain sections of the agenda stood out as exciting, innovative and thought provoking, others were reported to re-tread old ground in quite an uninteresting way. Now [...]
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People have good ideas too
Posted on 23. Aug, 2011 by chiantichiara.
While the dust is settling on Tottenham, Clapham, Hackney, Brixton and the other areas worst hit by the recent riots, the public debate as to how we got to where we are today, and what can be done about it, still rages on. I remember saying to my boyfriend, as we watched the events unfold [...]
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Finding ‘healthy’ – Bupa launches first social media pledge campaign
Posted on 11. Jul, 2011 by CuriousScientist.
The start of last month saw the launch of Bupa’s new healthy social media campaign on Facebook. Aimed at improving people’s health and helping you find ‘healthy’; your fitness loving inner child, I’d like to congratulate you Bupa, I think you’ve done a great job. With 33 million UK Facebook users, and news earlier this [...]
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They say a week in politics is a long time…
Posted on 15. Jun, 2011 by chiantichiara.
…and the past 48 hours has certainly proved that to be true. Within hours of the Future Forum announcing their recommendations further to the White Paper listening exercise, the Government has accepted the key changes and will make major concessions to the Health Bill. Although apparently not a ‘U-turn’, this is certainly is a major coup. [...]
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Smart digital listening – improved health outcomes?
Posted on 26. May, 2011 by Handbaglady.
Along with some of our GLOBALHealthPR colleagues in Mexico and the United States, our Neil and Aaron presented findings from a new 11-country, cross-cultural listening programme of social media dialogue on the malaria pandemic at the first International Healthcare Social Media Summit (IHSMS) in Washington, D.C. last week. The event, organised by our partner network [...]
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I prescribe a cut and blow dry
Posted on 17. Jan, 2011 by Shandy.
A trip to the hairdressers for me is usually a few hours of drinking tea, reading magazines and catching up on the local gossip. During my latest visit, just after I was given my first cuppa, a lady walked into the salon to the delight of one of the hairdressers, “Joan!”, she said, “We heard [...]
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GLOBALHealthPR starts the year on a healthy note
Posted on 10. Jan, 2011 by Handbaglady.
A new year and more new partners join the GLOBALHealthPR network…I have got a slight feeling of déjà vu as I write this, I remember this time last year announcing that Turkey and India had joined the partnership. This time it is new offices in Portugal and Poland and an enhanced presence in Argentina which [...]
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Time to put the boot in
Posted on 29. Oct, 2010 by chiantichiara.
One accusation that is often levelled at my favourite football team is that they lack ‘bottle’. They don’t have the aggressive type of players who, when the chips are down, can take the game to the opposition and boss their way to victory. So where am I going with this? Well if you watched the [...]
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Aurora top 20, October 2010 news analysis
Posted on 28. Oct, 2010 by msoadmin.
October has come and gone and 2010 seems to be racing past in record time. Temperatures have really dropped in the last few days and the Aurora heaters have been working overtime to keep us cosy at work. We are all looking forward to Hallowe’en and bonfire night in the next couple of weeks, and [...]
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Google is suing illegal online ‘pharmacies’
Posted on 22. Sep, 2010 by phaedrus.
If you thought policing the internet was a job too vast and impossible to imagine, think again. Where there’s a will, there’s a way and, with the interests of healthcare consumers and the pharmaceutical industry to bolster their efforts, Google has upped its game in the battle against illegal online sales of prescription drugs. As [...]
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Social media enabled GP practices
Posted on 26. Aug, 2010 by phaedrus.
In preparation for a recent visit to my new local GP in the London Borough of Camden, I decided to check opening hours and contact details online. I was surprised and interested to see that, alongside the usual information, user comments and ratings were displayed for my convenience. In fact, through the NHS Choices website, [...]
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Aurora top 20 – August 2010
Posted on 24. Aug, 2010 by phaedrus.
August has been a varied month, both in terms of weather and UK health news. While we can hear the rain outside the office, the Aurora team have all spent some glorious sunny days in delightful ways this month, and enjoyed an interesting mix of health-related news stories. We hope you had a good Bank [...]
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Informed privacy decisions and informed openness
Posted on 14. Aug, 2010 by neilcrump.
Ed Purkins wrote a blog post a few weeks ago that has had my mind whirling. The post read: The author of a report which features the personal details of 100 million Facebook users says he released the information to highlight the privacy issues associated with social networking. This has received widespread media pick-up because [...]
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Pharma comms in the age of austerity
Posted on 13. Aug, 2010 by phaedrus.
This month’s issue of Pharmaceutical Marketing (PM) contains a fascinating look at the road ahead for the pharmaceutical industry in the age of austerity. Aurora MD and co-founder Claire Eldridge’s cover story insights are realistic yet optimistic. Click here to read the article. With massive health service funding cuts pledged by the Lib-Cons, the pharmaceutical [...]
