Archive for 'Health'
Aurora top 20 – July 2010
Posted on 28. Jul, 2010 by phaedrus.
With summer well under way, Aurora is making the most of the remaining (hopefully) long, hot, balmy nights. Since last month’s top 20 newsletter, our summer campaign, ‘We Hate Social Media’, has been in full swing and is now available to view at the above link. Still to come to our YouTube channel is the [...]
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HIV you heard?
Posted on 27. Jul, 2010 by Shandy.
Reading through some of the coverage last week on the International AIDS Conference got me thinking about a poster presentation, which I did on the disease at university. I would be intrigued to read the content again as I suspect the research included would now be very much out of date. The number of articles, [...]
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The chat: We hate social media mashup
Posted on 23. Jul, 2010 by phaedrus.
Aurora has dived into the social media ocean head first and can’t wait for the ripples to reach you. We recently posted six home-made videos on our own YouTube channel, ironically named We Hate Social Media. At Aurora we don’t hate social media, far from it in fact. Some of us are positively geeky about [...]
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Can you see my point?
Posted on 23. Jul, 2010 by Alchemist.
Ten percent of the UK suffers from trypanophobia, or to you and me, needle phobia – defined as the irrational fear of medical procedures involving injections or hypodermic needles. This condition may seem fairly harmless to the 90 percent of us that aren’t affected, but for over six million people, needle phobia can pose a [...]
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Where there is smoke there is desire
Posted on 21. Jul, 2010 by neilcrump.
I want to share my insights on the crazy world of smoking and the business of getting people to stop, officially known as smoking cessation. I am well placed to write this post because not only did I work on a prescription smoking cessation medicine and its European launch for two years, I also supported [...]
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PR Mum – How to be duped by a three year old
Posted on 19. Jul, 2010 by PR Mum.
This weekend I entered the world of Clown Town – a massive, indoor adventure playground for kids where weirdly there are no clowns… Arriving there at 10.00 am on a Saturday morning is always a worrying start to the weekend, but the big rotter had been invited to a double party, so it had to [...]
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Old Spice, New Spice, and a great copycat
Posted on 17. Jul, 2010 by neilcrump.
One of the most popular viral campaigns to date is weaving its magic all over the internet. It sparked conversation at the #hcsmeu tweet-up yesterday and followed up a discussion about healthcare communications and viral campaigns that the group had a few weeks ago (which I wrote up in this blog post). The campaign du [...]
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Note to self
Posted on 13. Jul, 2010 by PR Mum.
Note to self: must do better at parenting. In one week, I have missed parents evening, reversed into a nursery workers car and been told by the big rotter’s teacher that I should really try and remember the twice weekly gym kit, as they have been regularly having to lend her sports clothes from the [...]
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Excellent new TV advert from Cancer Research UK
Posted on 11. Jul, 2010 by neilcrump.
Just got an email from Cancer Research UK to let me know that they have a new advert that will air first in the break during Coronation Street (a popular soap here in the UK) on Monday 12 July. On the charity’s blog post about the ad they ask for feedback on the advert and how [...]
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Aurora top 20 – June 2010
Posted on 30. Jun, 2010 by phaedrus.
What great weather we’ve been having! Even Glastonbury got showered in sun at the weekend, which is almost unheard of. The Aurora office has been hot stuff in June too, both with the heat and with buzzy activity all round. We’ve launched our summer campaign, a YouTube channel called We Hate Social Media, with some [...]
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Hay today… gone tomorrow
Posted on 18. Jun, 2010 by Shandy.
Last night, after work, my friend and I decided to enjoy the last few hours of the sun in the park. I spent the next hour trying to understand my friend’s various updates on her job and love life though a series of sneezes and nose-blowing episodes…she had forgotten to take an antihistamine and was [...]
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Social media preparedness learning from the “Deepwater Horizon Incident”
Posted on 11. Jun, 2010 by phaedrus.
British Petroleum (BP) is pumping $50 million into their campaign to rebuild their reputation in the aftermath of the recent oil spillage in the Gulf of Mexico. BP is using online methods, purchasing Google ad words, “oil” and “spill”, to direct as many internet browsers as possible to their website, which has been overhauled to [...]
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Virology in healthcare social media
Posted on 06. Jun, 2010 by neilcrump.
As Nike’s World Cup Writes the Future (WtF) campaign, which Aurora loves, continues to trump their previous viral success, I posed the following questions to the #hcsmeu community at the week before last’s Friday (28 May 2010) tweet-up: What are the best examples of a healthcare campaign in Europe going viral and whether we have [...]
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Aurora top 20 – May 2010
Posted on 04. Jun, 2010 by neilcrump.
As May becomes June, and we all get ready for the summer, 2010 seems to be rocketing along at a formidable pace. Aurora welcomes Emma, a new member of our team this month, which is an exciting development at an exciting time of year. We are all geared up for the World Cup Finals, with [...]
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A not so ‘Tiny Dancer’
Posted on 04. Jun, 2010 by chiantichiara.
Last bank holiday weekend was a weekend for weddings it would appear. A few people in the office went to them, including me. The wedding I attended was A LOT OF FUN, so much so, that I awoke the next day with the tune to Elton John’s Tiny Dancer still swirling around my head and [...]
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GUEST POST: Straight talking on NHS funding
Posted on 18. May, 2010 by neilcrump.
We asked Jamie Holyer, MD of our public affairs partner Advocate, to assess the first few days of government and forecast what this means for medicine funding. Here is what he had to say… After what has been one of the most interesting few weeks in Westminster that anyone can remember the stark reality of the [...]
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A dog’s life for NHS funding
Posted on 13. May, 2010 by Claire.
Our new Tory Liberal coalition Government has today announced their health policy, the focus of which is to maintain NHS spending with real term increases. The media reports that this will keep the budget in line with inflation at the current £100 billion annual spend. So as anticipated, the NHS will no longer grow at [...]
