Archive for 'Health'
Aurora top 20 – April 2010
Posted on 30. Apr, 2010 by phaedrus.
April has truly brought the beginnings of spring and raised spirits in the Aurora office, where we are pleased to report that business is blooming. As well as celebrating the top 20′s third birthday this month, we played hosts to a court case for better healthcare media materials, which raised fascinating insight into the collaborative [...]
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Health media materials in the dock verdict guilty
Posted on 29. Apr, 2010 by phaedrus.
On the 21st of April 2010, at Brown’s Courtroom in Covent Garden, Aurora played host to the first court case of its kind, placing health media materials in the dock, and asking a specialist jury of UK health journalists to reach a verdict. With Judge Jacqui Thornton presiding over the court, Daily Mail Medical Correspondent, [...]
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Health media materials under the gavel tonight! 06.30 pm, Brown’s, St martin’s Lane. Follow events on Twitter!
Posted on 21. Apr, 2010 by NW1er.
The quality of health media materials provided to journalists are under the gavel in a court-room type drama at Brown’s Court Room tonight from 6.30 pm. Communications consultant and former health editor at The Sun, Jacqui Thornton, is presiding over proceedings as Judge. Experts giving evidence include Jenny Hope, medical correspondent at the Daily Mail, [...]
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Healthcare media materials – could we do better?
Posted on 08. Apr, 2010 by Ze Frollein.
We are inviting all industry communications and marketing executives, medics and signatories to attend our exclusive evening event at Brown’s Court house in central London on Wednesday 21 April 2010 from 18:30 – 19:45. We will hear from our high-profile journalist jury about what compelling media materials look like and how to make them both [...]
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Under the gavel
Posted on 26. Mar, 2010 by Ze Frollein.
A (court) case for better healthcare media relations All of us working in the healthcare communication industry have probably come across some press materials that left us wondering about the meaning of important-sounding words, jargon and highly medical terms lined up throughout the document resulting in a yawn-inducing response. Often, they may match the content [...]
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Bucking the trends in healthcare communications
Posted on 18. Mar, 2010 by Claire.
I recently read the excellent and enlightening HCA report ‘Five Years of Change in Healthcare Communications’. On first glance it appeared to paint a bleak picture of the way the healthcare communications industry is changing: Stricter regulations are making our business more challenging in terms of creativity and meeting business objectives; agencies are having to [...]
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Popping Postie
Posted on 08. Mar, 2010 by PR Mum.
The Postie will be delighted to read the news that the Government plans to provide break-dancing lessons for children as young as four in a drive against obesity. He has already taught the big rotter some basic breaking and popping moves, which she plans to show-off at the forthcoming school disco. He is also working [...]
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Aurora top 20 – February 2010
Posted on 04. Mar, 2010 by Alchemist.
Well, what a miserable month for weather February’s been! With snow blizzards causing chaos for drivers across the country, and the apparent monsoon season we’ve seen over the past week or so, we at Aurora are certainly looking forward to the arrival of Spring. At least we had an excuse to indulge in a pancake [...]
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Naps not nappies
Posted on 02. Mar, 2010 by PR Mum.
I re-discovered sleep during the half term holidays, as the rotters were handed over to their grandparents during a hostage transfer at a Little Chef service station. They got to enjoy a week in the country with their much-loved grandparents and we got a week off from being parents; free to go out and sleep [...]
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Bacon on test
Posted on 18. Feb, 2010 by phaedrus.
As someone who often resorts to the easy, timesaving and gratifying (if unhealthy) breakfast solution of the local cafe fried bacon and egg sandwich, I have decided to justify this little vice by turning it into a scientific study designed to improve public welfare. If, at the very least, I make myself sick of this [...]
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Aurora top 20 – January 2010
Posted on 05. Feb, 2010 by phaedrus.
Happy belated new decade! While the top 20 had a Christmas break, our little elves were still busy reading all the health news and analysing the data, so here is the first top 20 analysis of the year. If you want to view the full newsletter, click here. The chart for January has seen some [...]
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No shortcuts
Posted on 29. Jan, 2010 by Claire.
As usual for this time of year, I am trying to lose weight. I don’t like to call it a New Year’s resolution but something about a new year makes me want to start working on my new, healthier lifestyle. I’ll admit I have found it difficult this month. My stomach might feel empty but [...]
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2010 starts with global growth: GLOBALHealthPR expands Eurasia presence
Posted on 04. Jan, 2010 by Handbaglady.
Further to last year’s new additions, Aurora’s international network, GLOBALHealthPR, the largest independent public relations organisation dedicated exclusively to health and medical communications worldwide, has announced a further expansion, this time in Eurasia by welcoming Optimum Brand in Turkey (www.optimumbrand.com) and Mediamedic Communications (www.mediamedichealth.com) in India. With both Optimum Brand and Mediamedic, GLOBALHealthPR amplifies its [...]
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A Christmas Whine
Posted on 21. Dec, 2009 by phaedrus.
As a healthcare communicator and tireless health news media monitor, I have developed a thick skin in response to some health, medical, pharma and science reporting, and an ability to cancel out Sunday’s “coffee gives you cancer” story with Monday’s “coffee cures your cancer” story, happily believing, on Tuesday, that coffee and cancer have no [...]
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Please sir, I want some more
Posted on 14. Dec, 2009 by neilcrump.
In Charles Dickens’s second novel his plucky young orphan hero Oliver Twist tells the workhouse Master, bowl in hand, that he wants “some more”. The incredulous Master exclaims “What?” and Oliver repeats his opener: “Please sir, I want some more”. As we all know from the story, all hell breaks loose and poor Oliver ends [...]
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Christmas spirit
Posted on 10. Dec, 2009 by PR Mum.
The rotters are full of Christmas spirit. Letters to Father Christmas have been sent and the postie’s (dad’s) best Arsenal socks set aside for their stockings. Their much loved dwarf fibre optic Christmas tree has been resurrected from the depths of the garden shed and drowned in lights and decorations. Today was the big rotters [...]
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The Brain Game
Posted on 02. Dec, 2009 by NW1er.
Writing this month’s Aurora top 20 got me thinking about mental health issues and how this is managed in the UK. A range of opinions and challenges exist in this area, making it a complicated one for all involved. Below I explore the topic in some more depth. Prevalence and approach In the year 2000 [...]
