Archive for 'Industry'
The Social Moon launches
Posted on 26. Oct, 2011 by neilcrump.
Hey there, Claire and I are delighted to announce the launch of The Social Moon, in which we are advising partners, which is led by our friend Alex Butler. As an agency we’ve always loved digital and social and we’ll be working collaboratively with The Social Moon to offer clients the best of the best in [...]
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Pitch perfect
Posted on 24. Oct, 2011 by neilcrump.
Oh the dreaded ‘P’ word, ‘Perfect’ such a hard thing to attain and then you add in ‘Pitch’ and you have a recipe for heartache in which four (or more) plucky teams respond to a brief, work for hours on end to see if they can be the ideal suitor. So well done to the [...]
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Ethically gamified
Posted on 13. Oct, 2011 by NW1er.
Digipharm was a fortnight ago and the Aurora team attended across all three days. Speaking to the team, and reading online, I heard mixed reviews of the meeting. While certain sections of the agenda stood out as exciting, innovative and thought provoking, others were reported to re-tread old ground in quite an uninteresting way. Now [...]
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Finding ‘healthy’ – Bupa launches first social media pledge campaign
Posted on 11. Jul, 2011 by CuriousScientist.
The start of last month saw the launch of Bupa’s new healthy social media campaign on Facebook. Aimed at improving people’s health and helping you find ‘healthy’; your fitness loving inner child, I’d like to congratulate you Bupa, I think you’ve done a great job. With 33 million UK Facebook users, and news earlier this [...]
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So what is it that you do?
Posted on 10. Jun, 2011 by Shandy.
Last weekend I was introduced to one of my good friend’s new boyfriend. The conversation took the usual course and he politely asked, “So what is it that you do?” to which my friend of several years asked, “Yeah, what is it that you do?” Now, I don’t talk about work all the time but [...]
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Shall we just now get on with it…
Posted on 06. Apr, 2011 by neilcrump.
Friday last week saw the publication of the PMCPA informal guidance for use of digital channels. It is straightforward and neat guidance which makes it clear what we have always known: have a clear distinction between information and promotion, and ensure your intent is good. The guidance gets a KISS* from me. The pioneer [...]
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What the Quora?
Posted on 06. Jan, 2011 by NW1er.
I’d subconsciously registered the noise about Quora, a social media platform that has bubbled up into the social media mainstream and aims to be a “a continually improving collection of questions and answers created, edited, and organised by everyone who uses it”, at the start of the year but wasn’t spurred into investigative action until [...]
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Aurora pride
Posted on 21. Oct, 2010 by Handbaglady.
We are extremely pleased to announce that our very own Aaron has been selected as one of the UK’s 29 most promising young professionals in the PR industry. See PR Week’s article for the full low down. It is an extremely well deserved accolade and we feel very proud indeed of our friend and colleague. [...]
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Google is suing illegal online ‘pharmacies’
Posted on 22. Sep, 2010 by phaedrus.
If you thought policing the internet was a job too vast and impossible to imagine, think again. Where there’s a will, there’s a way and, with the interests of healthcare consumers and the pharmaceutical industry to bolster their efforts, Google has upped its game in the battle against illegal online sales of prescription drugs. As [...]
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Everyone’s talking about it
Posted on 01. Sep, 2010 by chiantichiara.
Has this ever happened to you or is it just me? When you finally decide you want to buy something – a new pair of trainers or a handbag or even a car – you suddenly notice that most of the people around you are sporting or driving the object of your desire. Why is [...]
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Aurora top 20 – August 2010
Posted on 24. Aug, 2010 by phaedrus.
August has been a varied month, both in terms of weather and UK health news. While we can hear the rain outside the office, the Aurora team have all spent some glorious sunny days in delightful ways this month, and enjoyed an interesting mix of health-related news stories. We hope you had a good Bank [...]
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Pharma comms in the age of austerity
Posted on 13. Aug, 2010 by phaedrus.
This month’s issue of Pharmaceutical Marketing (PM) contains a fascinating look at the road ahead for the pharmaceutical industry in the age of austerity. Aurora MD and co-founder Claire Eldridge’s cover story insights are realistic yet optimistic. Click here to read the article. With massive health service funding cuts pledged by the Lib-Cons, the pharmaceutical [...]
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We hate social media bloopers
Posted on 04. Aug, 2010 by neilcrump.
In the making of our ‘We Hate Social Media’ videos the Aurora team had to put themselves in front of a camera… We put ourselves through this ‘ordeal’ because we believe that it is time for pharma companies to embrace social media with rigour and make a valuable contribution to the global health discussion that [...]
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Cut people some slack *please*
Posted on 29. Jul, 2010 by neilcrump.
Back in August last year I wrote a post about how we were at the ‘toddler’ stage for the use of social media by pharma companies and that a few elite athletes were starting to flex their muscles and show us what they are made of. So a year has passed and has much changed? [...]
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Aurora top 20 – July 2010
Posted on 28. Jul, 2010 by phaedrus.
With summer well under way, Aurora is making the most of the remaining (hopefully) long, hot, balmy nights. Since last month’s top 20 newsletter, our summer campaign, ‘We Hate Social Media’, has been in full swing and is now available to view at the above link. Still to come to our YouTube channel is the [...]
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More on why we hate social media
Posted on 02. Jul, 2010 by phaedrus.
The We Hate Social Media videos continued to roll out this week, covering the challenges faced by the pharmaceutical industry when engaging in social media. There are six videos here to view. Neil introduced the topic, then Claire spoke about appropriateness. Now Sian has covered regulations, Sarah discussed the risks involved, Aaron explored the issue [...]
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Aurora top 20 – June 2010
Posted on 30. Jun, 2010 by phaedrus.
What great weather we’ve been having! Even Glastonbury got showered in sun at the weekend, which is almost unheard of. The Aurora office has been hot stuff in June too, both with the heat and with buzzy activity all round. We’ve launched our summer campaign, a YouTube channel called We Hate Social Media, with some [...]
