Archive for 'Industry'
Virology in healthcare social media
Posted on 06. Jun, 2010 by neilcrump.
As Nike’s World Cup Writes the Future (WtF) campaign, which Aurora loves, continues to trump their previous viral success, I posed the following questions to the #hcsmeu community at the week before last’s Friday (28 May 2010) tweet-up: What are the best examples of a healthcare campaign in Europe going viral and whether we have [...]
Continue Reading
Aurora top 20 – May 2010
Posted on 04. Jun, 2010 by neilcrump.
As May becomes June, and we all get ready for the summer, 2010 seems to be rocketing along at a formidable pace. Aurora welcomes Emma, a new member of our team this month, which is an exciting development at an exciting time of year. We are all geared up for the World Cup Finals, with [...]
Continue Reading
GUEST POST: Straight talking on NHS funding
Posted on 18. May, 2010 by neilcrump.
We asked Jamie Holyer, MD of our public affairs partner Advocate, to assess the first few days of government and forecast what this means for medicine funding. Here is what he had to say… After what has been one of the most interesting few weeks in Westminster that anyone can remember the stark reality of the [...]
Continue Reading
A dog’s life for NHS funding
Posted on 13. May, 2010 by Claire.
Our new Tory Liberal coalition Government has today announced their health policy, the focus of which is to maintain NHS spending with real term increases. The media reports that this will keep the budget in line with inflation at the current £100 billion annual spend. So as anticipated, the NHS will no longer grow at [...]
Continue Reading
Health media materials in the dock verdict guilty
Posted on 29. Apr, 2010 by phaedrus.
On the 21st of April 2010, at Brown’s Courtroom in Covent Garden, Aurora played host to the first court case of its kind, placing health media materials in the dock, and asking a specialist jury of UK health journalists to reach a verdict. With Judge Jacqui Thornton presiding over the court, Daily Mail Medical Correspondent, [...]
Continue Reading
Health media materials under the gavel tonight! 06.30 pm, Brown’s, St martin’s Lane. Follow events on Twitter!
Posted on 21. Apr, 2010 by NW1er.
The quality of health media materials provided to journalists are under the gavel in a court-room type drama at Brown’s Court Room tonight from 6.30 pm. Communications consultant and former health editor at The Sun, Jacqui Thornton, is presiding over proceedings as Judge. Experts giving evidence include Jenny Hope, medical correspondent at the Daily Mail, [...]
Continue Reading
Berlin base camp for social media bods!
Posted on 15. Apr, 2010 by NW1er.
Two and a half weeks ago, I was fortunate enough to attend a meeting of minds in Berlin, where those involved with the until-now Twitter-based group, Healthcare Social Media Europe (#hcsmeu), met in person to debate some key issues relating to social media and healthcare. I’ve been busily scribbling down the insights on this for [...]
Continue Reading
Healthcare media materials – could we do better?
Posted on 08. Apr, 2010 by Ze Frollein.
We are inviting all industry communications and marketing executives, medics and signatories to attend our exclusive evening event at Brown’s Court house in central London on Wednesday 21 April 2010 from 18:30 – 19:45. We will hear from our high-profile journalist jury about what compelling media materials look like and how to make them both [...]
Continue Reading
Under the gavel
Posted on 26. Mar, 2010 by Ze Frollein.
A (court) case for better healthcare media relations All of us working in the healthcare communication industry have probably come across some press materials that left us wondering about the meaning of important-sounding words, jargon and highly medical terms lined up throughout the document resulting in a yawn-inducing response. Often, they may match the content [...]
Continue Reading
Bucking the trends in healthcare communications
Posted on 18. Mar, 2010 by Claire.
I recently read the excellent and enlightening HCA report ‘Five Years of Change in Healthcare Communications’. On first glance it appeared to paint a bleak picture of the way the healthcare communications industry is changing: Stricter regulations are making our business more challenging in terms of creativity and meeting business objectives; agencies are having to [...]
Continue Reading
2010 starts with global growth: GLOBALHealthPR expands Eurasia presence
Posted on 04. Jan, 2010 by Handbaglady.
Further to last year’s new additions, Aurora’s international network, GLOBALHealthPR, the largest independent public relations organisation dedicated exclusively to health and medical communications worldwide, has announced a further expansion, this time in Eurasia by welcoming Optimum Brand in Turkey (www.optimumbrand.com) and Mediamedic Communications (www.mediamedichealth.com) in India. With both Optimum Brand and Mediamedic, GLOBALHealthPR amplifies its [...]
Continue Reading
Please sir, I want some more
Posted on 14. Dec, 2009 by neilcrump.
In Charles Dickens’s second novel his plucky young orphan hero Oliver Twist tells the workhouse Master, bowl in hand, that he wants “some more”. The incredulous Master exclaims “What?” and Oliver repeats his opener: “Please sir, I want some more”. As we all know from the story, all hell breaks loose and poor Oliver ends [...]
Continue Reading
Aurora top 20 – November 2009
Posted on 01. Dec, 2009 by phaedrus.
Winter is upon us! The cold nights are drawing in, the supermarket shelves are stocked with novelty chocolates, the over-eager are dishing out mince pies and Aurora is turning its attention to the final top 20 analysis of 2009. A month of movers and shakers, November saw nine re-entries punch into the chart. The year [...]
Continue Reading
Aurora top 20 – November 2009
Posted on 11. Nov, 2009 by phaedrus.
Winter is upon us! The cold nights are drawing in, the supermarket shelves are stocked with novelty chocolates, the over-eager are dishing out mince pies and Aurora is turning its attention to the final top 20 analysis of 2009. A month of movers and shakers, November saw nine re-entries punch into the chart. The year [...]
Continue Reading
Brand and deliver….
Posted on 11. Nov, 2009 by Ze Frollein.
We live in a branded world. These brands influence our decisions, inform our expectations, and, if they are good brands, add value. A brand that delivers creates advocates; a brand that disappoints can result in lifelong avoidance. So, with this power to be harnessed, the question is, in the pharmaceutical arena, what does branding actually [...]
Continue Reading
David v Goliath
Posted on 13. Oct, 2009 by Handbaglady.
Here’s a great US article on choosing a marketing services agency – big v. small… It’s what we’ve always said here at Aurora, it’s all about the people and being a true extension of the client’s team. Aurora’s focus has always been making sure our clients are happy. Bookmark on Delicious Digg this post Recommend [...]
Continue Reading
The grass is always greener (or maybe not)
Posted on 08. Oct, 2009 by neilcrump.
Many of us undertaking pharmaceutical communications here in Europe think that we are on the back foot when it comes to the use of social media. We look with green eyes at our American cousins use of social media, where direct-to-consumer promotion of prescription drugs is permitted. Here in Blighty, the PM Society has formed [...]
