Archive for 'Industry'
Jonathan Edwards was a toddler once you know…
Posted on 19. Aug, 2009 by neilcrump.
The cover story of August’s Pharmaceutical Marketing is entitled ‘Small Steps’. It’s a really smart status update article about web 2.0 engagement by the pharma industry. Chris Ross asked our very own NW1er for Aurora’s perspective on the way the (track and) field of social media use is shaping up. As pointed out in the [...]
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Three out of three
Posted on 30. Jul, 2009 by PR Mum.
The Communiqué Awards have recognised and rewarded excellence in healthcare communications since 1998 and have become a highlight in the industry calendar. Entering the Awards for the first time, we were thrilled to be shortlisted as a finalist in three out of three categories: Best International PR Campaign, Best Small Consultancy and Young Achiever of [...]
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Latest dose of pharma-bashing
Posted on 23. Jul, 2009 by Handbaglady.
GSK has become the latest focus of media and political scrutiny, scepticism and criticism this week; they stand accused of profiteering from the recent swine flu crisis. Yet again the pharmaceutical industry is painted as heartless and greedy, only thinking about profits and shareholders. The company’s half year update showed a big increase in demand [...]
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High definition blogging!
Posted on 11. Jun, 2009 by neilcrump.
The pharmaceutical trade press here in the UK is ablaze with feature articles and commentary on web 2.0 at the moment. Even our very own Aurora NW1er wrote an article for the May issue of PharmaTimes,* as well as writing about web 2.0 on everyone’s favourite blog [:+)]. Our own Phaedrus has also posted recently [...]
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How’s the weather holding up?
Posted on 01. Jun, 2009 by Handbaglady.
In today’s shifting economic climate, independent public relations agencies are heavily vested in their local markets and therefore a better gauge of local economic status than their multinational competitors. Pulling from the GLOBALHealthPR network, (in which Aurora is proud to be the UK partner), we have collected global insights on the current climate of the [...]
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Is Fox Mulder right? Should we trust no one?
Posted on 12. May, 2009 by NW1er.
In the final episodes of season 9 of the X Files, the cynical and sardonic FBI agent Fox Mulder is being tried by an unbalanced military jury that has a short-sighted view of societal well-being. The fictitious jury, and those people it serves, believe that it is often best to keep information from the public, [...]
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Undue ‘switch bashing’ or a genuine concern?
Posted on 06. May, 2009 by NW1er.
It’s no surprise that mystery shopping journalists from publications such as the Sunday Telegraph and Daily Star Sunday have donned their anoraks with the launch of Alli and set forth to test pharmacies – the same was true when simvastatin 10 mg switched. I don’t object to this type of investigative journalism, because if something [...]
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Not just another internal newsletter!
Posted on 16. Apr, 2009 by NW1er.
2009 is stacking up to be an intriguing year for industry – times are changing and there are certainly challenges ahead. Yet there is much to be positive about, and we have been working with our clients to help communicate this to internal audiences. Two examples are of note: assisting one client with getting company-wide [...]
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A Problem Shared
Posted on 03. Apr, 2009 by chiantichiara.
Here’s your starter for 10: what do Pfizer, Celgene, Novartis, Bayer and Johnson & Johnson all have in common? Nope, they are not all merging together to form one giant global pharma company. In the current climate that would be a very good guess, but it’s not right. Clue? Two words – negotiation and consultation. [...]
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Hot under the collar
Posted on 01. Apr, 2009 by neilcrump.
I am writing this post from a busy internet café in a beautiful European capital city. The only thing is that I haven’t had a chance to see the city yet because as ever, I am working with my lovely client team at a congress, and in fact, the internet café is in the middle [...]
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Aurora top 20 – February 2009
Posted on 03. Mar, 2009 by phaedrus.
February, as ever, brings us St Valentine’s Day and everyone in the Aurora office has been feeling the love since the birth of our new I love PR campaign. But matters of the heart are not the only ones with which we are concerned. We keep an eye on all areas of anatomical and mental [...]
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On your bike
Posted on 02. Mar, 2009 by phaedrus.
As every New Year dawns, millions of people tell themselves and others that they will improve their lives in some way, more often than not, in terms of their health. A really effective way of doing this is by taking up cycling. Hours spent travelling in a busy week are unavoidable and often seen as [...]
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Rats in your popcorn
Posted on 13. Feb, 2009 by neilcrump.
With £10 million of counterfeit drugs being purchased each year in the UK (and the figures predicted to rise significantly) the ‘fake medicine, real danger’ campaign was initiated by Pfizer to tackle this dangerous problem. The cinema ad, that is certificate 15, is really hard hitting (a rodent being pulled out of a chap’s mouth [...]
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What’s in a name?
Posted on 10. Feb, 2009 by neilcrump.
‘The Changing Shape of Healthcare Communications’ report published by the Healthcare Communications Association (HCA) identified four drivers that are leading to diversification in practice; namely, economic pressures, political climate, a changing regulatory environment and pharmaceutical industry reputation. The report identifies that we are moving towards a much broader definition of communications that goes beyond classical [...]
