Archive for 'News'
Aurora top 20, October 2010 news analysis
Posted on 28. Oct, 2010 by msoadmin.
October has come and gone and 2010 seems to be racing past in record time. Temperatures have really dropped in the last few days and the Aurora heaters have been working overtime to keep us cosy at work. We are all looking forward to Hallowe’en and bonfire night in the next couple of weeks, and [...]
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What do ‘i’ want?
Posted on 28. Oct, 2010 by Shandy.
During my lunch break yesterday, instead of looking at my various favourite news (and gossip) websites, Google Reader and Twitter for an update on what was going on in the world, I decided to pick up a copy of the Independent’s new ‘i’ newspaper, launched yesterday and described as, ‘a new kind of paper’, which [...]
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Aurora top 20, September 2010 news analysis
Posted on 30. Sep, 2010 by msoadmin.
As hard as it is to admit, it’s getting more and more obvious that the summer is over and winter is on the way. A brisk autumnal chill has greeted us this week as we travelled to work and bike lights were switched on for the first time since the winter. One Aurorian has already [...]
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Google is suing illegal online ‘pharmacies’
Posted on 22. Sep, 2010 by phaedrus.
If you thought policing the internet was a job too vast and impossible to imagine, think again. Where there’s a will, there’s a way and, with the interests of healthcare consumers and the pharmaceutical industry to bolster their efforts, Google has upped its game in the battle against illegal online sales of prescription drugs. As [...]
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The life in a day
Posted on 10. Sep, 2010 by phaedrus.
As film enthusiasts and avid monitors of digital and social communication channels, some of us at Aurora were fascinated to see the beginnings of a momentous filming project being undertaken by esteemed British film directors, Kevin Macdonald and Ridley Scott (who’s role is producer on this project). ‘The life in a day’ project is unique [...]
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Google Powermeter
Posted on 07. Sep, 2010 by phaedrus.
Just when you thought that Google had finally secured control of the entire universe, they have added another service to their digital empire, this time in the field of energy conservation. Google Powermeter is intended to provide households with a way of tracking, with a view to lowering, energy consumption and wastage. Google’s philanthropic arm, [...]
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Everyone’s talking about it
Posted on 01. Sep, 2010 by chiantichiara.
Has this ever happened to you or is it just me? When you finally decide you want to buy something – a new pair of trainers or a handbag or even a car – you suddenly notice that most of the people around you are sporting or driving the object of your desire. Why is [...]
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Aurora top 20 – August 2010
Posted on 24. Aug, 2010 by phaedrus.
August has been a varied month, both in terms of weather and UK health news. While we can hear the rain outside the office, the Aurora team have all spent some glorious sunny days in delightful ways this month, and enjoyed an interesting mix of health-related news stories. We hope you had a good Bank [...]
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Children with rare ageing disease ‘found’ through global media campaign
Posted on 23. Aug, 2010 by Handbaglady.
Further to my post last October about the launch of GLOBALHealthPR’s awareness campaign ‘Find the other 150′ I am now pleased to announce the fantastic results… Thirteen new children from seven countries with the rapid ageing disease Progeria have been found as a direct result of the campaign, bringing the total known cases in the [...]
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Happy first birthday #hcsmeu
Posted on 13. Aug, 2010 by phaedrus.
Birthday wishes from the members of the #hcsmeu twitter group, as it reaches one year of age: Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin Share with Stumblers Tweet about it Subscribe to the comments on this post Tell a friend Print for later Bookmark [...]
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Pharma comms in the age of austerity
Posted on 13. Aug, 2010 by phaedrus.
This month’s issue of Pharmaceutical Marketing (PM) contains a fascinating look at the road ahead for the pharmaceutical industry in the age of austerity. Aurora MD and co-founder Claire Eldridge’s cover story insights are realistic yet optimistic. Click here to read the article. With massive health service funding cuts pledged by the Lib-Cons, the pharmaceutical [...]
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Aurora austerity makes cover story
Posted on 13. Aug, 2010 by neilcrump.
Aurora MD Claire Eldridge wrote the cover story for the latest issue of Pharmaceutical Marketing magazine. In the article Claire writes about the state of the public finances, the impact on the NHS, and how pharma should, in our view, respond. Read the article online here: http://www.pmlive.com/find_an_article/allarticles/categories/General/2010/august/features/sink_or_swim Posted via email from auroracomms’s posterous Bookmark on [...]
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Aurora top 20 – July 2010
Posted on 28. Jul, 2010 by phaedrus.
With summer well under way, Aurora is making the most of the remaining (hopefully) long, hot, balmy nights. Since last month’s top 20 newsletter, our summer campaign, ‘We Hate Social Media’, has been in full swing and is now available to view at the above link. Still to come to our YouTube channel is the [...]
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HIV you heard?
Posted on 27. Jul, 2010 by Shandy.
Reading through some of the coverage last week on the International AIDS Conference got me thinking about a poster presentation, which I did on the disease at university. I would be intrigued to read the content again as I suspect the research included would now be very much out of date. The number of articles, [...]
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The chat: We hate social media mashup
Posted on 23. Jul, 2010 by phaedrus.
Aurora has dived into the social media ocean head first and can’t wait for the ripples to reach you. We recently posted six home-made videos on our own YouTube channel, ironically named We Hate Social Media. At Aurora we don’t hate social media, far from it in fact. Some of us are positively geeky about [...]
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Can you see my point?
Posted on 23. Jul, 2010 by Alchemist.
Ten percent of the UK suffers from trypanophobia, or to you and me, needle phobia – defined as the irrational fear of medical procedures involving injections or hypodermic needles. This condition may seem fairly harmless to the 90 percent of us that aren’t affected, but for over six million people, needle phobia can pose a [...]
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PR Mum – How to be duped by a three year old
Posted on 19. Jul, 2010 by PR Mum.
This weekend I entered the world of Clown Town – a massive, indoor adventure playground for kids where weirdly there are no clowns… Arriving there at 10.00 am on a Saturday morning is always a worrying start to the weekend, but the big rotter had been invited to a double party, so it had to [...]
