Archive for 'News'
Old Spice, New Spice, and a great copycat
Posted on 17. Jul, 2010 by neilcrump.
One of the most popular viral campaigns to date is weaving its magic all over the internet. It sparked conversation at the #hcsmeu tweet-up yesterday and followed up a discussion about healthcare communications and viral campaigns that the group had a few weeks ago (which I wrote up in this blog post). The campaign du [...]
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Aurora sustainability achievements recognised at Better Climate for Camden EECO awards
Posted on 06. Jul, 2010 by phaedrus.
Last week, Aurora attended the Better Climate for Camden Environmental Excellence in Camden Organisations (EECO) Awards 2010 ceremony. Many like-minded organisations from the London Borough of Camden gathered at Centre Point for a pleasant evening of sharing ideas about and gaining recognition for environmental achievements in business and buildings management. Aurora was up for an [...]
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More on why we hate social media
Posted on 02. Jul, 2010 by phaedrus.
The We Hate Social Media videos continued to roll out this week, covering the challenges faced by the pharmaceutical industry when engaging in social media. There are six videos here to view. Neil introduced the topic, then Claire spoke about appropriateness. Now Sian has covered regulations, Sarah discussed the risks involved, Aaron explored the issue [...]
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Aurora top 20 – June 2010
Posted on 30. Jun, 2010 by phaedrus.
What great weather we’ve been having! Even Glastonbury got showered in sun at the weekend, which is almost unheard of. The Aurora office has been hot stuff in June too, both with the heat and with buzzy activity all round. We’ve launched our summer campaign, a YouTube channel called We Hate Social Media, with some [...]
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The incurable optimist cuts through to a somewhat desensitised heart
Posted on 28. Jun, 2010 by NW1er.
Art is often used in healthcare communications to engage patients and those close to them to about health conditions. Quite often, we humans find it easier to show our emotions in a non-verbal form. Over the last two decades, members of the Aurora team have put exhibitions on at the Serpentine Gallery in London and [...]
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We hate social media
Posted on 28. Jun, 2010 by NW1er.
Aurora understands why pharma might hate social media. Our ‘We Hate Social Media’ YouTube campaign launches today and sets out to show how hatred can be overcome and why the mantra of ‘we hate social media’ should be consigned to the bin of old ideas. Aurora wants to help pharma folk find the love for [...]
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BP comms should focus on the environment
Posted on 24. Jun, 2010 by phaedrus.
PR Week has reported on the BP oil spill, analysing the company’s recovery communications strategy. Click here to access the article. Aurora also wrote a blog post last week on what we could learn about social and traditional media in a crisis. In another article in the same issue, a contribution from Solitaire Townsend, co-founder [...]
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Aurora productivity dipped this afternoon
Posted on 24. Jun, 2010 by neilcrump.
Thank goodness England got through, otherwise we would have had an office of grumpy Aurorians. Posted via email from auroracomms’s posterous Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin Share with Stumblers Tweet about it Subscribe to the comments on this post Tell a friend [...]
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This month in Pharmaceutical Marketing
Posted on 15. Jun, 2010 by NW1er.
The latest issue of Pharmaceutical Marketing (PM) is a social-media bumper-fest. Leading with an inspiring article from Alex Butler at Janssen-Cilag, it also features an enlightening piece from Terry Gault, a diabetes patient who actively engages with social media and discusses the value of community support. Aurora also features, discussing why those in our industry [...]
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World Cup sickness…
Posted on 07. Jun, 2010 by Handbaglady.
As England gears up for the start of the World Cup this Friday, there are a lot of very excited people across the country (including in my house!) Everywhere you go, there are cut price booze offers, flags on cars and pubs, work sweepstakes, Sky HD offers etc etc. The expectations for the England team [...]
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Writing up #hcsmeu tweet-ups
Posted on 06. Jun, 2010 by neilcrump.
Request to #hcsmeu community: At the London #hcsmeu drinks last Wednesday (6 June), I suggested to the assembled group that it would be really useful if the person that submitted a question for the Friday tweet-up also took on the voluntary role of writing up the discussion and posts it up in their own web [...]
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Aurora top 20 – May 2010
Posted on 04. Jun, 2010 by neilcrump.
As May becomes June, and we all get ready for the summer, 2010 seems to be rocketing along at a formidable pace. Aurora welcomes Emma, a new member of our team this month, which is an exciting development at an exciting time of year. We are all geared up for the World Cup Finals, with [...]
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A not so ‘Tiny Dancer’
Posted on 04. Jun, 2010 by chiantichiara.
Last bank holiday weekend was a weekend for weddings it would appear. A few people in the office went to them, including me. The wedding I attended was A LOT OF FUN, so much so, that I awoke the next day with the tune to Elton John’s Tiny Dancer still swirling around my head and [...]
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Boozy Britain – the debate continues…
Posted on 02. Jun, 2010 by Handbaglady.
In keeping with our national obsession with booze….most of the papers, including The Times, Independent, Daily Telegraph, Daily Mail and Daily Mirror reported today on NICE launching new guidance on preventing harmful binge drinking. NICE said alcohol must become less affordable and harder to obtain. The guidance does not recommend a minimum price but assessed [...]
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Slip, slap, slop this summer
Posted on 31. May, 2010 by Claire.
The jokey image of the Englishman in summer, with a handkerchief on his head and painful looking sunburn is obviously an all too common reality. Today’s news that skin cancer is killing more men than women comes as no surprise. Not only are men not used to slathering themselves in creams like women, but they [...]
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Facebook ease the setting of privacy
Posted on 27. May, 2010 by neilcrump.
We sent this tweet last night: @PhilBaumann Zuckerberg was on BBC main news re change to FB privacy settings http://ow.ly/1Qmlh ^NC #hcsmeu #hcsm We would encourage you to check your Facebook privacy settings now that it is easier to undertake. Make sure you have your privacy set to meet your requirements: whether you want to lock it [...]
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Challenge of in-house knowledge sharing
Posted on 23. May, 2010 by neilcrump.
Internal communications and sharing of information is a huge challenge. I run an agency and it is often really challenging to share information around a team of people all sitting in the same open plan office. As you highlight for siloed global pharma it presents an enormous challenge. If this could be harnessed effectively just [...]
