Archive for 'People'
How has World Malaria Day done so far?
Posted on 18. May, 2012 by photohead.
Listening to the social media landscape in the UK around World Malaria Day (25 April 2012) this year has shown that the ‘I’ in malaria is still barely existent; but there were some pockets of engaging content. On an international scope, I spotted a handful of people who took malaria personally. Progress may be slow, [...]
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Some NICE Dr Phil quotes
Posted on 17. May, 2012 by chiantichiara.
The Aurora market access team has just returned from a two day trip to the NICE conference in Birmingham. Here we learnt about NICE’s role in the new NHS, the challenges that commissioners and NHS managers face over the next 12 months while the new structure is being finalised, what is being implemented to overcome [...]
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Helpless, alone, living in misery and fear
Posted on 16. May, 2012 by FitnessFreak.
While going about my normal morning daily routine, I have repeatedly heard a radio advert from the South East Midlands NHS regarding our ageing population. As a daily news monitor, I can say our ageing population has a regular spot in our national newspapers and is seen as one of the greatest challenges facing our [...]
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As safe as houses
Posted on 09. May, 2012 by Shandy.
As I left my flat on Saturday morning to run my weekend errands, I was greeted by a lady on the street who asked how I felt about missiles being installed on the roof of my flat. Yes, I am one of the lucky residents who found out last week that a high-velocity missile system [...]
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Ethnographic research, how will it help with strategy?
Posted on 25. Apr, 2012 by photohead.
A while back I was given a task to research the topic of ethnography. I hadn’t studied social sciences or psychology at university, so this was an interesting challenge. As a marketing graduate, the closest topic to ethnography that I came across was Hofstede’s Cultural Dimensions, during a few international marketing classes. After some research, [...]
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The Leprosy Book Club
Posted on 12. Dec, 2011 by Shandy.
Very rarely do you end up speaking to complete strangers on the tube let alone having a spontaneous book club. However, this is exactly what happened to me last week. I was fully engrossed in my book, The Island by Victoria Hislop, when a lady sat down opposite me and exclaimed, “Oh that is such [...]
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Our NHS, our thoughts
Posted on 03. Nov, 2011 by chiantichiara.
It has been in the news almost since the day the coalition came into power, but despite the best and very vocal efforts of particular politicians, certain members of the Lords, particular factions of the larger professional bodies and the “Block the Bill” campaigners, the Health and Social Care Bill seems, finally, to be happening. [...]
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The Social Moon launches
Posted on 26. Oct, 2011 by neilcrump.
Hey there, Claire and I are delighted to announce the launch of The Social Moon, in which we are advising partners, which is led by our friend Alex Butler. As an agency we’ve always loved digital and social and we’ll be working collaboratively with The Social Moon to offer clients the best of the best in [...]
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Prodigal daughter
Posted on 14. Oct, 2011 by neilcrump.
I am delighted to let our reader know that Aurora re-establishes its 100% staff retention rate after six years with the return of Carolin Prasmo. After an 18 month stint at Virgo, she rejoins us as a senior account manager. Alongside international account work, she will lead our branding practice. I cannot tell you how [...]
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Spot the Curious Scientist
Posted on 12. Jul, 2011 by Barbados Princess.
Whilst the rest of the Aurora staff were celebrating Thursday night at our industry awards, (where we received a ‘highly commended’ award for Communiqué Small Independent Consultancy of the Year no less), our Rebecca was accompanying a family friend down the red carpet at the world premiere of HARRY POTTER AND THE DEATHLY HALLOWS, PART [...]
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Smart digital listening – improved health outcomes?
Posted on 26. May, 2011 by Handbaglady.
Along with some of our GLOBALHealthPR colleagues in Mexico and the United States, our Neil and Aaron presented findings from a new 11-country, cross-cultural listening programme of social media dialogue on the malaria pandemic at the first International Healthcare Social Media Summit (IHSMS) in Washington, D.C. last week. The event, organised by our partner network [...]
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What exactly do we mean by Aurora’s engaging proposition?
Posted on 16. Feb, 2011 by balletfanatic.
This month’s issue of Pharmaceutical Marketing contains an article by Aurora that delves into the ‘upskilling’ argument about the pharmaceutical industry and social media. Aaron Pond, our digital lead, suggests that the issue is being ‘over cooked’ and focus should be placed on empowering internal teams, using new technologies smartly and ensuring that the social [...]
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GLOBALHealthPR starts the year on a healthy note
Posted on 10. Jan, 2011 by Handbaglady.
A new year and more new partners join the GLOBALHealthPR network…I have got a slight feeling of déjà vu as I write this, I remember this time last year announcing that Turkey and India had joined the partnership. This time it is new offices in Portugal and Poland and an enhanced presence in Argentina which [...]
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Goodbye to Camden
Posted on 06. Jan, 2011 by neilcrump.
After five wonderful years in the heart of North London’s fun and quirky Camden Town, Aurora has moved to our new offices in Farringdon (EC1). It feels like coming home as Claire and I actually met each other (fresh faced in our twenties) at an agency which was based only a few blocks away. This [...]
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Yet more theories about mums and babies
Posted on 09. Nov, 2010 by PR Mum.
Another week and another theory about mums and babies is published. The International Journal of Obstetrics and Gynaecology has just published a new study that suggests babies born by assisted delivery are 40 per cent more likely to be affected by emotional and behavioural problems, possibly related to high levels of the stress hormone cortisol. The [...]
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Aurora pride
Posted on 21. Oct, 2010 by Handbaglady.
We are extremely pleased to announce that our very own Aaron has been selected as one of the UK’s 29 most promising young professionals in the PR industry. See PR Week’s article for the full low down. It is an extremely well deserved accolade and we feel very proud indeed of our friend and colleague. [...]
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Aurora goes racing
Posted on 10. Sep, 2010 by phaedrus.
The Aurora team had an outing to The Raceway in London’s Docklands. Our competitive natures were out in force as we will wanted to be the winner in our go-karts. Who took the number one spot on the podium and who got the fastest lap? Who couldn’t master the trick of opening the crash helmet visor? All is revealed… [...]
