Archive for 'People'
Where there is smoke there is desire
Posted on 21. Jul, 2010 by neilcrump.
I want to share my insights on the crazy world of smoking and the business of getting people to stop, officially known as smoking cessation. I am well placed to write this post because not only did I work on a prescription smoking cessation medicine and its European launch for two years, I also supported [...]
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Hay today… gone tomorrow
Posted on 18. Jun, 2010 by Shandy.
Last night, after work, my friend and I decided to enjoy the last few hours of the sun in the park. I spent the next hour trying to understand my friend’s various updates on her job and love life though a series of sneezes and nose-blowing episodes…she had forgotten to take an antihistamine and was [...]
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Health media materials in the dock verdict guilty
Posted on 29. Apr, 2010 by phaedrus.
On the 21st of April 2010, at Brown’s Courtroom in Covent Garden, Aurora played host to the first court case of its kind, placing health media materials in the dock, and asking a specialist jury of UK health journalists to reach a verdict. With Judge Jacqui Thornton presiding over the court, Daily Mail Medical Correspondent, [...]
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Healthcare media materials – could we do better?
Posted on 08. Apr, 2010 by Ze Frollein.
We are inviting all industry communications and marketing executives, medics and signatories to attend our exclusive evening event at Brown’s Court house in central London on Wednesday 21 April 2010 from 18:30 – 19:45. We will hear from our high-profile journalist jury about what compelling media materials look like and how to make them both [...]
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Under the gavel
Posted on 26. Mar, 2010 by Ze Frollein.
A (court) case for better healthcare media relations All of us working in the healthcare communication industry have probably come across some press materials that left us wondering about the meaning of important-sounding words, jargon and highly medical terms lined up throughout the document resulting in a yawn-inducing response. Often, they may match the content [...]
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Popping Postie
Posted on 08. Mar, 2010 by PR Mum.
The Postie will be delighted to read the news that the Government plans to provide break-dancing lessons for children as young as four in a drive against obesity. He has already taught the big rotter some basic breaking and popping moves, which she plans to show-off at the forthcoming school disco. He is also working [...]
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Bacon on test
Posted on 18. Feb, 2010 by phaedrus.
As someone who often resorts to the easy, timesaving and gratifying (if unhealthy) breakfast solution of the local cafe fried bacon and egg sandwich, I have decided to justify this little vice by turning it into a scientific study designed to improve public welfare. If, at the very least, I make myself sick of this [...]
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No shortcuts
Posted on 29. Jan, 2010 by Claire.
As usual for this time of year, I am trying to lose weight. I don’t like to call it a New Year’s resolution but something about a new year makes me want to start working on my new, healthier lifestyle. I’ll admit I have found it difficult this month. My stomach might feel empty but [...]
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A Christmas Whine
Posted on 21. Dec, 2009 by phaedrus.
As a healthcare communicator and tireless health news media monitor, I have developed a thick skin in response to some health, medical, pharma and science reporting, and an ability to cancel out Sunday’s “coffee gives you cancer” story with Monday’s “coffee cures your cancer” story, happily believing, on Tuesday, that coffee and cancer have no [...]
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Christmas spirit
Posted on 10. Dec, 2009 by PR Mum.
The rotters are full of Christmas spirit. Letters to Father Christmas have been sent and the postie’s (dad’s) best Arsenal socks set aside for their stockings. Their much loved dwarf fibre optic Christmas tree has been resurrected from the depths of the garden shed and drowned in lights and decorations. Today was the big rotters [...]
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‘Mixing’ with the stars
Posted on 01. Oct, 2009 by neilcrump.
Whether you like it or not we live in a global celebrity culture. In the Aurora office there are the extremes of opinion on this topic. Some of us avidly consume the celeb rags and regularly spot them on the street, while others have a sub-zero interest. Despite the difference in opinion all of us [...]
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Eat, drink and be merry… and keep your men around!
Posted on 19. Aug, 2009 by Ze Frollein.
Wherever you go, whatever you do, read or watch, there is no place in this country where you aren’t bombarded with news, information and advice on what to eat, what not to eat, when to eat, how to eat and, most importantly, how to shed pounds whilst eating…. If you are one of those people [...]
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Three out of three
Posted on 30. Jul, 2009 by PR Mum.
The Communiqué Awards have recognised and rewarded excellence in healthcare communications since 1998 and have become a highlight in the industry calendar. Entering the Awards for the first time, we were thrilled to be shortlisted as a finalist in three out of three categories: Best International PR Campaign, Best Small Consultancy and Young Achiever of [...]
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School fair fiasco
Posted on 23. Jun, 2009 by PR Mum.
The number of UK cases of swine flu has topped 2,500 and primary care trusts are to set up antiviral drug distribution centres and swine flu testing clinics amid fears that the infection could spread out of control. The headlines recapture my attention as swine flu has arrived in Crouch End. One of the local [...]
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Swine flu cyberpandemic
Posted on 01. May, 2009 by phaedrus.
As broadcast and print news report the steady movement of swine flu around the globe, the outbreak of online coverage, mainly in the form of blogging, is spreading at an even faster rate. I can understand why this news story is one that the online community has taken up in this way. It is an [...]
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PR Mum – Growing pains
Posted on 26. Mar, 2009 by PR Mum.
26 March 2009 After the bliss of half term without the rotters, we’re back in the swing of the spring school term. I feel smug in the knowledge that the PE kit has been taken to school on the correct day each week and we’re ahead of the game on the dinner money front. All [...]
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Belief in Barack intact? – The first 50 days
Posted on 11. Mar, 2009 by Handbaglady.
“I’m asking you to believe. Not just in my ability to bring about real change in Washington…I’m asking you to believe in yours” It’s been nearly two months since I was in Washington and watched the Inauguration preparations with great interest and excitement – so what have President Obama’s first few weeks in power meant [...]
