Archive for 'Web 2.0'
Posted on 29. May, 2012 by balletfanatic.
Following my previous post Doctors 2.0 and You 2012 in Word clouds this post focuses on the top tips from the first workshop I attended at the conference, on the topic of WebTV. The session was moderated by Lawrence Sherman (@meducate), Senior VP of Prova Education and the panel was made up by Dr Larry [...]
Posted on 25. May, 2012 by balletfanatic.
I have just got back from my second annual trip to Doctors 2.0 & You conference in Paris and as I love a good word cloud I thought I would repeat last year’s exercise to see whether the conversations were different this year. This year over the conference there were 4,124 tweets on the #doctors20 [...]
Posted on 03. Apr, 2012 by balletfanatic.
Posted on 24. Feb, 2012 by balletfanatic.
I joined Pinterest at the weekend (more on that to come in a future blog post) which forced me to get Facebook Timeline sorted. The first thing I did with my Timeline was look back at my entire Facebook history from the day I joined on 22 February 2006 until now. Once I stopped reminiscing [...]
Posted on 26. Oct, 2011 by neilcrump.
Hey there, Claire and I are delighted to announce the launch of The Social Moon, in which we are advising partners, which is led by our friend Alex Butler. As an agency we’ve always loved digital and social and we’ll be working collaboratively with The Social Moon to offer clients the best of the best in [...]
Posted on 15. Jul, 2011 by balletfanatic.
…where every doctor and every patient realises that they are partners in providing the best healthcare solution for the individual. At the recent Doctors 2.0 & You meeting, in Paris, it was revealed by Denise Silber, Basil Strategies, that just 31% of doctors globally currently see patients as partners in their own care. However the [...]
Posted on 13. Jul, 2011 by neilcrump.
Many websites make the assumption that all of their visitors are fans of cookies, which are small text files that let a website improve their offering to you, e.g. when Amazon recommends a book based on your past searches. Most websites are probably giving you a few benign cookies which won’t detract from (and may [...]
Posted on 28. Jun, 2011 by balletfanatic.
Gill here and this is my first blog post of a series inspired by the recent Doctors 2.0 & You conference that I attended last week in Paris. If you followed #doctors20 on twitter you might have noticed that I curated a tweet or two! So much was covered in the two days that I [...]
Posted on 13. Jun, 2011 by DiscoDave.
Welcome back to our second and final set of video highlights from the first GLOBALHealthPR International Healthcare Social Media Summit (#IHSMS) following from Friday’s post. In this final instalment we are going to explore: Social Framework™ implementation in high malaria prevalence countries Q&A Video 4 World Malaria Day 2011 impacted social media; this can be [...]
Posted on 10. Jun, 2011 by neilcrump.
Following on from previous blog posts, we can now present to you the select video highlights from the first GLOBALHealthPR International Healthcare Social Media Summit (#IHSMS) that Neil and Aaron presented at three weeks ago. At the summit we demonstrated how our Social Framework™ methodology can be implemented to gain insight into social media discussions [...]
Posted on 26. May, 2011 by NW1er.
Social Framework was launched exactly one week ago at GLOBALhealthPR’s first international healthcare social media summit (#IHSMS) in Washington DC. A recording of the live web stream can be viewed here. Social Framework is a culmination of our network’s expertise in, and understanding of, social media for healthcare. It is a methodology for identifying ways to work [...]
Posted on 09. May, 2011 by NW1er.
“Digital conversation + smart listening = improved health”. It’s a big statement being made by our international network of healthcare communication agencies, GLOBALHealthPR (GHPR). But it’s one of aspiration grounded in understanding. The aspiration is that social media can be used to inform people about their health and empower healthy decision making. The understanding comes [...]
Posted on 06. Apr, 2011 by neilcrump.
Friday last week saw the publication of the PMCPA informal guidance for use of digital channels. It is straightforward and neat guidance which makes it clear what we have always known: have a clear distinction between information and promotion, and ensure your intent is good. The guidance gets a KISS* from me. The pioneer [...]
Posted on 16. Feb, 2011 by balletfanatic.
This month’s issue of Pharmaceutical Marketing contains an article by Aurora that delves into the ‘upskilling’ argument about the pharmaceutical industry and social media. Aaron Pond, our digital lead, suggests that the issue is being ‘over cooked’ and focus should be placed on empowering internal teams, using new technologies smartly and ensuring that the social [...]
Posted on 09. Feb, 2011 by NW1er.
Waiting for my train at Kentish Town this morning, I had 10 minutes to leisurely peruse The Times. Three news pieces and one feature really jumped out at me as evidence that the world has changed and social media is here to stay. It inspired me to continue to work with my clients to make [...]
Posted on 06. Jan, 2011 by NW1er.
I’d subconsciously registered the noise about Quora, a social media platform that has bubbled up into the social media mainstream and aims to be a “a continually improving collection of questions and answers created, edited, and organised by everyone who uses it”, at the start of the year but wasn’t spurred into investigative action until [...]
Posted on 22. Sep, 2010 by phaedrus.
If you thought policing the internet was a job too vast and impossible to imagine, think again. Where there’s a will, there’s a way and, with the interests of healthcare consumers and the pharmaceutical industry to bolster their efforts, Google has upped its game in the battle against illegal online sales of prescription drugs. As [...]