The start of last month saw the launch of Bupa’s new healthy social media campaign on Facebook. Aimed at improving people’s health and helping you find ‘healthy’; your fitness loving inner child, I’d like to congratulate you Bupa, I think you’ve done a great job.
With 33 million UK Facebook users, and news earlier this year that one in five people in the U.S. use social media to make decisions about their health, (and UK figures are thought to be similar), health care providers would be silly to ignore this plethora of potential clientele.
So, how does it work? Easy, on visiting Bupa Facebook page, in three simple steps Facebook users to find ‘healthy’ are invited to:
Simple. So I decide to give it a try. On discovering that my health age was 10 years higher than my genuine age (uh-oh), the helpful easy to use and ‘not-too-personally-invasive’ Bupa health calculator gave me some recommendations to help improve my overall health and help lower my unsightly health age, (hooray!). I’m sold. I’ve signed up to three of Bupa’s four health pledges and set my personal goals; where I can track my progress on a daily basis, earn achievements and get support from Bupa, all for free. Brilliant. Here’s to finding healthy.
The beauty of the campaign is its simplicity. It looks great, it’s easy to use and has helped bring Bupa to a new demographic. Normally when one thinks of Bupa, we are warmed by images of cheery grannies in friendly care homes or personable squares and circles seeking advice from pleasant Bupa doctors (also squares and circles). Not something that would normally appeal to people of the 25-34 year age bracket, right? Well, this exciting bold new campaign does just that, showing who Bupa are today, not just care home providers and curers of aliments but the instigators of a healthier ‘you’. Their healthy pledges are uncomplicated and simple to follow and their friendly reminder emails designed to help keep you on track, will keep the audience constantly engaged with the brand, leaving them with a warm fuzzy feeling of appreciation.
And whilst finding ‘healthy’, you can also tweet your way to fitness and help Britain “Get Fit” with GE Healthcare’s new competitive online fitness intitative. Also launched last month, by sharing your fitness news on Twitter and adding your country’s designated #GetFit_GB hashtag, you can help your country turn from a “risky red” to a “healthy green”on GE Healthcare’s fittness map. The more people tweet, the faster their country turns from red to green, and the first that suceeds in doing this first wins. Aimed at raising awareness about the role of healthy diet and regular exercise in reducing the risk of cancer, the fun colourful ‘Get Fit’ website resembles that of Nintendo Wii’s online community. Designed to create a sense of community through healthy eating and excise, the idea deserves merit. However, whether people will remember to tweet after a hot sweaty session at the gym is another issue. Mind you, people will tweet about anything these days…
So, with summer just around the corner, I’m looking forward to finding ‘healthy’ and tweeting my country to success as I update the tweet-o-sphere with my progress. According to Bupa all I need to do is exercise three times a week (manageable), eat five fruit and veg a day (done!) and drink two or less units of alcohol a day (oh-no, maybe problematic come Fridays, weekends and summer hols…).
Big sigh. Watch this space dear reader, and remember to stay healthy!