The search begins
Posted on 27. Oct, 2009 by Handbaglady.
Hayley from Bexhill-on-Sea has Progeria. She is one of only two children in the UK with this rare disease. Hayley has won a prestigious Children of Courage award and has appeared in a number of documentaries about the disease. She’s a very brave little girl. GLOBALHealthPR is leading the worldwide search for 150 other children [...]
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Revisiting the value of PR
Posted on 21. Oct, 2009 by Handbaglady.
When it comes to looking for the best use of marketing budgets, the research is clear and even intuitive — public relations is a more cost-effective and credible vehicle than direct-to-consumer marketing. “We are still struggling to overcome the worst ever global financial and economic crisis since the founding of the United Nations more than [...]
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David v Goliath
Posted on 13. Oct, 2009 by Handbaglady.
Here’s a great US article on choosing a marketing services agency – big v. small… It’s what we’ve always said here at Aurora, it’s all about the people and being a true extension of the client’s team. Aurora’s focus has always been making sure our clients are happy. Bookmark on Delicious Digg this post Recommend [...]
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It’s that Friday feeling
Posted on 09. Oct, 2009 by neilcrump.
Hope this video of Slow Loris, courtesy of Wired, brings a smile to your face… It’s Friday and we hope that you have a fun weekend lined up. Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin Share with Stumblers Tweet about it Subscribe to [...]
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The grass is always greener (or maybe not)
Posted on 08. Oct, 2009 by neilcrump.
Many of us undertaking pharmaceutical communications here in Europe think that we are on the back foot when it comes to the use of social media. We look with green eyes at our American cousins use of social media, where direct-to-consumer promotion of prescription drugs is permitted. Here in Blighty, the PM Society has formed [...]
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Aurora top 20 – September 2009
Posted on 02. Oct, 2009 by phaedrus.
As we experience a very welcome final blast of summer sunshine, the end of September marks the shift into Autumn and, with the start of new school and university terms and the onset of colder weather and darker nights, a season of new and different health issues for everyone, including the media, to deal with. [...]
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‘Mixing’ with the stars
Posted on 01. Oct, 2009 by neilcrump.
Whether you like it or not we live in a global celebrity culture. In the Aurora office there are the extremes of opinion on this topic. Some of us avidly consume the celeb rags and regularly spot them on the street, while others have a sub-zero interest. Despite the difference in opinion all of us [...]
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Back to school
Posted on 08. Sep, 2009 by PR Mum.
The summer holidays are officially over. Mums and dads made a collective sigh of relief yesterday morning as their little darlings were ushered towards the school gates for the first day of the autumn term. The seven week holiday flew by much quicker than I expected and much fun was had by all. The big [...]
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Government’s latest anti-drugs driving advert hits our screens
Posted on 04. Sep, 2009 by Handbaglady.
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The good, the bad and the unknown
Posted on 04. Sep, 2009 by Handbaglady.
Cholesterol-related news and advice continues to feature heavily in the UK media. The general public is fed a constant stream of media stories about exercise, lifestyle and ever changing advice about what they should or shouldn’t eat and drink. With cholesterol-lowering or more accurately low-density lipoprotein cholesterol (LDL-C) in particular, there has been a shift [...]
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Aurora top 20 – August 2009
Posted on 01. Sep, 2009 by Handbaglady.
Congratulations to the England cricket team for winning the Ashes series. After working on a cricket-themed disease awareness campaign throughout the summer, the Aurora team has been following the action avidly and for some in the office, with a new found interest. It’s always lovely to beat the Aussies! Movers and Shakers The summer is [...]
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Town hall meetings get interesting…
Posted on 20. Aug, 2009 by Handbaglady.
A very interesting thing is happening across America at the moment – people are very publicly voicing their opinions about an issue that affects every single one of their population – healthcare. President Obama’s plans for healthcare reform have lead to widespread debate, criticism and media scrutiny but the debate about healthcare is not new [...]
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Jonathan Edwards was a toddler once you know…
Posted on 19. Aug, 2009 by neilcrump.
The cover story of August’s Pharmaceutical Marketing is entitled ‘Small Steps’. It’s a really smart status update article about web 2.0 engagement by the pharma industry. Chris Ross asked our very own NW1er for Aurora’s perspective on the way the (track and) field of social media use is shaping up. As pointed out in the [...]
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Eat, drink and be merry… and keep your men around!
Posted on 19. Aug, 2009 by Ze Frollein.
Wherever you go, whatever you do, read or watch, there is no place in this country where you aren’t bombarded with news, information and advice on what to eat, what not to eat, when to eat, how to eat and, most importantly, how to shed pounds whilst eating…. If you are one of those people [...]
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And the blows keep on coming
Posted on 12. Aug, 2009 by Handbaglady.
The NHS finds itself slap bang in the middle of a political storm in the US as Republicans use our healthcare system to attack President Obama’s proposals for broader government involvement in healthcare provision. The trouble is that arguments are becoming more and more outlandish, emotive and downright inaccurate. Republican Chuck Grassley (the most senior [...]
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Aurora top 20 – July 2009
Posted on 05. Aug, 2009 by Handbaglady.
First we had mad cow disease, then bird flu and now swine flu. What is this, farmageddon? While of course it is a serious health concern for those affected, we thought a light-hearted opener might be just the tonic to counter the doom and gloom of swine flu stories that have, once again, dominated every [...]
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Three out of three
Posted on 30. Jul, 2009 by PR Mum.
The Communiqué Awards have recognised and rewarded excellence in healthcare communications since 1998 and have become a highlight in the industry calendar. Entering the Awards for the first time, we were thrilled to be shortlisted as a finalist in three out of three categories: Best International PR Campaign, Best Small Consultancy and Young Achiever of [...]
