Sweet dreams
Posted on 24. Jul, 2009 by PR Mum.
It’s nearly the end of the first week of the summer school holidays and I’m already exhausted after three days with the rotters. With another six long weeks to go, I was pleased to hear that children who run around all day fall asleep faster and have a better night’s rest. A study of more [...]
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Latest dose of pharma-bashing
Posted on 23. Jul, 2009 by Handbaglady.
GSK has become the latest focus of media and political scrutiny, scepticism and criticism this week; they stand accused of profiteering from the recent swine flu crisis. Yet again the pharmaceutical industry is painted as heartless and greedy, only thinking about profits and shareholders. The company’s half year update showed a big increase in demand [...]
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Flu on your doorstep
Posted on 20. Jul, 2009 by neilcrump.
Unless you have been off the planet for the last few months you cannot have failed to notice that swine flu has reached pandemic status and has well and truly arrived on our doorstep. NHS Choices estimates that last week there were 55,000 new cases of swine flu here in the UK and sadly 29 [...]
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A busy time for GLOBALHealthPR
Posted on 16. Jul, 2009 by Handbaglady.
2009 is shaping up to be a busy and exciting year for GLOBALHealthPR, the largest independent public relations organisation dedicated exclusively to health and medical communications worldwide. The network has opened new offices, launched a second edition of the popular Global Guide to Pharma Marketing Codes and announced its partnership with a leading research organisation. [...]
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Aurora top 20 – June 2009
Posted on 01. Jul, 2009 by phaedrus.
Sunshine, Wimbledon, strawberries and cream – the great British summertime has arrived. Despite the odd tropical downpour, the Aurora team has donned their hats and flip flops to welcome the good weather and indulged in the occasional ice cream. Sadly, the sun did little to lift the spirits of Gordon Brown earlier in the month, [...]
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School fair fiasco
Posted on 23. Jun, 2009 by PR Mum.
The number of UK cases of swine flu has topped 2,500 and primary care trusts are to set up antiviral drug distribution centres and swine flu testing clinics amid fears that the infection could spread out of control. The headlines recapture my attention as swine flu has arrived in Crouch End. One of the local [...]
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High definition blogging!
Posted on 11. Jun, 2009 by neilcrump.
The pharmaceutical trade press here in the UK is ablaze with feature articles and commentary on web 2.0 at the moment. Even our very own Aurora NW1er wrote an article for the May issue of PharmaTimes,* as well as writing about web 2.0 on everyone’s favourite blog [:+)]. Our own Phaedrus has also posted recently [...]
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How’s the weather holding up?
Posted on 01. Jun, 2009 by Handbaglady.
In today’s shifting economic climate, independent public relations agencies are heavily vested in their local markets and therefore a better gauge of local economic status than their multinational competitors. Pulling from the GLOBALHealthPR network, (in which Aurora is proud to be the UK partner), we have collected global insights on the current climate of the [...]
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Is Fox Mulder right? Should we trust no one?
Posted on 12. May, 2009 by NW1er.
In the final episodes of season 9 of the X Files, the cynical and sardonic FBI agent Fox Mulder is being tried by an unbalanced military jury that has a short-sighted view of societal well-being. The fictitious jury, and those people it serves, believe that it is often best to keep information from the public, [...]
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Undue ‘switch bashing’ or a genuine concern?
Posted on 06. May, 2009 by NW1er.
It’s no surprise that mystery shopping journalists from publications such as the Sunday Telegraph and Daily Star Sunday have donned their anoraks with the launch of Alli and set forth to test pharmacies – the same was true when simvastatin 10 mg switched. I don’t object to this type of investigative journalism, because if something [...]
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Swine flu cyberpandemic
Posted on 01. May, 2009 by phaedrus.
As broadcast and print news report the steady movement of swine flu around the globe, the outbreak of online coverage, mainly in the form of blogging, is spreading at an even faster rate. I can understand why this news story is one that the online community has taken up in this way. It is an [...]
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School concerts should come with a health warning
Posted on 29. Apr, 2009 by PR Mum.
28 April 2009 The Easter school holiday was celebrated with an end of term concert. The theme was the four seasons and I took the morning off work to watch the big rotter dance around the stage as a giant leaf. She was a brilliant leaf and her best friend was a tree. All the [...]
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Not just another internal newsletter!
Posted on 16. Apr, 2009 by NW1er.
2009 is stacking up to be an intriguing year for industry – times are changing and there are certainly challenges ahead. Yet there is much to be positive about, and we have been working with our clients to help communicate this to internal audiences. Two examples are of note: assisting one client with getting company-wide [...]
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A Problem Shared
Posted on 03. Apr, 2009 by chiantichiara.
Here’s your starter for 10: what do Pfizer, Celgene, Novartis, Bayer and Johnson & Johnson all have in common? Nope, they are not all merging together to form one giant global pharma company. In the current climate that would be a very good guess, but it’s not right. Clue? Two words – negotiation and consultation. [...]
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Hot under the collar
Posted on 01. Apr, 2009 by neilcrump.
I am writing this post from a busy internet café in a beautiful European capital city. The only thing is that I haven’t had a chance to see the city yet because as ever, I am working with my lovely client team at a congress, and in fact, the internet café is in the middle [...]
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Aurora top 20 – March 2009
Posted on 01. Apr, 2009 by Handbaglady.
The Aurora team is loving the Spring vibe as we move into April – the hour has gone forward so when we leave the office we can enjoy a stroll home in the light. We are looking forward to shedding our multiple layers of clothing, heavy Winter coats and having a drink outside in a [...]
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PR Mum – Growing pains
Posted on 26. Mar, 2009 by PR Mum.
26 March 2009 After the bliss of half term without the rotters, we’re back in the swing of the spring school term. I feel smug in the knowledge that the PE kit has been taken to school on the correct day each week and we’re ahead of the game on the dinner money front. All [...]
