Aurora top 20, May 2011 news analysis
Posted on 03. Jun, 2011 by msoadmin.
We’re a sporty lot here at Aurora (well, maybe some more so than others) so with May signalling the end of another football season the Aurora office should be slightly quieter, but with Wimbledon fast approaching, the Grand Prix in full swing and everyone questioning who actually secured all the Olympic tickets (apart from Neil [...]
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Rainbow over Farringdon
Posted on 26. May, 2011 by neilcrump.
We have had crazy weather here in London today, windy, black clouds as far as the eye can see, thunder and lightening. The sun did pop out for a moment and a lovely rainbow was formed. Enjoy… Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin [...]
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Social Framework – a smart methodology
Posted on 26. May, 2011 by NW1er.
Social Framework was launched exactly one week ago at GLOBALhealthPR’s first international healthcare social media summit (#IHSMS) in Washington DC. A recording of the live web stream can be viewed here. Social Framework is a culmination of our network’s expertise in, and understanding of, social media for healthcare. It is a methodology for identifying ways to work [...]
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Smart digital listening – improved health outcomes?
Posted on 26. May, 2011 by Handbaglady.
Along with some of our GLOBALHealthPR colleagues in Mexico and the United States, our Neil and Aaron presented findings from a new 11-country, cross-cultural listening programme of social media dialogue on the malaria pandemic at the first International Healthcare Social Media Summit (IHSMS) in Washington, D.C. last week. The event, organised by our partner network [...]
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Formulating healthcare social media, internationally
Posted on 09. May, 2011 by NW1er.
“Digital conversation + smart listening = improved health”. It’s a big statement being made by our international network of healthcare communication agencies, GLOBALHealthPR (GHPR). But it’s one of aspiration grounded in understanding. The aspiration is that social media can be used to inform people about their health and empower healthy decision making. The understanding comes [...]
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Aurora top 20, April 2011 news analysis
Posted on 28. Apr, 2011 by msoadmin.
If the Aurora top 20 has been forwarded to you by a friend or colleague and you would like to receive your own copy click here. This month Last month Topic Health policy NHS budget/finance issues NHS service/performance issues Cancer (unspecified) NHS staff/recruitment issues Bowel cancer Skin cancer Alcohol abuse/legislation Breast cancer Abortion This [...]
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And on with the cakes…
Posted on 18. Apr, 2011 by Handbaglady.
Aurora’s cake obsession continues…Many thanks indeed to Louise and Kate our lovely work experience ladies who have been doing a really fab job here in the office over the last couple of weeks. They made us all some cupcakes to say thank you – obviously this went down well here on a Monday morning…the team are busy selling in a big [...]
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Shall we just now get on with it…
Posted on 06. Apr, 2011 by neilcrump.
Friday last week saw the publication of the PMCPA informal guidance for use of digital channels. It is straightforward and neat guidance which makes it clear what we have always known: have a clear distinction between information and promotion, and ensure your intent is good. The guidance gets a KISS* from me. The pioneer [...]
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Aurora top 20, March 2011 news analysis
Posted on 30. Mar, 2011 by msoadmin.
This has been a very turbulent month, both on a global and national level. Civil unrest at home with the anti-cut marches in London and away in North Africa and the Middle East has dominated the news agenda. This sense of disgruntlement at the status quo has permeated this month’s top 20 and for this [...]
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A sneak preview
Posted on 24. Mar, 2011 by balletfanatic.
Our new office is very nearly finished and the last piece of furniture has arrived! So we wanted to share a couple of sneak previews with you. First up our new artwork… The all important kitchen area where we feed our tea habits! A little splash of colour from our friendly gummi bear lamps! And [...]
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More breaking cake news
Posted on 21. Mar, 2011 by neilcrump.
Readers of our blog will have realised that: A: We like food here at Aurora B: We really like cake C: A client cake competition has started which is all very exciting… We have just got back from a programme development meeting with our new client Berys. She made a cake for the team meeting… [...]
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Aurora top 20, February 2011 news analysis
Posted on 09. Mar, 2011 by msoadmin.
One evening last week we all stared out of our new office windows at the marvellous sunset over London. The sky was a glorious mixture of reds and orange with the London Eye silhouetted against it in picture postcard fashion. Shepherds delight, surely? Coupled with the milder weather, we were convinced that Spring was just [...]
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Can I really say that?
Posted on 08. Mar, 2011 by Shandy.
So here I am, sat in a brainstorm but it’s the middle of the afternoon and I’ve just eaten a rather large sweet jacket potato and chilli lunch – an Aurora favourite – and thus in my food slump, I am struggling to think of a new and creative idea. What I really want to [...]
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What exactly do we mean by Aurora’s engaging proposition?
Posted on 16. Feb, 2011 by balletfanatic.
This month’s issue of Pharmaceutical Marketing contains an article by Aurora that delves into the ‘upskilling’ argument about the pharmaceutical industry and social media. Aaron Pond, our digital lead, suggests that the issue is being ‘over cooked’ and focus should be placed on empowering internal teams, using new technologies smartly and ensuring that the social [...]
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Aurora loves Health Unlocked too
Posted on 11. Feb, 2011 by neilcrump.
We have been working with the amazing team at Health Unlocked who enable people to share their health experiences online which then helps decision-making, improves health and well-being, and provides support. Health Unlocked work with patient organisations to build these communities and they are really good at it. Learn more about what they do here. [...]
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May the competition commence
Posted on 10. Feb, 2011 by neilcrump.
Just in case you hadn’t noticed, it is official that cupcakes now totally trump the M&S flapjack or chocolate cornflake tubs. So imagine the Aurora team excitement when a moment ago our client Tessa brought in TWO boxes of these miniature cupcakes… We don’t ‘necessarily’ want to start a competition between clients about who brings the best [...]
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Today’s paper acknowledges that today’s world is digital
Posted on 09. Feb, 2011 by NW1er.
Waiting for my train at Kentish Town this morning, I had 10 minutes to leisurely peruse The Times. Three news pieces and one feature really jumped out at me as evidence that the world has changed and social media is here to stay. It inspired me to continue to work with my clients to make [...]
