A picture tells a thousand words
Posted on 09. Feb, 2011 by balletfanatic.
…or so the saying goes. However when Aurora was preparing their latest print advert we realised that just one picture isn’t enough to capture everything we want to tell you about us and our values. The trouble is that happiness and work result in terrible visuals that just don’t cut it… … so we went [...]
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My first media sell-in
Posted on 02. Feb, 2011 by balletfanatic.
Find out I survived my first media sell-in with a little help from the Aurora team.
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Aurora top 20, January 2011 news analysis
Posted on 31. Jan, 2011 by msoadmin.
Here’s hoping you had a great festive period, even if it does seem like an age ago. You won’t have received a December top 20 email over the Christmas break, but fear not, you can access last month’s chart, and some analysis, by clicking here. So onwards and upwards as we move into 2011, a [...]
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Aurora’s delight
Posted on 21. Jan, 2011 by Claire.
The stunning red sky from the office this evening… Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin Share with Stumblers Tweet about it Subscribe to the comments on this post Tell a friend Print for later Bookmark in Browser
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I prescribe a cut and blow dry
Posted on 17. Jan, 2011 by Shandy.
A trip to the hairdressers for me is usually a few hours of drinking tea, reading magazines and catching up on the local gossip. During my latest visit, just after I was given my first cuppa, a lady walked into the salon to the delight of one of the hairdressers, “Joan!”, she said, “We heard [...]
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GLOBALHealthPR starts the year on a healthy note
Posted on 10. Jan, 2011 by Handbaglady.
A new year and more new partners join the GLOBALHealthPR network…I have got a slight feeling of déjà vu as I write this, I remember this time last year announcing that Turkey and India had joined the partnership. This time it is new offices in Portugal and Poland and an enhanced presence in Argentina which [...]
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Goodbye to Camden
Posted on 06. Jan, 2011 by neilcrump.
After five wonderful years in the heart of North London’s fun and quirky Camden Town, Aurora has moved to our new offices in Farringdon (EC1). It feels like coming home as Claire and I actually met each other (fresh faced in our twenties) at an agency which was based only a few blocks away. This [...]
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What the Quora?
Posted on 06. Jan, 2011 by NW1er.
I’d subconsciously registered the noise about Quora, a social media platform that has bubbled up into the social media mainstream and aims to be a “a continually improving collection of questions and answers created, edited, and organised by everyone who uses it”, at the start of the year but wasn’t spurred into investigative action until [...]
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Aurora top 20, December 2010 news analysis
Posted on 27. Dec, 2010 by msoadmin.
Just when we thought we’d seen the back of swine flu, along it trots back into the top 20 to finish 2010 in the top spot. General influenza also rose up the chart to number four as cases of seasonal and swine flu increased at the end of the year causing a great burden on [...]
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A new home
Posted on 23. Dec, 2010 by balletfanatic.
The Aurora team are seeing 2010 out in style with a shiny new office in Farringdon, where we enjoy views of the London skyline! We’re all excited about starting the New Year here and have already fallen in love with all the little shops and eateries round the corner on Exmouth market. We’re looking forward [...]
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Aurora top 20, November 2010 news analysis
Posted on 27. Nov, 2010 by msoadmin.
As November draws to a close, much of the UK is already hidden under a white blanket and, as the snow hits London today, we are braced for another pre-Christmas episode of snowy disruption. Despite this, the Aurora team is working hard in this holiday season with work for our clients and a pitch or [...]
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Q: What’s crunchy and green all over? A: Aurora
Posted on 17. Nov, 2010 by phaedrus.
It has been brought to my attention that the word “crunchy” is apparently now used to describe people who voluntarily make sacrifices in their lives for the good of the environment. So next time you refer to someone as green, or environmentally conscientious or a bleeding hearted tree-hugger, why not consider this new and potentially [...]
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Yet more theories about mums and babies
Posted on 09. Nov, 2010 by PR Mum.
Another week and another theory about mums and babies is published. The International Journal of Obstetrics and Gynaecology has just published a new study that suggests babies born by assisted delivery are 40 per cent more likely to be affected by emotional and behavioural problems, possibly related to high levels of the stress hormone cortisol. The [...]
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English lesson #1: Fewer vs less
Posted on 05. Nov, 2010 by Claire.
There are common mistakes made with our English language and I see and hear some of these too often. Here is the first in a series of quick tips: Fewer should be used in relation to quantities that can be counted, i.e. ‘I have fewer freckles than you’ or ‘ fewer people are dying from [...]
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Time to put the boot in
Posted on 29. Oct, 2010 by chiantichiara.
One accusation that is often levelled at my favourite football team is that they lack ‘bottle’. They don’t have the aggressive type of players who, when the chips are down, can take the game to the opposition and boss their way to victory. So where am I going with this? Well if you watched the [...]
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Aurora top 20, October 2010 news analysis
Posted on 28. Oct, 2010 by msoadmin.
October has come and gone and 2010 seems to be racing past in record time. Temperatures have really dropped in the last few days and the Aurora heaters have been working overtime to keep us cosy at work. We are all looking forward to Hallowe’en and bonfire night in the next couple of weeks, and [...]
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What do ‘i’ want?
Posted on 28. Oct, 2010 by Shandy.
During my lunch break yesterday, instead of looking at my various favourite news (and gossip) websites, Google Reader and Twitter for an update on what was going on in the world, I decided to pick up a copy of the Independent’s new ‘i’ newspaper, launched yesterday and described as, ‘a new kind of paper’, which [...]
