Aurora pride
Posted on 21. Oct, 2010 by Handbaglady.
We are extremely pleased to announce that our very own Aaron has been selected as one of the UK’s 29 most promising young professionals in the PR industry. See PR Week’s article for the full low down. It is an extremely well deserved accolade and we feel very proud indeed of our friend and colleague. [...]
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Mobile in the future
Posted on 04. Oct, 2010 by neilcrump.
This video was played at the DigiPharm 2010 meeting last week. Looks at the stats of the past and predicts how mobile with advance in the future… The video is from MOCOM 2020 is a non-profit open think tank for the future of mobile media and communication. The project is presented by SIMYO and AHEAD [...]
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Aurora top 20, September 2010 news analysis
Posted on 30. Sep, 2010 by msoadmin.
As hard as it is to admit, it’s getting more and more obvious that the summer is over and winter is on the way. A brisk autumnal chill has greeted us this week as we travelled to work and bike lights were switched on for the first time since the winter. One Aurorian has already [...]
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Google is suing illegal online ‘pharmacies’
Posted on 22. Sep, 2010 by phaedrus.
If you thought policing the internet was a job too vast and impossible to imagine, think again. Where there’s a will, there’s a way and, with the interests of healthcare consumers and the pharmaceutical industry to bolster their efforts, Google has upped its game in the battle against illegal online sales of prescription drugs. As [...]
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Aurora goes racing
Posted on 10. Sep, 2010 by phaedrus.
The Aurora team had an outing to The Raceway in London’s Docklands. Our competitive natures were out in force as we will wanted to be the winner in our go-karts. Who took the number one spot on the podium and who got the fastest lap? Who couldn’t master the trick of opening the crash helmet visor? All is revealed… [...]
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The life in a day
Posted on 10. Sep, 2010 by phaedrus.
As film enthusiasts and avid monitors of digital and social communication channels, some of us at Aurora were fascinated to see the beginnings of a momentous filming project being undertaken by esteemed British film directors, Kevin Macdonald and Ridley Scott (who’s role is producer on this project). ‘The life in a day’ project is unique [...]
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Google Powermeter
Posted on 07. Sep, 2010 by phaedrus.
Just when you thought that Google had finally secured control of the entire universe, they have added another service to their digital empire, this time in the field of energy conservation. Google Powermeter is intended to provide households with a way of tracking, with a view to lowering, energy consumption and wastage. Google’s philanthropic arm, [...]
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Everyone’s talking about it
Posted on 01. Sep, 2010 by chiantichiara.
Has this ever happened to you or is it just me? When you finally decide you want to buy something – a new pair of trainers or a handbag or even a car – you suddenly notice that most of the people around you are sporting or driving the object of your desire. Why is [...]
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Social media enabled GP practices
Posted on 26. Aug, 2010 by phaedrus.
In preparation for a recent visit to my new local GP in the London Borough of Camden, I decided to check opening hours and contact details online. I was surprised and interested to see that, alongside the usual information, user comments and ratings were displayed for my convenience. In fact, through the NHS Choices website, [...]
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Aurora top 20 – August 2010
Posted on 24. Aug, 2010 by phaedrus.
August has been a varied month, both in terms of weather and UK health news. While we can hear the rain outside the office, the Aurora team have all spent some glorious sunny days in delightful ways this month, and enjoyed an interesting mix of health-related news stories. We hope you had a good Bank [...]
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Children with rare ageing disease ‘found’ through global media campaign
Posted on 23. Aug, 2010 by Handbaglady.
Further to my post last October about the launch of GLOBALHealthPR’s awareness campaign ‘Find the other 150′ I am now pleased to announce the fantastic results… Thirteen new children from seven countries with the rapid ageing disease Progeria have been found as a direct result of the campaign, bringing the total known cases in the [...]
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Informed privacy decisions and informed openness
Posted on 14. Aug, 2010 by neilcrump.
Ed Purkins wrote a blog post a few weeks ago that has had my mind whirling. The post read: The author of a report which features the personal details of 100 million Facebook users says he released the information to highlight the privacy issues associated with social networking. This has received widespread media pick-up because [...]
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Happy first birthday #hcsmeu
Posted on 13. Aug, 2010 by phaedrus.
Birthday wishes from the members of the #hcsmeu twitter group, as it reaches one year of age: Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin Share with Stumblers Tweet about it Subscribe to the comments on this post Tell a friend Print for later Bookmark [...]
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Pharma comms in the age of austerity
Posted on 13. Aug, 2010 by phaedrus.
This month’s issue of Pharmaceutical Marketing (PM) contains a fascinating look at the road ahead for the pharmaceutical industry in the age of austerity. Aurora MD and co-founder Claire Eldridge’s cover story insights are realistic yet optimistic. Click here to read the article. With massive health service funding cuts pledged by the Lib-Cons, the pharmaceutical [...]
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Aurora austerity makes cover story
Posted on 13. Aug, 2010 by neilcrump.
Aurora MD Claire Eldridge wrote the cover story for the latest issue of Pharmaceutical Marketing magazine. In the article Claire writes about the state of the public finances, the impact on the NHS, and how pharma should, in our view, respond. Read the article online here: http://www.pmlive.com/find_an_article/allarticles/categories/General/2010/august/features/sink_or_swim Posted via email from auroracomms’s posterous Bookmark on [...]
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#hcsmeu 1st birthday video
Posted on 05. Aug, 2010 by neilcrump.
Hi all To celebrate the 1st birthday of the #hcsmeu community and inspired by this excellent video (spotted by @pharmaguy and shared on the #hcsmeu Facebook page)… …here is an idea… Compile a video of the #hcsmeu community members saying “hcsmeu” from the birthday gatherings on Friday 6th August (if you cannot attend a birthday [...]
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We hate social media bloopers
Posted on 04. Aug, 2010 by neilcrump.
In the making of our ‘We Hate Social Media’ videos the Aurora team had to put themselves in front of a camera… We put ourselves through this ‘ordeal’ because we believe that it is time for pharma companies to embrace social media with rigour and make a valuable contribution to the global health discussion that [...]
