Cut people some slack *please*
Posted on 29. Jul, 2010 by neilcrump.
Back in August last year I wrote a post about how we were at the ‘toddler’ stage for the use of social media by pharma companies and that a few elite athletes were starting to flex their muscles and show us what they are made of. So a year has passed and has much changed? [...]
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Aurora top 20 – July 2010
Posted on 28. Jul, 2010 by phaedrus.
With summer well under way, Aurora is making the most of the remaining (hopefully) long, hot, balmy nights. Since last month’s top 20 newsletter, our summer campaign, ‘We Hate Social Media’, has been in full swing and is now available to view at the above link. Still to come to our YouTube channel is the [...]
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HIV you heard?
Posted on 27. Jul, 2010 by Shandy.
Reading through some of the coverage last week on the International AIDS Conference got me thinking about a poster presentation, which I did on the disease at university. I would be intrigued to read the content again as I suspect the research included would now be very much out of date. The number of articles, [...]
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The chat: We hate social media mashup
Posted on 23. Jul, 2010 by phaedrus.
Aurora has dived into the social media ocean head first and can’t wait for the ripples to reach you. We recently posted six home-made videos on our own YouTube channel, ironically named We Hate Social Media. At Aurora we don’t hate social media, far from it in fact. Some of us are positively geeky about [...]
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Can you see my point?
Posted on 23. Jul, 2010 by Alchemist.
Ten percent of the UK suffers from trypanophobia, or to you and me, needle phobia – defined as the irrational fear of medical procedures involving injections or hypodermic needles. This condition may seem fairly harmless to the 90 percent of us that aren’t affected, but for over six million people, needle phobia can pose a [...]
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Where there is smoke there is desire
Posted on 21. Jul, 2010 by neilcrump.
I want to share my insights on the crazy world of smoking and the business of getting people to stop, officially known as smoking cessation. I am well placed to write this post because not only did I work on a prescription smoking cessation medicine and its European launch for two years, I also supported [...]
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PR Mum – How to be duped by a three year old
Posted on 19. Jul, 2010 by PR Mum.
This weekend I entered the world of Clown Town – a massive, indoor adventure playground for kids where weirdly there are no clowns… Arriving there at 10.00 am on a Saturday morning is always a worrying start to the weekend, but the big rotter had been invited to a double party, so it had to [...]
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Old Spice, New Spice, and a great copycat
Posted on 17. Jul, 2010 by neilcrump.
One of the most popular viral campaigns to date is weaving its magic all over the internet. It sparked conversation at the #hcsmeu tweet-up yesterday and followed up a discussion about healthcare communications and viral campaigns that the group had a few weeks ago (which I wrote up in this blog post). The campaign du [...]
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Note to self
Posted on 13. Jul, 2010 by PR Mum.
Note to self: must do better at parenting. In one week, I have missed parents evening, reversed into a nursery workers car and been told by the big rotter’s teacher that I should really try and remember the twice weekly gym kit, as they have been regularly having to lend her sports clothes from the [...]
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Excellent new TV advert from Cancer Research UK
Posted on 11. Jul, 2010 by neilcrump.
Just got an email from Cancer Research UK to let me know that they have a new advert that will air first in the break during Coronation Street (a popular soap here in the UK) on Monday 12 July. On the charity’s blog post about the ad they ask for feedback on the advert and how [...]
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Aurora sustainability achievements recognised at Better Climate for Camden EECO awards
Posted on 06. Jul, 2010 by phaedrus.
Last week, Aurora attended the Better Climate for Camden Environmental Excellence in Camden Organisations (EECO) Awards 2010 ceremony. Many like-minded organisations from the London Borough of Camden gathered at Centre Point for a pleasant evening of sharing ideas about and gaining recognition for environmental achievements in business and buildings management. Aurora was up for an [...]
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More on why we hate social media
Posted on 02. Jul, 2010 by phaedrus.
The We Hate Social Media videos continued to roll out this week, covering the challenges faced by the pharmaceutical industry when engaging in social media. There are six videos here to view. Neil introduced the topic, then Claire spoke about appropriateness. Now Sian has covered regulations, Sarah discussed the risks involved, Aaron explored the issue [...]
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Aurora top 20 – June 2010
Posted on 30. Jun, 2010 by phaedrus.
What great weather we’ve been having! Even Glastonbury got showered in sun at the weekend, which is almost unheard of. The Aurora office has been hot stuff in June too, both with the heat and with buzzy activity all round. We’ve launched our summer campaign, a YouTube channel called We Hate Social Media, with some [...]
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The incurable optimist cuts through to a somewhat desensitised heart
Posted on 28. Jun, 2010 by NW1er.
Art is often used in healthcare communications to engage patients and those close to them to about health conditions. Quite often, we humans find it easier to show our emotions in a non-verbal form. Over the last two decades, members of the Aurora team have put exhibitions on at the Serpentine Gallery in London and [...]
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We hate social media
Posted on 28. Jun, 2010 by NW1er.
Aurora understands why pharma might hate social media. Our ‘We Hate Social Media’ YouTube campaign launches today and sets out to show how hatred can be overcome and why the mantra of ‘we hate social media’ should be consigned to the bin of old ideas. Aurora wants to help pharma folk find the love for [...]
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BP comms should focus on the environment
Posted on 24. Jun, 2010 by phaedrus.
PR Week has reported on the BP oil spill, analysing the company’s recovery communications strategy. Click here to access the article. Aurora also wrote a blog post last week on what we could learn about social and traditional media in a crisis. In another article in the same issue, a contribution from Solitaire Townsend, co-founder [...]
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Aurora productivity dipped this afternoon
Posted on 24. Jun, 2010 by neilcrump.
Thank goodness England got through, otherwise we would have had an office of grumpy Aurorians. Posted via email from auroracomms’s posterous Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin Share with Stumblers Tweet about it Subscribe to the comments on this post Tell a friend [...]
