Hay today… gone tomorrow
Posted on 18. Jun, 2010 by Shandy.
Last night, after work, my friend and I decided to enjoy the last few hours of the sun in the park. I spent the next hour trying to understand my friend’s various updates on her job and love life though a series of sneezes and nose-blowing episodes…she had forgotten to take an antihistamine and was [...]
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This month in Pharmaceutical Marketing
Posted on 15. Jun, 2010 by NW1er.
The latest issue of Pharmaceutical Marketing (PM) is a social-media bumper-fest. Leading with an inspiring article from Alex Butler at Janssen-Cilag, it also features an enlightening piece from Terry Gault, a diabetes patient who actively engages with social media and discusses the value of community support. Aurora also features, discussing why those in our industry [...]
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Social media preparedness learning from the “Deepwater Horizon Incident”
Posted on 11. Jun, 2010 by phaedrus.
British Petroleum (BP) is pumping $50 million into their campaign to rebuild their reputation in the aftermath of the recent oil spillage in the Gulf of Mexico. BP is using online methods, purchasing Google ad words, “oil” and “spill”, to direct as many internet browsers as possible to their website, which has been overhauled to [...]
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World Cup sickness…
Posted on 07. Jun, 2010 by Handbaglady.
As England gears up for the start of the World Cup this Friday, there are a lot of very excited people across the country (including in my house!) Everywhere you go, there are cut price booze offers, flags on cars and pubs, work sweepstakes, Sky HD offers etc etc. The expectations for the England team [...]
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Writing up #hcsmeu tweet-ups
Posted on 06. Jun, 2010 by neilcrump.
Request to #hcsmeu community: At the London #hcsmeu drinks last Wednesday (6 June), I suggested to the assembled group that it would be really useful if the person that submitted a question for the Friday tweet-up also took on the voluntary role of writing up the discussion and posts it up in their own web [...]
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Virology in healthcare social media
Posted on 06. Jun, 2010 by neilcrump.
As Nike’s World Cup Writes the Future (WtF) campaign, which Aurora loves, continues to trump their previous viral success, I posed the following questions to the #hcsmeu community at the week before last’s Friday (28 May 2010) tweet-up: What are the best examples of a healthcare campaign in Europe going viral and whether we have [...]
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Aurora top 20 – May 2010
Posted on 04. Jun, 2010 by neilcrump.
As May becomes June, and we all get ready for the summer, 2010 seems to be rocketing along at a formidable pace. Aurora welcomes Emma, a new member of our team this month, which is an exciting development at an exciting time of year. We are all geared up for the World Cup Finals, with [...]
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A not so ‘Tiny Dancer’
Posted on 04. Jun, 2010 by chiantichiara.
Last bank holiday weekend was a weekend for weddings it would appear. A few people in the office went to them, including me. The wedding I attended was A LOT OF FUN, so much so, that I awoke the next day with the tune to Elton John’s Tiny Dancer still swirling around my head and [...]
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Boozy Britain – the debate continues…
Posted on 02. Jun, 2010 by Handbaglady.
In keeping with our national obsession with booze….most of the papers, including The Times, Independent, Daily Telegraph, Daily Mail and Daily Mirror reported today on NICE launching new guidance on preventing harmful binge drinking. NICE said alcohol must become less affordable and harder to obtain. The guidance does not recommend a minimum price but assessed [...]
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Slip, slap, slop this summer
Posted on 31. May, 2010 by Claire.
The jokey image of the Englishman in summer, with a handkerchief on his head and painful looking sunburn is obviously an all too common reality. Today’s news that skin cancer is killing more men than women comes as no surprise. Not only are men not used to slathering themselves in creams like women, but they [...]
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Facebook ease the setting of privacy
Posted on 27. May, 2010 by neilcrump.
We sent this tweet last night: @PhilBaumann Zuckerberg was on BBC main news re change to FB privacy settings http://ow.ly/1Qmlh ^NC #hcsmeu #hcsm We would encourage you to check your Facebook privacy settings now that it is easier to undertake. Make sure you have your privacy set to meet your requirements: whether you want to lock it [...]
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Challenge of in-house knowledge sharing
Posted on 23. May, 2010 by neilcrump.
Internal communications and sharing of information is a huge challenge. I run an agency and it is often really challenging to share information around a team of people all sitting in the same open plan office. As you highlight for siloed global pharma it presents an enormous challenge. If this could be harnessed effectively just [...]
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World Cup fever begins in Camden
Posted on 23. May, 2010 by neilcrump.
The World Cup is back and last Friday saw Team Aurora draw our teams in a sweepstake. Our office is full of football lovers and even those not all that bothered by football (like me) will be drawn in. This brilliant Nike advert sums up beautifully what the World Cup is all about. This is [...]
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Happy birthday YouTube
Posted on 19. May, 2010 by neilcrump.
YouTube is five years old. When I heard the news I thought only five years! It is hard to remember a world without it. This celebratory video is great, full of Brits and our monarch. It also has the ‘Charlie bit my finger’ clip which I love. Enjoy a whole five years of nostalgia! Bookmark [...]
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GUEST POST: Straight talking on NHS funding
Posted on 18. May, 2010 by neilcrump.
We asked Jamie Holyer, MD of our public affairs partner Advocate, to assess the first few days of government and forecast what this means for medicine funding. Here is what he had to say… After what has been one of the most interesting few weeks in Westminster that anyone can remember the stark reality of the [...]
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A dog’s life for NHS funding
Posted on 13. May, 2010 by Claire.
Our new Tory Liberal coalition Government has today announced their health policy, the focus of which is to maintain NHS spending with real term increases. The media reports that this will keep the budget in line with inflation at the current £100 billion annual spend. So as anticipated, the NHS will no longer grow at [...]
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Our friends from around the world
Posted on 07. May, 2010 by neilcrump.
We have just returned from Paris having stepped off the Eurostar. We had a great annual general meeting of GLOBALHealthPR, our network. It was great to catch-up as well as share best practice. Amazing work is being undertaken at both a local, regional and global level by our partners. Our French partner host Marie-Helene and her team looked [...]
