G13 summit in Paris
Posted on 05. May, 2010 by neilcrump.
Claire, Neil and Sarah have just arrived in Paris for the GLOBALHealthPR AGM. We get to meet up with our thirteen network partners from around the world and catch up on all the gossip. Neil Crump Managing Director Aurora Posted via email from auroracomms’s posterous Bookmark on Delicious Digg this post Recommend on Facebook Buzz [...]
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HealthBlawg: Fake Facebook profiles and other portents of the end times
Posted on 03. May, 2010 by neilcrump.
To fake anything in the health arena (even with clear disclaimers), especially a product or service of real health benefit, is just dumb and unlikely to work. In this case the proof is in the number of ‘likes’, of which there are 57 today, hardly a rip roaring success! At 12:30 CET on 1 May [...]
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Committee no, team yes
Posted on 03. May, 2010 by neilcrump.
This is a Jack Daniel’s ad I saw this week on the platform at Warren Street Tube. Totally agree with the sentiment about committees. Monuments can however be built to teams. Posted via email from auroracomms’s posterous Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin [...]
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Aurora top 20 – April 2010
Posted on 30. Apr, 2010 by phaedrus.
April has truly brought the beginnings of spring and raised spirits in the Aurora office, where we are pleased to report that business is blooming. As well as celebrating the top 20′s third birthday this month, we played hosts to a court case for better healthcare media materials, which raised fascinating insight into the collaborative [...]
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Health media materials in the dock verdict guilty
Posted on 29. Apr, 2010 by phaedrus.
On the 21st of April 2010, at Brown’s Courtroom in Covent Garden, Aurora played host to the first court case of its kind, placing health media materials in the dock, and asking a specialist jury of UK health journalists to reach a verdict. With Judge Jacqui Thornton presiding over the court, Daily Mail Medical Correspondent, [...]
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Cutting through with a powerful message?
Posted on 27. Apr, 2010 by neilcrump.
Is it just me or do other people get excited when a parcel comes through the post? I regularly have parcels of online purchased goodies arrive at our work home in Bayham Street, Camden, and like a small child on their birthday I get almost as excited about other people’s cardboard wrapped surprises as ones [...]
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Health media materials under the gavel tonight! 06.30 pm, Brown’s, St martin’s Lane. Follow events on Twitter!
Posted on 21. Apr, 2010 by NW1er.
The quality of health media materials provided to journalists are under the gavel in a court-room type drama at Brown’s Court Room tonight from 6.30 pm. Communications consultant and former health editor at The Sun, Jacqui Thornton, is presiding over proceedings as Judge. Experts giving evidence include Jenny Hope, medical correspondent at the Daily Mail, [...]
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Berlin base camp for social media bods!
Posted on 15. Apr, 2010 by NW1er.
Two and a half weeks ago, I was fortunate enough to attend a meeting of minds in Berlin, where those involved with the until-now Twitter-based group, Healthcare Social Media Europe (#hcsmeu), met in person to debate some key issues relating to social media and healthcare. I’ve been busily scribbling down the insights on this for [...]
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Healthcare media materials – could we do better?
Posted on 08. Apr, 2010 by Ze Frollein.
We are inviting all industry communications and marketing executives, medics and signatories to attend our exclusive evening event at Brown’s Court house in central London on Wednesday 21 April 2010 from 18:30 – 19:45. We will hear from our high-profile journalist jury about what compelling media materials look like and how to make them both [...]
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Bacon’s back
Posted on 06. Apr, 2010 by phaedrus.
Having conveyed some guilt in my recent post, ‘Bacon on Test’, due to excess bacon consumption in the name of science, it happily all washed away one morning last week when my colleague, ‘Ze Frollein’, told me that “a fry-up is the best way to start your day”. Now, although it was April fool’s day, [...]
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Aurora top 20 – March 2010
Posted on 31. Mar, 2010 by phaedrus.
The weather in March has thankfully provided a bit of hope that summer is finally on the way. In fact, as a very long, cold winter comes to an end, we are being told that this summer may be one of the hottest ever, out scorching the record temperatures seen in 2003 in southern England [...]
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Under the gavel
Posted on 26. Mar, 2010 by Ze Frollein.
A (court) case for better healthcare media relations All of us working in the healthcare communication industry have probably come across some press materials that left us wondering about the meaning of important-sounding words, jargon and highly medical terms lined up throughout the document resulting in a yawn-inducing response. Often, they may match the content [...]
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Be brave
Posted on 25. Mar, 2010 by NW1er.
I was travelling down to south London at the weekend (weird, I know) and found myself absorbing the tube advertising, which I typically rarely see because I cycle to work. Walking along in my semi dazed state, I was struck by the word ‘coochie’, which appeared in a giant purple font. Not believing my eyes, [...]
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Americans move one step closer to healthcare for all
Posted on 22. Mar, 2010 by Handbaglady.
The USA moved one step closer this week to healthcare for all, (despite no Republican support(!) with the approval of President Obama’s 10 year health reform bill. This is fantastic news for the estimated 32 million uninsured Americans and also for Obama himself but what does this mean for the pharmaceutical industry as a whole? [...]
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Bucking the trends in healthcare communications
Posted on 18. Mar, 2010 by Claire.
I recently read the excellent and enlightening HCA report ‘Five Years of Change in Healthcare Communications’. On first glance it appeared to paint a bleak picture of the way the healthcare communications industry is changing: Stricter regulations are making our business more challenging in terms of creativity and meeting business objectives; agencies are having to [...]
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Popping Postie
Posted on 08. Mar, 2010 by PR Mum.
The Postie will be delighted to read the news that the Government plans to provide break-dancing lessons for children as young as four in a drive against obesity. He has already taught the big rotter some basic breaking and popping moves, which she plans to show-off at the forthcoming school disco. He is also working [...]
