Aurora is turning green…
Posted on 08. Mar, 2010 by phaedrus.
…but we are neither sick nor envious. Quite the opposite in fact, we are healthy and happy to be making good progress with our sustainable business initiative, having received ‘going green’ status from the Camden Climate Change Alliance who provide an excellent free service to small businesses in Camden. And, while envy can be defined [...]
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Aurora top 20 – February 2010
Posted on 04. Mar, 2010 by Alchemist.
Well, what a miserable month for weather February’s been! With snow blizzards causing chaos for drivers across the country, and the apparent monsoon season we’ve seen over the past week or so, we at Aurora are certainly looking forward to the arrival of Spring. At least we had an excuse to indulge in a pancake [...]
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Naps not nappies
Posted on 02. Mar, 2010 by PR Mum.
I re-discovered sleep during the half term holidays, as the rotters were handed over to their grandparents during a hostage transfer at a Little Chef service station. They got to enjoy a week in the country with their much-loved grandparents and we got a week off from being parents; free to go out and sleep [...]
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Bacon on test
Posted on 18. Feb, 2010 by phaedrus.
As someone who often resorts to the easy, timesaving and gratifying (if unhealthy) breakfast solution of the local cafe fried bacon and egg sandwich, I have decided to justify this little vice by turning it into a scientific study designed to improve public welfare. If, at the very least, I make myself sick of this [...]
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How Confident Are You?
Posted on 12. Feb, 2010 by chiantichiara.
A man I’ve never met before walks into a bar and says to me, “I bet I can guess when your birthday is.” Now I’m not much of a gambler, but bearing in mind he’s only got a 1 in 365 chance of getting it right, I might wager £10 that he can’t do it. [...]
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Aurora top 20 – January 2010
Posted on 05. Feb, 2010 by phaedrus.
Happy belated new decade! While the top 20 had a Christmas break, our little elves were still busy reading all the health news and analysing the data, so here is the first top 20 analysis of the year. If you want to view the full newsletter, click here. The chart for January has seen some [...]
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No shortcuts
Posted on 29. Jan, 2010 by Claire.
As usual for this time of year, I am trying to lose weight. I don’t like to call it a New Year’s resolution but something about a new year makes me want to start working on my new, healthier lifestyle. I’ll admit I have found it difficult this month. My stomach might feel empty but [...]
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Social media with a conscience
Posted on 27. Jan, 2010 by Handbaglady.
The response to the Help Haiti appeal has been a truly global phenomenon – the help, money and support for the stricken country has flooded in from all around the world. Nobody could fail to be moved by the media images including stories of hope and human endurance which have flashed onto our television screens [...]
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2010 starts with global growth: GLOBALHealthPR expands Eurasia presence
Posted on 04. Jan, 2010 by Handbaglady.
Further to last year’s new additions, Aurora’s international network, GLOBALHealthPR, the largest independent public relations organisation dedicated exclusively to health and medical communications worldwide, has announced a further expansion, this time in Eurasia by welcoming Optimum Brand in Turkey (www.optimumbrand.com) and Mediamedic Communications (www.mediamedichealth.com) in India. With both Optimum Brand and Mediamedic, GLOBALHealthPR amplifies its [...]
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A Christmas Whine
Posted on 21. Dec, 2009 by phaedrus.
As a healthcare communicator and tireless health news media monitor, I have developed a thick skin in response to some health, medical, pharma and science reporting, and an ability to cancel out Sunday’s “coffee gives you cancer” story with Monday’s “coffee cures your cancer” story, happily believing, on Tuesday, that coffee and cancer have no [...]
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Please sir, I want some more
Posted on 14. Dec, 2009 by neilcrump.
In Charles Dickens’s second novel his plucky young orphan hero Oliver Twist tells the workhouse Master, bowl in hand, that he wants “some more”. The incredulous Master exclaims “What?” and Oliver repeats his opener: “Please sir, I want some more”. As we all know from the story, all hell breaks loose and poor Oliver ends [...]
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Christmas spirit
Posted on 10. Dec, 2009 by PR Mum.
The rotters are full of Christmas spirit. Letters to Father Christmas have been sent and the postie’s (dad’s) best Arsenal socks set aside for their stockings. Their much loved dwarf fibre optic Christmas tree has been resurrected from the depths of the garden shed and drowned in lights and decorations. Today was the big rotters [...]
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The Brain Game
Posted on 02. Dec, 2009 by NW1er.
Writing this month’s Aurora top 20 got me thinking about mental health issues and how this is managed in the UK. A range of opinions and challenges exist in this area, making it a complicated one for all involved. Below I explore the topic in some more depth. Prevalence and approach In the year 2000 [...]
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Aurora top 20 – November 2009
Posted on 01. Dec, 2009 by phaedrus.
Winter is upon us! The cold nights are drawing in, the supermarket shelves are stocked with novelty chocolates, the over-eager are dishing out mince pies and Aurora is turning its attention to the final top 20 analysis of 2009. A month of movers and shakers, November saw nine re-entries punch into the chart. The year [...]
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Aurora top 20 – November 2009
Posted on 11. Nov, 2009 by phaedrus.
Winter is upon us! The cold nights are drawing in, the supermarket shelves are stocked with novelty chocolates, the over-eager are dishing out mince pies and Aurora is turning its attention to the final top 20 analysis of 2009. A month of movers and shakers, November saw nine re-entries punch into the chart. The year [...]
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Brand and deliver….
Posted on 11. Nov, 2009 by Ze Frollein.
We live in a branded world. These brands influence our decisions, inform our expectations, and, if they are good brands, add value. A brand that delivers creates advocates; a brand that disappoints can result in lifelong avoidance. So, with this power to be harnessed, the question is, in the pharmaceutical arena, what does branding actually [...]
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Aurora top 20 – October 2009
Posted on 06. Nov, 2009 by phaedrus.
The nights are drawing in, the clocks have gone back (or anti-clockwise to avoid confusion) and hats and scarves are at the ready as temperatures drop and cheeks become rosy. To keep warm and healthy this season, the Aurora team have lots of social jollities planned as well as a very busy working run-up to [...]
