Tag Archives: ABPI Code
We hate social media
Posted on 28. Jun, 2010 by NW1er.
Aurora understands why pharma might hate social media. Our ‘We Hate Social Media’ YouTube campaign launches today and sets out to show how hatred can be overcome and why the mantra of ‘we hate social media’ should be consigned to the bin of old ideas. Aurora wants to help pharma folk find the love for [...]
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Health media materials in the dock verdict guilty
Posted on 29. Apr, 2010 by phaedrus.
On the 21st of April 2010, at Brown’s Courtroom in Covent Garden, Aurora played host to the first court case of its kind, placing health media materials in the dock, and asking a specialist jury of UK health journalists to reach a verdict. With Judge Jacqui Thornton presiding over the court, Daily Mail Medical Correspondent, [...]
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Health media materials under the gavel tonight! 06.30 pm, Brown’s, St martin’s Lane. Follow events on Twitter!
Posted on 21. Apr, 2010 by NW1er.
The quality of health media materials provided to journalists are under the gavel in a court-room type drama at Brown’s Court Room tonight from 6.30 pm. Communications consultant and former health editor at The Sun, Jacqui Thornton, is presiding over proceedings as Judge. Experts giving evidence include Jenny Hope, medical correspondent at the Daily Mail, [...]
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Healthcare media materials – could we do better?
Posted on 08. Apr, 2010 by Ze Frollein.
We are inviting all industry communications and marketing executives, medics and signatories to attend our exclusive evening event at Brown’s Court house in central London on Wednesday 21 April 2010 from 18:30 – 19:45. We will hear from our high-profile journalist jury about what compelling media materials look like and how to make them both [...]
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Under the gavel
Posted on 26. Mar, 2010 by Ze Frollein.
A (court) case for better healthcare media relations All of us working in the healthcare communication industry have probably come across some press materials that left us wondering about the meaning of important-sounding words, jargon and highly medical terms lined up throughout the document resulting in a yawn-inducing response. Often, they may match the content [...]
