Tag Archives: aurora health pr
Aurora top 20, April 2013 news analysis
Posted on 10. May, 2013 by msoadmin.
With NHS staff, negligence and errors still high on the health agenda; this month also sees the arrival of two new entries to the Aurora top 20. As measles, mumps and rubella and children’s health join the ranks of our monthly news updates, this month the team is reminded about the importance of accurate data, [...]
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Aurora top 20, March 2013 news analysis
Posted on 28. Mar, 2013 by msoadmin.
We are surprised that weather-related illnesses haven’t been a trending topic in health news this month, as they’ve definitely been a topic of conversation in the office. From the surprise 16 degree day at the beginning of March, to the current arctic conditions, sniffling has spread like wild fire through the Aurora office. But fear [...]
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Patient information leaflets. What does the future hold?
Posted on 07. Mar, 2013 by AnyNoise.
When you pick up a prescription, do you read that small folded leaflet on strange semi-see-through paper that comes inside the packet? No? Me neither, but obviously, you should. Those patient information leaflets (PILs) have been a legal requirement in the UK since 1999 and are seen as an integral part of ensuring patients take [...]
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New NHS = new tactics for pharma
Posted on 07. Mar, 2013 by musicman.
From 1 April the structure in which the NHS buys services will change significantly. All players in the healthcare sector are fully aware of this milestone but many are still unsure about the level to which it will affect their business. For the pharmaceutical industry, it raises new challenges but also new opportunities. Unfortunately, getting [...]
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Aurora top 20, February 2013 news analysis
Posted on 06. Mar, 2013 by msoadmin.
Having recently returned to work after having a baby, I was interested to see how the health media environment has changed in the year I have been busy in nappy land. It’s been a while since I reviewed the health news in depth…during the last year I am not ashamed to say that my priority [...]
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Aurora top 20, January 2013 news analysis
Posted on 21. Feb, 2013 by msoadmin.
With all the fun and frolics of December festivities we didn’t distribute the top 20 last month but fear not, we have still been busy bees reviewing the news for you. So what are we waiting for? Let’s see what’s been happening in January. If the Aurora top 20 has been forwarded to you by [...]
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Working with the NHS is integral to the sustainability of pharmaceutical companies. But who is the NHS?
Posted on 05. Feb, 2013 by musicman.
I listened to an interesting webinar last week set up by PM Society. Dr Neil Fraser, Head of Long-Term Conditions at NHS Rushcliffe CCG and a GP in East Leake, Nottinghamshire and Kevin Blakemore, NHS Partnership Manager at ABPI, discussed joint working from both a NHS and pharma perspective and how they can best work [...]
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Will the public ever accept that local hospital reconfiguration is for the greater good?
Posted on 25. Jan, 2013 by musicman.
To close or not to close, that is the question that many commissioners across the land are seriously considering as they look to reconfigure health services in local communities. It is nothing new and for many years NHS professionals have known that the current district general hospital model isn’t sustainable. So what’s different this time? [...]
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Aurora top 20, November 2012 news analysis
Posted on 13. Dec, 2012 by msoadmin.
Winter is finally here and the Aurora team has unpacked cosy scarves and winter coats to fend off the cold. It looks like a long winter for the NHS too as four of the top six spots are occupied by stories of negligence, social care challenges and recruitment issues. Private healthcare re-entered the tables this [...]
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Is my healthcare system better than your healthcare system?
Posted on 26. Nov, 2012 by photohead.
Not too long ago, musicman posted the question – Where is Jeremy Hunt and what is he doing? One can only hope, as Michael Portilo claimed, that Jeremy is a ‘doer’ not a thinker, and that he is pushing the reforms through quietly in the background. Only time will tell what he has been up [...]
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Aurora top 20, October 2012 news analysis
Posted on 08. Nov, 2012 by msoadmin.
It may not come as a surprise that the NHS continues to dominate the health news and not in a good way. A record breaking half of the top 20 topics this month are NHS-specific and it makes for some sad reading as Trusts around the country continue to get a hammering for all sorts [...]
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Aurora top 20, September 2012 news analysis
Posted on 02. Oct, 2012 by msoadmin.
We’re all feeling a little melancholic in the aftermath of the Olympics and Paralympics but it’s not all bad. One recent study showed that the Games have done wonders for boosting morale in the workplace. So, as the nights draw in and the weather turns, let’s keep our inner torch burning! As usual the NHS [...]
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More Aurora awards success
Posted on 26. Sep, 2012 by Theatre buff.
Following our success scooping two Communiqué awards back in July, we are delighted to be on the shortlists for three more awards – all of which are for agencies from all industry sectors. At the PR Week Awards in October, Aurora is a finalist for the Specialist Consultancy of the Year award and at the [...]
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Aurora top 20, August 2012 news analysis
Posted on 18. Sep, 2012 by admin.
Well, it’s been quite a Summer! Our guess is that it would be easier to beat Usain Bolt in the 100 metre sprint, while doing the ‘Mobot’, than it would to find somebody who hasn’t been inspired in some way by the athletes who participated in the 2012 games. Perhaps our recent focus on such [...]
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Aurora top 20, June 2012 news analysis
Posted on 04. Jul, 2012 by admin.
As the sporting events in Stratford approach and with the anticipation of more people pouring into London, businesses in the city should have a plan in place to deal with busier tubes, trains and buses. During a normal summer, London has about five million visitors, this summer, three million more are expected! We hope most [...]
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The media’s impact on disease screening
Posted on 22. Jun, 2012 by DiscoDave.
This week, it was revealed that Jack Osbourne, son of Sharon and Ozzy Osbourne, has been diagnosed with multiple sclerosis (MS), a complex neurological condition that affects 100,000 people in the UK. We know that when a celebrity is diagnosed with a health condition it can give rise to a surge in people visiting their [...]
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Aurora top 20, May 2012 news analysis
Posted on 29. May, 2012 by admin.
While the weather continues to play games with us, ‘The Games’ have grabbed our attention and excitement during May. With the arrival of the Olympic flame in Cornwall and the 70-day relay around the country, the London 2012 Games strive to win the battle for newspaper headlines and securing column inches – obviously only for the [...]
