Tag Archives: Branding
Prodigal daughter
Posted on 14. Oct, 2011 by neilcrump.
I am delighted to let our reader know that Aurora re-establishes its 100% staff retention rate after six years with the return of Carolin Prasmo. After an 18 month stint at Virgo, she rejoins us as a senior account manager. Alongside international account work, she will lead our branding practice. I cannot tell you how [...]
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Brand and deliver….
Posted on 11. Nov, 2009 by Ze Frollein.
We live in a branded world. These brands influence our decisions, inform our expectations, and, if they are good brands, add value. A brand that delivers creates advocates; a brand that disappoints can result in lifelong avoidance. So, with this power to be harnessed, the question is, in the pharmaceutical arena, what does branding actually [...]
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Who’s got the Blues?
Posted on 23. Mar, 2009 by Ze Frollein.
A recent story in The Sun reported a strong connection between colours and their impact on our health. Colours can affect our memory, mental agility, reaction times and even our physical strength, according to researchers at the University of Essex. Interestingly, it was found that a vibrant red can increase a person’s confidence and may [...]
