campaigns we love « Aurora Comms Blog

Ethically gamified

Posted on 13. Oct, 2011 by NW1er.

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Digipharm was a fortnight ago and the Aurora team attended across all three days. Speaking to the team, and reading online, I heard mixed reviews of the meeting. While certain sections of the agenda stood out as exciting, innovative and thought provoking, others were reported to re-tread old ground in quite an uninteresting way. Now [...]

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Wordless Wednesday: look familiar?

Posted on 28. Sep, 2011 by CuriousScientist.

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BA 2011 – To fly, to serve. It runs through everything we do Aurora 2008 – Your vision, our focus, through and through And whilst we have you, here’s a reminder of our newest advert. Eat your heart out BA. Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Buzz it up Share on Linkedin [...]

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Old Spice, New Spice, and a great copycat

Posted on 17. Jul, 2010 by neilcrump.

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One of the most popular viral campaigns to date is weaving its magic all over the internet. It sparked conversation at the #hcsmeu tweet-up yesterday and followed up a discussion about healthcare communications and viral campaigns that the group had a few weeks ago (which I wrote up in this blog post). The campaign du [...]

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Excellent new TV advert from Cancer Research UK

Posted on 11. Jul, 2010 by neilcrump.

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Just got an email from Cancer Research UK to let me know that they have a new advert that will air first in the break during Coronation Street (a popular soap here in the UK) on Monday 12 July. On the charity’s blog post about the ad they ask for feedback on the advert and how [...]

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The incurable optimist cuts through to a somewhat desensitised heart

Posted on 28. Jun, 2010 by NW1er.

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Art is often used in healthcare communications to engage patients and those close to them to about health conditions. Quite often, we humans find it easier to show our emotions in a non-verbal form. Over the last two decades, members of the Aurora team have put exhibitions on at the Serpentine Gallery in London and [...]

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World Cup fever begins in Camden

Posted on 23. May, 2010 by neilcrump.

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The World Cup is back and last Friday saw Team Aurora draw our teams in a sweepstake. Our office is full of football lovers and even those not all that bothered by football (like me) will be drawn in. This brilliant Nike advert sums up beautifully what the World Cup is all about. This is [...]