Tag Archives: engagement
Posted on 07. Mar, 2013 by musicman.
From 1 April the structure in which the NHS buys services will change significantly. All players in the healthcare sector are fully aware of this milestone but many are still unsure about the level to which it will affect their business. For the pharmaceutical industry, it raises new challenges but also new opportunities. Unfortunately, getting [...]
Understanding the benefit of patient involvement in service redesign – will the NHS ever really get it right?
Posted on 06. Mar, 2013 by musicman.
The next year or so in the NHS is going to be as challenging as it ever has been. Gone are the days of year-on-year budget increases. We are in a period of reduced budgets as the NHS looks to save £20bn by 2015 and increased demand due to an aging population. At the same [...]
Working with the NHS is integral to the sustainability of pharmaceutical companies. But who is the NHS?
Posted on 05. Feb, 2013 by musicman.
I listened to an interesting webinar last week set up by PM Society. Dr Neil Fraser, Head of Long-Term Conditions at NHS Rushcliffe CCG and a GP in East Leake, Nottinghamshire and Kevin Blakemore, NHS Partnership Manager at ABPI, discussed joint working from both a NHS and pharma perspective and how they can best work [...]
Posted on 13. Oct, 2011 by NW1er.
Digipharm was a fortnight ago and the Aurora team attended across all three days. Speaking to the team, and reading online, I heard mixed reviews of the meeting. While certain sections of the agenda stood out as exciting, innovative and thought provoking, others were reported to re-tread old ground in quite an uninteresting way. Now [...]
Posted on 23. Aug, 2011 by chiantichiara.
While the dust is settling on Tottenham, Clapham, Hackney, Brixton and the other areas worst hit by the recent riots, the public debate as to how we got to where we are today, and what can be done about it, still rages on. I remember saying to my boyfriend, as we watched the events unfold [...]
Posted on 15. Jul, 2011 by balletfanatic.
…where every doctor and every patient realises that they are partners in providing the best healthcare solution for the individual. At the recent Doctors 2.0 & You meeting, in Paris, it was revealed by Denise Silber, Basil Strategies, that just 31% of doctors globally currently see patients as partners in their own care. However the [...]
Posted on 26. May, 2011 by NW1er.
Social Framework was launched exactly one week ago at GLOBALhealthPR’s first international healthcare social media summit (#IHSMS) in Washington DC. A recording of the live web stream can be viewed here. Social Framework is a culmination of our network’s expertise in, and understanding of, social media for healthcare. It is a methodology for identifying ways to work [...]
Posted on 06. Apr, 2011 by neilcrump.
Friday last week saw the publication of the PMCPA informal guidance for use of digital channels. It is straightforward and neat guidance which makes it clear what we have always known: have a clear distinction between information and promotion, and ensure your intent is good. The guidance gets a KISS* from me. The pioneer [...]
Posted on 16. Feb, 2011 by balletfanatic.
This month’s issue of Pharmaceutical Marketing contains an article by Aurora that delves into the ‘upskilling’ argument about the pharmaceutical industry and social media. Aaron Pond, our digital lead, suggests that the issue is being ‘over cooked’ and focus should be placed on empowering internal teams, using new technologies smartly and ensuring that the social [...]
Posted on 28. Jun, 2010 by NW1er.
Aurora understands why pharma might hate social media. Our ‘We Hate Social Media’ YouTube campaign launches today and sets out to show how hatred can be overcome and why the mantra of ‘we hate social media’ should be consigned to the bin of old ideas. Aurora wants to help pharma folk find the love for [...]
Posted on 03. May, 2010 by neilcrump.
To fake anything in the health arena (even with clear disclaimers), especially a product or service of real health benefit, is just dumb and unlikely to work. In this case the proof is in the number of ‘likes’, of which there are 57 today, hardly a rip roaring success! At 12:30 CET on 1 May [...]
Posted on 15. Apr, 2010 by NW1er.
Two and a half weeks ago, I was fortunate enough to attend a meeting of minds in Berlin, where those involved with the until-now Twitter-based group, Healthcare Social Media Europe (#hcsmeu), met in person to debate some key issues relating to social media and healthcare. I’ve been busily scribbling down the insights on this for [...]
Posted on 27. Jan, 2010 by Handbaglady.
The response to the Help Haiti appeal has been a truly global phenomenon – the help, money and support for the stricken country has flooded in from all around the world. Nobody could fail to be moved by the media images including stories of hope and human endurance which have flashed onto our television screens [...]
Posted on 19. Aug, 2009 by neilcrump.
The cover story of August’s Pharmaceutical Marketing is entitled ‘Small Steps’. It’s a really smart status update article about web 2.0 engagement by the pharma industry. Chris Ross asked our very own NW1er for Aurora’s perspective on the way the (track and) field of social media use is shaping up. As pointed out in the [...]
Posted on 11. Jun, 2009 by neilcrump.
The pharmaceutical trade press here in the UK is ablaze with feature articles and commentary on web 2.0 at the moment. Even our very own Aurora NW1er wrote an article for the May issue of PharmaTimes,* as well as writing about web 2.0 on everyone’s favourite blog [:+)]. Our own Phaedrus has also posted recently [...]