Tag Archives: evaluation
Revisiting the value of PR
Posted on 21. Oct, 2009 by Handbaglady.
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When it comes to looking for the best use of marketing budgets, the research is clear and even intuitive — public relations is a more cost-effective and credible vehicle than direct-to-consumer marketing. “We are still struggling to overcome the worst ever global financial and economic crisis since the founding of the United Nations more than [...]
