Tag Archives: Healthcare Communications Association
Posted on 24. Oct, 2011 by neilcrump.
Oh the dreaded ‘P’ word, ‘Perfect’ such a hard thing to attain and then you add in ‘Pitch’ and you have a recipe for heartache in which four (or more) plucky teams respond to a brief, work for hours on end to see if they can be the ideal suitor. So well done to the [...]
Posted on 18. Mar, 2010 by Claire.
I recently read the excellent and enlightening HCA report ‘Five Years of Change in Healthcare Communications’. On first glance it appeared to paint a bleak picture of the way the healthcare communications industry is changing: Stricter regulations are making our business more challenging in terms of creativity and meeting business objectives; agencies are having to [...]
Posted on 10. Feb, 2009 by neilcrump.
‘The Changing Shape of Healthcare Communications’ report published by the Healthcare Communications Association (HCA) identified four drivers that are leading to diversification in practice; namely, economic pressures, political climate, a changing regulatory environment and pharmaceutical industry reputation. The report identifies that we are moving towards a much broader definition of communications that goes beyond classical [...]