Tag Archives: issues management
Social media preparedness learning from the “Deepwater Horizon Incident”
Posted on 11. Jun, 2010 by phaedrus.
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British Petroleum (BP) is pumping $50 million into their campaign to rebuild their reputation in the aftermath of the recent oil spillage in the Gulf of Mexico. BP is using online methods, purchasing Google ad words, “oil” and “spill”, to direct as many internet browsers as possible to their website, which has been overhauled to [...]
