Tag Archives: marketing
Posted on 07. Mar, 2013 by Sangeeta Patil.
‘Patient empowerment’ is a very commonly used phrase. It is often discussed in relation to the vast amounts of information available online creating a power shift back to a patient that is now both more informed and more powerful. Consensus is certainly evident around the balance change in the doctor-patient relationship. However, the focus on [...]
Posted on 21. Feb, 2013 by photohead.
Traditionally in marketing, marketers group people into segments with distinctive similarities, i.e. age group, gender, location, lifestyle, occupation, etc. The purpose of this is to break the market in to smaller segments, thus enabling marketers to create targeted campaigns that resonate with that group; this is because people in a particular segment have similar behavioural [...]
Posted on 02. Jan, 2013 by NW1er.
It’s often asserted that the NHS Constitution is formed from a utilitarian base. In simple terms, this would mean that the ethical decision making framework used by NHS employees is to provide the greatest benefit for the greatest number of people. But there is a tension between this moral framework and the founding principles of [...]
Posted on 04. Dec, 2012 by Ze Frollein.
It’s not quite time for the Oscars yet, however, we are delighted to roll out the red carpet for the refreshed Aurora branding. Following a year that saw Aurora evolve and grow, win some of the most prestigious industry awards and work with industry-leading clients, it was time to also give our company brand a [...]
Posted on 03. Dec, 2012 by NW1er.
Have you ever felt like you are participating in a brand strategic or tactical planning process that lacks real meaning or that the pitch you are working on is going in the wrong direction? I have. I am sure we all have. And why does this happen? Habitual behaviour, that’s the answer. “Let’s conduct a SWOT”, [...]
Posted on 16. Feb, 2011 by balletfanatic.
This month’s issue of Pharmaceutical Marketing contains an article by Aurora that delves into the ‘upskilling’ argument about the pharmaceutical industry and social media. Aaron Pond, our digital lead, suggests that the issue is being ‘over cooked’ and focus should be placed on empowering internal teams, using new technologies smartly and ensuring that the social [...]
Posted on 27. Apr, 2010 by neilcrump.
Is it just me or do other people get excited when a parcel comes through the post? I regularly have parcels of online purchased goodies arrive at our work home in Bayham Street, Camden, and like a small child on their birthday I get almost as excited about other people’s cardboard wrapped surprises as ones [...]
Posted on 25. Mar, 2010 by NW1er.
I was travelling down to south London at the weekend (weird, I know) and found myself absorbing the tube advertising, which I typically rarely see because I cycle to work. Walking along in my semi dazed state, I was struck by the word ‘coochie’, which appeared in a giant purple font. Not believing my eyes, [...]
Posted on 11. Nov, 2009 by Ze Frollein.
We live in a branded world. These brands influence our decisions, inform our expectations, and, if they are good brands, add value. A brand that delivers creates advocates; a brand that disappoints can result in lifelong avoidance. So, with this power to be harnessed, the question is, in the pharmaceutical arena, what does branding actually [...]