Tag Archives: Media relations
Posted on 18. Feb, 2013 by cowsdrinkmilk.
Dr Ben Goldacre delivered a public lecture at the London School of Economics recently, after his recent and ongoing campaign coinciding with his book ‘Bad Pharma’, published primarily to expose ‘hidden clinical trial results’ within the pharmaceutical industry. It was a good opportunity to hear it directly from the horse’s mouth and identify how we, [...]
Posted on 22. Jun, 2012 by DiscoDave.
This week, it was revealed that Jack Osbourne, son of Sharon and Ozzy Osbourne, has been diagnosed with multiple sclerosis (MS), a complex neurological condition that affects 100,000 people in the UK. We know that when a celebrity is diagnosed with a health condition it can give rise to a surge in people visiting their [...]
Posted on 29. Apr, 2010 by phaedrus.
On the 21st of April 2010, at Brown’s Courtroom in Covent Garden, Aurora played host to the first court case of its kind, placing health media materials in the dock, and asking a specialist jury of UK health journalists to reach a verdict. With Judge Jacqui Thornton presiding over the court, Daily Mail Medical Correspondent, [...]
Health media materials under the gavel tonight! 06.30 pm, Brown’s, St martin’s Lane. Follow events on Twitter!
Posted on 21. Apr, 2010 by NW1er.
The quality of health media materials provided to journalists are under the gavel in a court-room type drama at Brown’s Court Room tonight from 6.30 pm. Communications consultant and former health editor at The Sun, Jacqui Thornton, is presiding over proceedings as Judge. Experts giving evidence include Jenny Hope, medical correspondent at the Daily Mail, [...]
Posted on 08. Apr, 2010 by Ze Frollein.
We are inviting all industry communications and marketing executives, medics and signatories to attend our exclusive evening event at Brown’s Court house in central London on Wednesday 21 April 2010 from 18:30 – 19:45. We will hear from our high-profile journalist jury about what compelling media materials look like and how to make them both [...]
Posted on 26. Mar, 2010 by Ze Frollein.
A (court) case for better healthcare media relations All of us working in the healthcare communication industry have probably come across some press materials that left us wondering about the meaning of important-sounding words, jargon and highly medical terms lined up throughout the document resulting in a yawn-inducing response. Often, they may match the content [...]
Posted on 04. Mar, 2010 by Alchemist.
Well, what a miserable month for weather February’s been! With snow blizzards causing chaos for drivers across the country, and the apparent monsoon season we’ve seen over the past week or so, we at Aurora are certainly looking forward to the arrival of Spring. At least we had an excuse to indulge in a pancake [...]
Posted on 05. Feb, 2010 by phaedrus.
Happy belated new decade! While the top 20 had a Christmas break, our little elves were still busy reading all the health news and analysing the data, so here is the first top 20 analysis of the year. If you want to view the full newsletter, click here. The chart for January has seen some [...]
Posted on 21. Dec, 2009 by phaedrus.
As a healthcare communicator and tireless health news media monitor, I have developed a thick skin in response to some health, medical, pharma and science reporting, and an ability to cancel out Sunday’s “coffee gives you cancer” story with Monday’s “coffee cures your cancer” story, happily believing, on Tuesday, that coffee and cancer have no [...]
Posted on 14. Dec, 2009 by neilcrump.
In Charles Dickens’s second novel his plucky young orphan hero Oliver Twist tells the workhouse Master, bowl in hand, that he wants “some more”. The incredulous Master exclaims “What?” and Oliver repeats his opener: “Please sir, I want some more”. As we all know from the story, all hell breaks loose and poor Oliver ends [...]
Posted on 06. Nov, 2009 by phaedrus.
The nights are drawing in, the clocks have gone back (or anti-clockwise to avoid confusion) and hats and scarves are at the ready as temperatures drop and cheeks become rosy. To keep warm and healthy this season, the Aurora team have lots of social jollities planned as well as a very busy working run-up to [...]
Posted on 02. Oct, 2009 by phaedrus.
As we experience a very welcome final blast of summer sunshine, the end of September marks the shift into Autumn and, with the start of new school and university terms and the onset of colder weather and darker nights, a season of new and different health issues for everyone, including the media, to deal with. [...]
Posted on 01. Sep, 2009 by Handbaglady.
Congratulations to the England cricket team for winning the Ashes series. After working on a cricket-themed disease awareness campaign throughout the summer, the Aurora team has been following the action avidly and for some in the office, with a new found interest. It’s always lovely to beat the Aussies! Movers and Shakers The summer is [...]
Posted on 05. Aug, 2009 by Handbaglady.
First we had mad cow disease, then bird flu and now swine flu. What is this, farmageddon? While of course it is a serious health concern for those affected, we thought a light-hearted opener might be just the tonic to counter the doom and gloom of swine flu stories that have, once again, dominated every [...]
Posted on 01. Apr, 2009 by Handbaglady.
The Aurora team is loving the Spring vibe as we move into April – the hour has gone forward so when we leave the office we can enjoy a stroll home in the light. We are looking forward to shedding our multiple layers of clothing, heavy Winter coats and having a drink outside in a [...]
Posted on 03. Mar, 2009 by phaedrus.
February, as ever, brings us St Valentine’s Day and everyone in the Aurora office has been feeling the love since the birth of our new I love PR campaign. But matters of the heart are not the only ones with which we are concerned. We keep an eye on all areas of anatomical and mental [...]