Tag Archives: media
Posted on 07. Mar, 2013 by Emma.
Reporting the facts and figures of new medicine data is all very well, but what does it really mean? Having worked on a variety of media campaigns I can safely say in my opinion that the patient voice is of most importance. The perspective of the person actually affected by the news can convey the [...]
Posted on 20. Dec, 2012 by PR Mum.
An email popped into my inbox this morning that got me thinking. It was a short article highlighting the change in status of bloggers. Five years ago, bloggers were not considered to be journalists, and were not treated as such by media relations professionals. The article noted that this notion holds little weight today, as [...]
Posted on 08. Nov, 2012 by balletfanatic.
Like many others my commute is the perfect time to catch-up on the news and last week I read about a new app, Summly created by a 17-year old. I thought this might be the solution to getting all the news quickly without eating up my data allowance. I already had Google Currents but like [...]
Posted on 28. Oct, 2010 by msoadmin.
October has come and gone and 2010 seems to be racing past in record time. Temperatures have really dropped in the last few days and the Aurora heaters have been working overtime to keep us cosy at work. We are all looking forward to Hallowe’en and bonfire night in the next couple of weeks, and [...]
Posted on 28. Oct, 2010 by Emma.
During my lunch break yesterday, instead of looking at my various favourite news (and gossip) websites, Google Reader and Twitter for an update on what was going on in the world, I decided to pick up a copy of the Independent’s new ‘i’ newspaper, launched yesterday and described as, ‘a new kind of paper’, which [...]
Posted on 24. Aug, 2010 by phaedrus.
August has been a varied month, both in terms of weather and UK health news. While we can hear the rain outside the office, the Aurora team have all spent some glorious sunny days in delightful ways this month, and enjoyed an interesting mix of health-related news stories. We hope you had a good Bank [...]
Posted on 30. Jun, 2010 by phaedrus.
What great weather we’ve been having! Even Glastonbury got showered in sun at the weekend, which is almost unheard of. The Aurora office has been hot stuff in June too, both with the heat and with buzzy activity all round. We’ve launched our summer campaign, a YouTube channel called We Hate Social Media, with some [...]
Posted on 04. Jun, 2010 by neilcrump.
As May becomes June, and we all get ready for the summer, 2010 seems to be rocketing along at a formidable pace. Aurora welcomes Emma, a new member of our team this month, which is an exciting development at an exciting time of year. We are all geared up for the World Cup Finals, with [...]
Posted on 08. Mar, 2010 by PR Mum.
The Postie will be delighted to read the news that the Government plans to provide break-dancing lessons for children as young as four in a drive against obesity. He has already taught the big rotter some basic breaking and popping moves, which she plans to show-off at the forthcoming school disco. He is also working [...]
Posted on 02. Mar, 2010 by PR Mum.
I re-discovered sleep during the half term holidays, as the rotters were handed over to their grandparents during a hostage transfer at a Little Chef service station. They got to enjoy a week in the country with their much-loved grandparents and we got a week off from being parents; free to go out and sleep [...]
Posted on 10. Dec, 2009 by PR Mum.
The rotters are full of Christmas spirit. Letters to Father Christmas have been sent and the postie’s (dad’s) best Arsenal socks set aside for their stockings. Their much loved dwarf fibre optic Christmas tree has been resurrected from the depths of the garden shed and drowned in lights and decorations. Today was the big rotters [...]
Posted on 08. Sep, 2009 by PR Mum.
The summer holidays are officially over. Mums and dads made a collective sigh of relief yesterday morning as their little darlings were ushered towards the school gates for the first day of the autumn term. The seven week holiday flew by much quicker than I expected and much fun was had by all. The big [...]
Posted on 30. Jul, 2009 by PR Mum.
The Communiqué Awards have recognised and rewarded excellence in healthcare communications since 1998 and have become a highlight in the industry calendar. Entering the Awards for the first time, we were thrilled to be shortlisted as a finalist in three out of three categories: Best International PR Campaign, Best Small Consultancy and Young Achiever of [...]
Posted on 24. Jul, 2009 by PR Mum.
It’s nearly the end of the first week of the summer school holidays and I’m already exhausted after three days with the rotters. With another six long weeks to go, I was pleased to hear that children who run around all day fall asleep faster and have a better night’s rest. A study of more [...]
Posted on 23. Jun, 2009 by PR Mum.
The number of UK cases of swine flu has topped 2,500 and primary care trusts are to set up antiviral drug distribution centres and swine flu testing clinics amid fears that the infection could spread out of control. The headlines recapture my attention as swine flu has arrived in Crouch End. One of the local [...]
Posted on 29. Apr, 2009 by PR Mum.
28 April 2009 The Easter school holiday was celebrated with an end of term concert. The theme was the four seasons and I took the morning off work to watch the big rotter dance around the stage as a giant leaf. She was a brilliant leaf and her best friend was a tree. All the [...]