Tag Archives: Social media
The Social Moon launches
Posted on 26. Oct, 2011 by neilcrump.
Hey there, Claire and I are delighted to announce the launch of The Social Moon, in which we are advising partners, which is led by our friend Alex Butler. As an agency we’ve always loved digital and social and we’ll be working collaboratively with The Social Moon to offer clients the best of the best in [...]
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Ethically gamified
Posted on 13. Oct, 2011 by NW1er.
Digipharm was a fortnight ago and the Aurora team attended across all three days. Speaking to the team, and reading online, I heard mixed reviews of the meeting. While certain sections of the agenda stood out as exciting, innovative and thought provoking, others were reported to re-tread old ground in quite an uninteresting way. Now [...]
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Cheryl Cole, smelly socks and social media’s fight against malaria
Posted on 05. Aug, 2011 by CuriousScientist.
As yet another celebrity falls victim to the News of the World (NOTW) phone hacking scandal, rumours had Cheryl Cole’s fans outraged when the news hit twitter last week that her phone may have been bugged when she hospitalised with malaria last year. Having contracted the disease during a trip to Africa following her split [...]
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I have a dream
Posted on 15. Jul, 2011 by balletfanatic.
…where every doctor and every patient realises that they are partners in providing the best healthcare solution for the individual. At the recent Doctors 2.0 & You meeting, in Paris, it was revealed by Denise Silber, Basil Strategies, that just 31% of doctors globally currently see patients as partners in their own care. However the [...]
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A snapshot from Doctors 2.0 and You
Posted on 28. Jun, 2011 by balletfanatic.
Gill here and this is my first blog post of a series inspired by the recent Doctors 2.0 & You conference that I attended last week in Paris. If you followed #doctors20 on twitter you might have noticed that I curated a tweet or two! So much was covered in the two days that I [...]
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ihsms in bite size chunks part one
Posted on 10. Jun, 2011 by neilcrump.
Following on from previous blog posts, we can now present to you the select video highlights from the first GLOBALHealthPR International Healthcare Social Media Summit (#IHSMS) that Neil and Aaron presented at three weeks ago. At the summit we demonstrated how our Social Framework™ methodology can be implemented to gain insight into social media discussions [...]
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Social Framework – a smart methodology
Posted on 26. May, 2011 by NW1er.
Social Framework was launched exactly one week ago at GLOBALhealthPR’s first international healthcare social media summit (#IHSMS) in Washington DC. A recording of the live web stream can be viewed here. Social Framework is a culmination of our network’s expertise in, and understanding of, social media for healthcare. It is a methodology for identifying ways to work [...]
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Formulating healthcare social media, internationally
Posted on 09. May, 2011 by NW1er.
“Digital conversation + smart listening = improved health”. It’s a big statement being made by our international network of healthcare communication agencies, GLOBALHealthPR (GHPR). But it’s one of aspiration grounded in understanding. The aspiration is that social media can be used to inform people about their health and empower healthy decision making. The understanding comes [...]
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Shall we just now get on with it…
Posted on 06. Apr, 2011 by neilcrump.
Friday last week saw the publication of the PMCPA informal guidance for use of digital channels. It is straightforward and neat guidance which makes it clear what we have always known: have a clear distinction between information and promotion, and ensure your intent is good. The guidance gets a KISS* from me. The pioneer [...]
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What exactly do we mean by Aurora’s engaging proposition?
Posted on 16. Feb, 2011 by balletfanatic.
This month’s issue of Pharmaceutical Marketing contains an article by Aurora that delves into the ‘upskilling’ argument about the pharmaceutical industry and social media. Aaron Pond, our digital lead, suggests that the issue is being ‘over cooked’ and focus should be placed on empowering internal teams, using new technologies smartly and ensuring that the social [...]
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Today’s paper acknowledges that today’s world is digital
Posted on 09. Feb, 2011 by NW1er.
Waiting for my train at Kentish Town this morning, I had 10 minutes to leisurely peruse The Times. Three news pieces and one feature really jumped out at me as evidence that the world has changed and social media is here to stay. It inspired me to continue to work with my clients to make [...]
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What the Quora?
Posted on 06. Jan, 2011 by NW1er.
I’d subconsciously registered the noise about Quora, a social media platform that has bubbled up into the social media mainstream and aims to be a “a continually improving collection of questions and answers created, edited, and organised by everyone who uses it”, at the start of the year but wasn’t spurred into investigative action until [...]
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Google is suing illegal online ‘pharmacies’
Posted on 22. Sep, 2010 by phaedrus.
If you thought policing the internet was a job too vast and impossible to imagine, think again. Where there’s a will, there’s a way and, with the interests of healthcare consumers and the pharmaceutical industry to bolster their efforts, Google has upped its game in the battle against illegal online sales of prescription drugs. As [...]
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Social media enabled GP practices
Posted on 26. Aug, 2010 by phaedrus.
In preparation for a recent visit to my new local GP in the London Borough of Camden, I decided to check opening hours and contact details online. I was surprised and interested to see that, alongside the usual information, user comments and ratings were displayed for my convenience. In fact, through the NHS Choices website, [...]
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Informed privacy decisions and informed openness
Posted on 14. Aug, 2010 by neilcrump.
Ed Purkins wrote a blog post a few weeks ago that has had my mind whirling. The post read: The author of a report which features the personal details of 100 million Facebook users says he released the information to highlight the privacy issues associated with social networking. This has received widespread media pick-up because [...]
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We hate social media bloopers
Posted on 04. Aug, 2010 by neilcrump.
In the making of our ‘We Hate Social Media’ videos the Aurora team had to put themselves in front of a camera… We put ourselves through this ‘ordeal’ because we believe that it is time for pharma companies to embrace social media with rigour and make a valuable contribution to the global health discussion that [...]
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Cut people some slack *please*
Posted on 29. Jul, 2010 by neilcrump.
Back in August last year I wrote a post about how we were at the ‘toddler’ stage for the use of social media by pharma companies and that a few elite athletes were starting to flex their muscles and show us what they are made of. So a year has passed and has much changed? [...]
