Tag Archives: Social media
Posted on 20. Dec, 2012 by PR Mum.
An email popped into my inbox this morning that got me thinking. It was a short article highlighting the change in status of bloggers. Five years ago, bloggers were not considered to be journalists, and were not treated as such by media relations professionals. The article noted that this notion holds little weight today, as [...]
Posted on 25. May, 2012 by balletfanatic.
I have just got back from my second annual trip to Doctors 2.0 & You conference in Paris and as I love a good word cloud I thought I would repeat last year’s exercise to see whether the conversations were different this year. This year over the conference there were 4,124 tweets on the #doctors20 [...]
Posted on 18. May, 2012 by photohead.
Listening to the social media landscape in the UK around World Malaria Day (25 April 2012) this year has shown that the ‘I’ in malaria is still barely existent; but there were some pockets of engaging content. On an international scope, I spotted a handful of people who took malaria personally. Progress may be slow, [...]
Posted on 24. Apr, 2012 by DiscoDave.
25 April marks World Malaria Day 2012, which aims to raise awareness of malaria control around the world. In the previous decade, deaths caused by malaria have been successfully reduced by a third in Africa, and up to 50% in 35 out of the 53 countries which are affected by malaria. Malaria is caused by [...]
Posted on 03. Apr, 2012 by balletfanatic.
Posted on 24. Feb, 2012 by balletfanatic.
I joined Pinterest at the weekend (more on that to come in a future blog post) which forced me to get Facebook Timeline sorted. The first thing I did with my Timeline was look back at my entire Facebook history from the day I joined on 22 February 2006 until now. Once I stopped reminiscing [...]
Posted on 26. Oct, 2011 by neilcrump.
Hey there, Claire and I are delighted to announce the launch of The Social Moon, in which we are advising partners, which is led by our friend Alex Butler. As an agency we’ve always loved digital and social and we’ll be working collaboratively with The Social Moon to offer clients the best of the best in [...]
Posted on 13. Oct, 2011 by NW1er.
Digipharm was a fortnight ago and the Aurora team attended across all three days. Speaking to the team, and reading online, I heard mixed reviews of the meeting. While certain sections of the agenda stood out as exciting, innovative and thought provoking, others were reported to re-tread old ground in quite an uninteresting way. Now [...]
Posted on 05. Aug, 2011 by Rebecca Crouch.
As yet another celebrity falls victim to the News of the World (NOTW) phone hacking scandal, rumours had Cheryl Cole’s fans outraged when the news hit twitter last week that her phone may have been bugged when she hospitalised with malaria last year. Having contracted the disease during a trip to Africa following her split [...]
Posted on 15. Jul, 2011 by balletfanatic.
…where every doctor and every patient realises that they are partners in providing the best healthcare solution for the individual. At the recent Doctors 2.0 & You meeting, in Paris, it was revealed by Denise Silber, Basil Strategies, that just 31% of doctors globally currently see patients as partners in their own care. However the [...]
Posted on 28. Jun, 2011 by balletfanatic.
Gill here and this is my first blog post of a series inspired by the recent Doctors 2.0 & You conference that I attended last week in Paris. If you followed #doctors20 on twitter you might have noticed that I curated a tweet or two! So much was covered in the two days that I [...]
Posted on 10. Jun, 2011 by neilcrump.
Following on from previous blog posts, we can now present to you the select video highlights from the first GLOBALHealthPR International Healthcare Social Media Summit (#IHSMS) that Neil and Aaron presented at three weeks ago. At the summit we demonstrated how our Social Framework™ methodology can be implemented to gain insight into social media discussions [...]
Posted on 26. May, 2011 by NW1er.
Social Framework was launched exactly one week ago at GLOBALhealthPR’s first international healthcare social media summit (#IHSMS) in Washington DC. A recording of the live web stream can be viewed here. Social Framework is a culmination of our network’s expertise in, and understanding of, social media for healthcare. It is a methodology for identifying ways to work [...]
Posted on 09. May, 2011 by NW1er.
“Digital conversation + smart listening = improved health”. It’s a big statement being made by our international network of healthcare communication agencies, GLOBALHealthPR (GHPR). But it’s one of aspiration grounded in understanding. The aspiration is that social media can be used to inform people about their health and empower healthy decision making. The understanding comes [...]
Posted on 06. Apr, 2011 by neilcrump.
Friday last week saw the publication of the PMCPA informal guidance for use of digital channels. It is straightforward and neat guidance which makes it clear what we have always known: have a clear distinction between information and promotion, and ensure your intent is good. The guidance gets a KISS* from me. The pioneer [...]
Posted on 16. Feb, 2011 by balletfanatic.
This month’s issue of Pharmaceutical Marketing contains an article by Aurora that delves into the ‘upskilling’ argument about the pharmaceutical industry and social media. Aaron Pond, our digital lead, suggests that the issue is being ‘over cooked’ and focus should be placed on empowering internal teams, using new technologies smartly and ensuring that the social [...]
Posted on 09. Feb, 2011 by NW1er.
Waiting for my train at Kentish Town this morning, I had 10 minutes to leisurely peruse The Times. Three news pieces and one feature really jumped out at me as evidence that the world has changed and social media is here to stay. It inspired me to continue to work with my clients to make [...]