Tag Archives: Social media
Social media enabled GP practices
Posted on 26. Aug, 2010 by phaedrus.
In preparation for a recent visit to my new local GP in the London Borough of Camden, I decided to check opening hours and contact details online. I was surprised and interested to see that, alongside the usual information, user comments and ratings were displayed for my convenience. In fact, through the NHS Choices website, [...]
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Informed privacy decisions and informed openness
Posted on 14. Aug, 2010 by neilcrump.
Ed Purkins wrote a blog post a few weeks ago that has had my mind whirling. The post read: The author of a report which features the personal details of 100 million Facebook users says he released the information to highlight the privacy issues associated with social networking. This has received widespread media pick-up because [...]
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We hate social media bloopers
Posted on 04. Aug, 2010 by neilcrump.
In the making of our ‘We Hate Social Media’ videos the Aurora team had to put themselves in front of a camera… We put ourselves through this ‘ordeal’ because we believe that it is time for pharma companies to embrace social media with rigour and make a valuable contribution to the global health discussion that [...]
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Cut people some slack *please*
Posted on 29. Jul, 2010 by neilcrump.
Back in August last year I wrote a post about how we were at the ‘toddler’ stage for the use of social media by pharma companies and that a few elite athletes were starting to flex their muscles and show us what they are made of. So a year has passed and has much changed? [...]
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More on why we hate social media
Posted on 02. Jul, 2010 by phaedrus.
The We Hate Social Media videos continued to roll out this week, covering the challenges faced by the pharmaceutical industry when engaging in social media. There are six videos here to view. Neil introduced the topic, then Claire spoke about appropriateness. Now Sian has covered regulations, Sarah discussed the risks involved, Aaron explored the issue [...]
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We hate social media
Posted on 28. Jun, 2010 by NW1er.
Aurora understands why pharma might hate social media. Our ‘We Hate Social Media’ YouTube campaign launches today and sets out to show how hatred can be overcome and why the mantra of ‘we hate social media’ should be consigned to the bin of old ideas. Aurora wants to help pharma folk find the love for [...]
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This month in Pharmaceutical Marketing
Posted on 15. Jun, 2010 by NW1er.
The latest issue of Pharmaceutical Marketing (PM) is a social-media bumper-fest. Leading with an inspiring article from Alex Butler at Janssen-Cilag, it also features an enlightening piece from Terry Gault, a diabetes patient who actively engages with social media and discusses the value of community support. Aurora also features, discussing why those in our industry [...]
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Social media preparedness learning from the “Deepwater Horizon Incident”
Posted on 11. Jun, 2010 by phaedrus.
British Petroleum (BP) is pumping $50 million into their campaign to rebuild their reputation in the aftermath of the recent oil spillage in the Gulf of Mexico. BP is using online methods, purchasing Google ad words, “oil” and “spill”, to direct as many internet browsers as possible to their website, which has been overhauled to [...]
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Virology in healthcare social media
Posted on 06. Jun, 2010 by neilcrump.
As Nike’s World Cup Writes the Future (WtF) campaign, which Aurora loves, continues to trump their previous viral success, I posed the following questions to the #hcsmeu community at the week before last’s Friday (28 May 2010) tweet-up: What are the best examples of a healthcare campaign in Europe going viral and whether we have [...]
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Facebook ease the setting of privacy
Posted on 27. May, 2010 by neilcrump.
We sent this tweet last night: @PhilBaumann Zuckerberg was on BBC main news re change to FB privacy settings http://ow.ly/1Qmlh ^NC #hcsmeu #hcsm We would encourage you to check your Facebook privacy settings now that it is easier to undertake. Make sure you have your privacy set to meet your requirements: whether you want to lock it [...]
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Happy birthday YouTube
Posted on 19. May, 2010 by neilcrump.
YouTube is five years old. When I heard the news I thought only five years! It is hard to remember a world without it. This celebratory video is great, full of Brits and our monarch. It also has the ‘Charlie bit my finger’ clip which I love. Enjoy a whole five years of nostalgia! Bookmark [...]
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HealthBlawg: Fake Facebook profiles and other portents of the end times
Posted on 03. May, 2010 by neilcrump.
To fake anything in the health arena (even with clear disclaimers), especially a product or service of real health benefit, is just dumb and unlikely to work. In this case the proof is in the number of ‘likes’, of which there are 57 today, hardly a rip roaring success! At 12:30 CET on 1 May [...]
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Berlin base camp for social media bods!
Posted on 15. Apr, 2010 by NW1er.
Two and a half weeks ago, I was fortunate enough to attend a meeting of minds in Berlin, where those involved with the until-now Twitter-based group, Healthcare Social Media Europe (#hcsmeu), met in person to debate some key issues relating to social media and healthcare. I’ve been busily scribbling down the insights on this for [...]
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Social media with a conscience
Posted on 27. Jan, 2010 by Handbaglady.
The response to the Help Haiti appeal has been a truly global phenomenon – the help, money and support for the stricken country has flooded in from all around the world. Nobody could fail to be moved by the media images including stories of hope and human endurance which have flashed onto our television screens [...]
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The grass is always greener (or maybe not)
Posted on 08. Oct, 2009 by neilcrump.
Many of us undertaking pharmaceutical communications here in Europe think that we are on the back foot when it comes to the use of social media. We look with green eyes at our American cousins use of social media, where direct-to-consumer promotion of prescription drugs is permitted. Here in Blighty, the PM Society has formed [...]
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Jonathan Edwards was a toddler once you know…
Posted on 19. Aug, 2009 by neilcrump.
The cover story of August’s Pharmaceutical Marketing is entitled ‘Small Steps’. It’s a really smart status update article about web 2.0 engagement by the pharma industry. Chris Ross asked our very own NW1er for Aurora’s perspective on the way the (track and) field of social media use is shaping up. As pointed out in the [...]
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High definition blogging!
Posted on 11. Jun, 2009 by neilcrump.
The pharmaceutical trade press here in the UK is ablaze with feature articles and commentary on web 2.0 at the moment. Even our very own Aurora NW1er wrote an article for the May issue of PharmaTimes,* as well as writing about web 2.0 on everyone’s favourite blog [:+)]. Our own Phaedrus has also posted recently [...]
